2. Genre Associated With
‘Candy Crime’
The main genres associated with candy crime consist
of the following:
Gang Culture
Gun Crime
Youth Culture
Maturity
This is portrayed through the various counter
stereotypes which are used in ‘Candy Crime’.
3. Genre Continued…
Many genres are represented in ‘Candy Crime’. Genres such
as Gang Culture are represented through the clothing and
dress code of the individuals in the group.
Stereotypically, hoodies and tracksuits are associated with
teenagers and youths who are troublesome. As they are in a
large group this can be seen as intimidating from the
perspective of the public.
Secondly another genre associated with ‘Candy Crime’
would be gun crime. The gun used in the scene was
portrayed as a typical gun point robbery which is used in
most serious crimes in society.
4. Genre Continued…
Thirdly, ‘Candy Crime’ also portrays the genre of Youth
culture through the age of the actors and individuals
participating the scene. As all actors are young, we
suddenly form an ideology as the audience that these crime
concepts are usually associated with youths in society.
Lastly, ‘Candy Crime’ also conveys the genre of maturity
through the distinct juxtaposition portrayed by the
characters. This was illustrated through the young girl
doing a “deal” with the gang of youths. This conveys a
message through the imagery placed on the screen that the
girl is experiencing things that she shouldn’t be
experiencing at her age.
5. Narrative…
The narrative of ‘Candy Crime’ consists of a group of youths
portrayed to the audience as a ‘criminals’ encountering an
innocent child on the street. Camera angles reinforce the
innocence of the child creating empathy among the
audience as we feel that she is in danger. The twist in the
short film occurs when both the teenagers and child make
a swap between a lollipop and a key ring. One of the boys
in the group demands the lollipop creating empathy
towards the child as she conveyed as powerless through the
low angle shot used from the child's point of view.
6. Narrative Continued…
This was reinforced when one of the youth
suddenly revealed a gun and pointed it in her
direction creating a suspenseful moment. The
audience goes on to see the clever but simple twist
where the girl and the youth make a swap between the
gun and the lollipop, fooling the audience to believe
she is a victim being held at gunpoint.
7. Funding…
They got funding ‘First Light Movies’ which is a charity
that funds short movies all over the UK
They also got a pilot grant of £3000
8. Audience…
The target audience for ‘Candy Crime’ was mainly
targeted at teenagers aged from 13-19. this is because
stars in the short film were all young within this age
range.
The secondary audience can be adults, due to the fact
that they are most likely to grasp the message and the
twist to the short film with a better understanding and
more quicker than younger audiences.
9. Success…
The short film ‘Candy Crime’ was very successful,
achieving 2012 best one minute movie at Norwich
‘Film Festival’.
