1.
DEEP DIVE: WHAT TO GET RIGHT
WHEN DOING MOBILE
SUBSCRIPTIONS FROM
REVENUECAT
JACOB EITING
CEO
RevenueCat
@jeiting

2.
Jacob Eiting
CEO
RevenueCat
@jeiting
Deep Dive: What to Get Right When Doing Mobile
Subscriptions from RevenueCat

3.
What to get right on mobile
• Be personal
• Be a service
• Expect high churn
• Leverage the platforms for distribution
• Don't fear the Apple tax
• Let them pay everywhere

4.
• The mobile device is personal
• Make your software personal
• Location data, photos, calendar,
address book
• Collect and enrich data
automatically
Be personal

5.
• Not just an app
• Available everywhere
• Persist and enrich data
across devices and
platforms
Be a service

6.
• If you are targeting low LTV, low intention user, expect high
churn 10-20% monthly
• Distribution is key
Expect high churn

7.
• Apple and Google act as kingmakers
• Follow good design (HIG)
• Showcase the platform
• Build a relationship with developer relations
Leverage the platforms for distribution

8.
• High churn business demands high distribution
• The App Store brings distribution
• A high friction purchase process can reduce conversions
by 30%
• Until you are a recognized brand (Spotify) just swallow the tax
• Don’t break the rules
Don't fear the Apple tax

9.
• Users aren’t thinking about your COGS
• Let them buy on web, iOS, Android, Amazon, etc.
• Shameless plug: RevenueCat can help you there
Let them pay everywhere

10.
THANK YOU