The document discusses key strategies for mobile subscriptions, emphasizing the importance of personalization, service orientation, and managing user churn. It highlights leveraging app platforms for distribution, the impact of Apple and Google on visibility, and the necessity of a seamless purchasing process. RevenueCat is mentioned as a tool to facilitate subscriptions across multiple platforms.

1. DEEP DIVE: WHAT TO GET RIGHT
WHEN DOING MOBILE
SUBSCRIPTIONS FROM
REVENUECAT
JACOB EITING
CEO
RevenueCat
@jeiting

2. Jacob Eiting
CEO
RevenueCat
@jeiting
Deep Dive: What to Get Right When Doing Mobile
Subscriptions from RevenueCat

3. What to get right on mobile
• Be personal
• Be a service
• Expect high churn
• Leverage the platforms for distribution
• Don't fear the Apple tax
• Let them pay everywhere

4. • The mobile device is personal
• Make your software personal
• Location data, photos, calendar,
address book
• Collect and enrich data
automatically
Be personal

5. • Not just an app
• Available everywhere
• Persist and enrich data
across devices and
platforms
Be a service

6. • If you are targeting low LTV, low intention user, expect high
churn 10-20% monthly
• Distribution is key
Expect high churn

7. • Apple and Google act as kingmakers
• Follow good design (HIG)
• Showcase the platform
• Build a relationship with developer relations
Leverage the platforms for distribution

8. • High churn business demands high distribution
• The App Store brings distribution
• A high friction purchase process can reduce conversions
by 30%
• Until you are a recognized brand (Spotify) just swallow the tax
• Don’t break the rules
Don't fear the Apple tax

9. • Users aren’t thinking about your COGS
• Let them buy on web, iOS, Android, Amazon, etc.
• Shameless plug: RevenueCat can help you there
Let them pay everywhere

10. THANK YOU