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Marketing spc
1.
MARKETING CSEC SYLLABUS
2008 SECTION 6
2.
WHAT IS A
MARKET? THE MARKET SELLER MONEY/PRICE BUYER GOODS/ SERVICE
3.
THE MARKETING RESPONSIBILITIES
4.
THE MARKETING MIX
TARGET MARKET PRODUCT PROMOTION PRICE
5.
MARKET RESEARCH
6.
CONSUMER BEHAVIOUR
7.
MARKET STRUCTURES
8.
9.
PRICE DETERMINATION Demand
curve Supply curve Equilibrium point QUANTITY
10.
When market is
good
11.
When market is
bad
12.
PRICING STRATEGIES
13.
WHY PACKAGE THE
PRODUCT?
14.
WAYS OF INCREASING
SALES
15.
PAYING FOR THE
PRODUCT
16.
CONSUMERISM
17.
THE DISTRIBUTION CHAIN
18.
TRANSPORTING THE PRODUCT