1. Music Video Analysis
Comment on the following aspects in relation to your music video choice. David Guetta – Titanium ft. Sia
How will these techniques appeal to the target audience needs?
Target Audience &
needs
The target audience for this music video is obviously people who are fans of David Guetta’s music. Other than his fans, I think
the age range for this type of song and video is 5 – 50. I chose 5 because I have younger siblings which sang this song when it
came out and they even knew the lyrics, even though they might not get the meaning of the song it is still a very catchy song. A
part from the age range of people who could like this song there is always fan of the genre of music his plays.
Lyrics Here are a few parts of the lyrics:
You shout it out,
But I can't hear a word you say
I'm talking loud not saying much
I'm criticized but all your bullets ricochet
You shoot me down, but I get up.
I'm bulletproof, nothing to lose
Fire away, fire away
Ricochet, you take your aim
Fire away, fire away
You shoot me down but I won't fall
I am titanium
You shoot me down but I won't fall
I am titanium.
Tempo During the start of the song the tempo is quite slow and has it up’s and down now and again. It mostly starts to kick in when it
reach the chorus’s, this is what happens with most songs that are in the chart at this current time. The tempo is most definitely
catchy in this song which I think this is why it’s a very popular song.
Genre The genre of this song is very pop-rock/house. I only choose pop rock because of the use of guitar at the beginning and also the
drum beat throughout the song. It also has lots of beats and effects used which I why I picked house aswell.
2. Music Video Analysis
Camera Technique The camera techniques start of very slow and when the song starts to build up and become fast tempo the shows build up with
it too. Slow pans are used showing the viewer’s what’s going on in the scene so they can get an idea, a normal wide angle shot is
used when doing this which is good because it not too close and not too far away. As the music starts to kick in close shots are
used along with shots which are zoomed out to give that rush and fast effect. During most of the filming long shots are used to
give off that slow motion but also fast motion effect in some of the scenes which I think works really well. As well as slow pans
which were used at the beginning, pans which were following the character were also used which gave the video more
movement instead of cutting every time the character moved into a different position. Now that the music is more upbeat the
shots have become shorter this meaning only quick shots here and there of what’s happening in the video.
Editing When it comes to the editing it comes across as very simple which is really effective in some cases. Most of the shots did all the
work but the editing definitely helped on its part. The fast shots along with the quick shots worked very well and when it all was
edited together.
Use of digital effects The use of digital effects during this video was very rare and isn’t much to talk about.
