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2nd QUARTER
REPORT
By: Saad Munami
Key Accounts Executive
Free of Cost Branding at Dewan-Khaas
USC
Activate 2 Zones of USC KHI North & HYD
Trial Generation of Chocolicious at CSD &
Hyperstar
Wipe out Competitors From Railway
Activate CSD Malir Cantt
Start working on New accounts like
Airport, Daewoo
Set Fast and Consistent Growing Trend
for Key Accounts
Availability
Visibility
After Sales
Services
Wipe out competitors
completely
0
200
400
600
800
1000
1200
1400
1600
October
November
December
1385 1490
965
In MC
Bismillah
Sales decrease in December due to profit percentage ratio of distributor
Before After
0
100
200
300
400
October
November
December
249 330 367
In MC
CSD
Sales increasing continuously in CSD after activation of CSD Malir
750
800
850
900
950
October
November
December
877
929
821
In MC
Hyper
Growth in November but sales decrease in
december due to Quarterly inventory counting
0
500
1000
1500
2000
October
November
December
1851
946
1776
In MC
Metro
Metro Require more focus for consistency in sales
Before After
INFERENCES
Customer YTD SPLY Growth
Bismillah & Company 4963 -
CSD KHI 1735 898 93%
Hyper KHI 5084 3105 64%
Metro KHI 8455 3909 116%
USC KHI 431 145 197%
Total 20668 8057 157%
IN MC
2nd Quarter Target Achievement Growth
TOTAL 8233 12319 50%
1st Half Target Achievement Growth
TOTAL 15199 20668 36%
English Biscuit Manufacturers Key Accounts
English Biscuit Manufacturers Key Accounts

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