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Deep Dive: What to Get Right When Doing Mobile Subscriptions from RevenueCat

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Building a mobile SaaS business is fundamentally different than one built on the web. Jacob shares his lessons from scaling a mobile SaaS app to millions in ARR.

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Deep Dive: What to Get Right When Doing Mobile Subscriptions from RevenueCat

  1. 1. DEEP DIVE: WHAT TO GET RIGHT WHEN DOING MOBILE SUBSCRIPTIONS FROM REVENUECAT JACOB EITING CEO RevenueCat @jeiting
  2. 2. Jacob Eiting CEO RevenueCat @jeiting Deep Dive: What to Get Right When Doing Mobile Subscriptions from RevenueCat
  3. 3. What to get right on mobile • Be personal • Be a service • Expect high churn • Leverage the platforms for distribution • Don't fear the Apple tax • Let them pay everywhere
  4. 4. • The mobile device is personal • Make your software personal • Location data, photos, calendar, address book • Collect and enrich data automatically Be personal
  5. 5. • Not just an app • Available everywhere • Persist and enrich data across devices and platforms Be a service
  6. 6. • If you are targeting low LTV, low intention user, expect high churn 10-20% monthly • Distribution is key Expect high churn
  7. 7. • Apple and Google act as kingmakers • Follow good design (HIG) • Showcase the platform • Build a relationship with developer relations Leverage the platforms for distribution
  8. 8. • High churn business demands high distribution • The App Store brings distribution • A high friction purchase process can reduce conversions by 30% • Until you are a recognized brand (Spotify) just swallow the tax • Don’t break the rules Don't fear the Apple tax
  9. 9. • Users aren’t thinking about your COGS • Let them buy on web, iOS, Android, Amazon, etc. • Shameless plug: RevenueCat can help you there Let them pay everywhere
  10. 10. THANK YOU

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