Marketing essentials for nonprofit organizations

1. People who are crazy enough to think they can change the world are the only people who can.

2. Marketing Communications for Nonprofits Steve Barnhill Principal, Edge Creative Strategies

5. Five Ideas To Revolutionize Our Work And the Results We Produce

6. It’s All About Donors. The popular belief is that you exist to serve the populations that are mentioned in your mission. The true fact is that, first and foremost, you exist to serve donors. Though they’re probably not even mentioned in your mission.

11. Be Interesting or Be Absent. The popular belief is that people don’t read marketing communications. The true fact is that people read what interests them , and sometimes that can be marketing communications. -- with apologies to the late Howard Gossage

14. Actions Follow Feelings. The popular belief is that it is of utmost importance how you make people think about you. The true fact is that what matters most is how you make people feel about themselves .

18. Change Attracts Attention. The popular belief is that people ignore you because they don’t know you. The true fact is that they ignore you because they think they do know you.

22. The Challenge Is Competition. The popular belief is suggests that you operate in a world of scarcity. The true fact is that you live in a world of abundance, but with competitors .

25. If You Can Empathize, You Can Satisfy. Based on what you know about your audience, everything you produce, write or otherwise communicate should have value to them— Emotional value Practical value Social value Spiritual value Entertainment value Financial value Intellectual value Fiduciary importance Only if it has value to them will it have value to you.

26. My Premise A donor-focused nonprofit organization will always outperform its recipient-focused competitor. Key “Take-Away” Donors might come to us because of what we do for others. But they stay because of what we do for them, because of how we make them feel .

27. Change You can change the world, if you can change the lives of donors.

29. Thank you.

30. ESCAPE Family Resource Center

31. ESCAPE

32. ESCAPE

33. ESCAPE

34. ESCAPE

35. ESCAPE

36. ESCAPE

37. ESCAPE

38. The Women’s Home

39. Women’s Home

40. Women’s Home

41. Women’s Home

42. Women’s Home

43. Women’s Home

45. UH Hilton College

46. Hilton College

47. Hilton College

48. Hilton College

49. Hilton College

50. Hilton College

51. Hilton College

53. Thank you.