3. MISE-EN-SCENE
• The images on the poster immediately convey a message
to the audience of that the film is addressing a serious issue.
This is reinforced by there being a gun in the centre at the
forefront of the poster. By the gun being in the centre of the
poster automatically portrays a message to the audience of
that violence is due to be a main theme in the film. Bearing
in mind the gun isn‟t animated and looks real, this reinforces
the reality of the film and is way of reminding the audience
that the film is a social realism. Furthermore the background
of the film poster is cluttered with what seems to be very old
and dull high raised council estates/ flats. This is the typical
conventional setting of a social realism, due to the fact that
these type of council estates/ flats really exist and are often
common in specific parts of Britain/ England.
4. BODY LANGUAGE OF CHARACTER
IN CONTRAST TO BACKGROUND
• The body language of the character in the poster is very firm and solid in
regards to his posture which suggest he may be a characters with
importance and power. However this is juxtaposed by his
surroundings, hence the background of the poster is concentrated with very
tall estates which seem to be over powering the character in the poster but
based on his body language and facial expressions he doesn‟t seem to be
fazed by this which suggest he must be a very fearless. However in the poster
the character seems to be over powering the letter “ILL” which has even
been enlarged when compared to the other word which has evidently been
implemented to suggest that the film must be very explicit and chaotic.
Therefore for him to portrayed in the poster as over powering this big bold
word of “ill” automatically informs the audience that this character is not
someone to mess with
5. LIGHTING
• The film poster consist of very dark and dull colours which
are near enough similar to a black and white theme. The
use of these very dark colours have been used to
emphasise the seriousness of the film and to reinforce the
audience again that the film isn‟t a fictional story, its
actually serious and may be addressing real life serious issue
of which most social realisms do.
6. STARS
• The film poster doesn‟t significatntly state in text any starring
characters in the film. This may have been specifically
avoided based on the fact that the characters in the film
are unknown actors and actresses. This immediately force‟s
the audience to focus on the other images on the poster
which is the male represented as the bold and predominant
character due to him being in the centre of the of the
poster. This already gives some form of information of to
who the main character of the film is going to be especially
due to the fact that this male is the only character in the
poster, so therefore the film must revolve around this
character
7. FONTS
• The fonts used in the film poster are very bold, predominant
which in my perspective is a way of portraying a message
to the audience that the film is serious again reinforcing the
genre of the film being a social realism.
8. TITLE
• I also noticed how specifically the word „ILL‟ is only in bold
and manners is in a smaller case font size. Bearing in mind
the word „ill‟ usually refers to something or someone being
„sick‟ must suggest that the film is harsh, gritty and isn‟t going
to consist of a fairy tail story seen as the word is in large bold
letter in comparison to the other words.
9. LAYOUT ‟
• The layout of the film poster consist of a young male surrounded by
what seems to be council estates/ flats which immediately suggest
the film consist of some social realism themes. The layout of the poster
also consists of many tag line quotes such as “An Absolute Must See”
which has evidently been implemented into the film poster to fuel an
excitement over the film and to entice the audience to come and
watch the film. Above the title is states “plan B presents…” this informs
the audience into who is presenting the film and may be way of
informing the audiences in favour of Plan B‟s work to come and watch
the film. Below the title of the film states “A Ben Drew Film” this is also
another way in which the distributors are trying to entice more
audiences in favour of Ben Drew to come and watch the film. The
release date is in bold which has been specifically implemented
evidently to inform audiences of when the film will be exhibited in
order for them to come and view the film
