Presentation for Integrated marketing communication competition (IMC) on school name; THE ACADEMY

2. INTEGRATED
MAKRETING
COMMUNICATION
COMPETITION

3. Presenters:
SAAD MUNAMI
MARIA IQBAL
AFFIRA JAVED
SYEDA WAJIHA
RUKHE KANWAL
In the supervision of
MEHWISH ZAFAR

5. CONTENTS
• Introduction
• Vision and mission statement
• Strengths
• Weaknesses
• Competitors
• Segmentation
• Target market
• Positioning
CONTENTS
•Introduction
•Vision and mission statement
•Strengths
•Weaknesses
•Competitors
•Segmentation
•Target market
•Positioning

6. INTRODUCTION

7. &

8. Low Cost Trained faculty
Quality education
Well equipped class rooms
Clean environment
Different curricular activities
Availability of capital

9. • Location
• University and school under the same roof

10. • Introduce new campuses
• Increase student enrollment
• Expansion in different cities
• Training and workshops for teachers

11. • Entrance of new school in area
• New strategies of competitors

13. Geographic
Area
Age group Life style Gender
Karachi 3-5 years
Montessori
Middle class Male
6-11 years
Primary
Upper Middle
class
Female
12-16 years
Secondary
Upper class Both Male and
Female

14. Geographic Area Sections Life Style Gender
Karachi Montessori and
Primary
Upper-Middle
Class
Both Male and
Female

15. • To Provide high Quality education at low
cost.
• Best faculty.
• Create Leaders.