3 Kinds of Ice shows you London's most remarkable experiences in a completely visual way: it’s like having your eyes and ears inside the best venues in town.

1. 1. (n.) A place with a unique point of difference that's worthy of conversation. “That's
restaurant's great but what's it's 3 Kinds of Ice?” 2. (adj.) Belonging to the set of places
with a 3 Kinds of Ice e.g. "That bar last night was totally 3 Kinds of Ice"
D E F I N I T I O N
1. (n.) A place with a unique point of difference that's worthy of conversation. “That
restaurant is great but what's its 3 Kinds of Ice?” 2. (adj.) Belonging to the set of
places with a 3 Kinds of Ice e.g. "The bar last night was totally 3 Kinds of Ice!"

2. There's so much choice, it's easier to give up

3. 66% of London millennials
admit to feeling FOMO - fear of
missing out
Insta-crisis:
Is my life as
interesting as it
should be?

4. 3 Kinds of Ice gives you
instant cred by revealing
your city’s must-see
experiences

5. So visual that you feel
like you went
• Captivating to watch
• Makes deciding easier
• Show off your
knowledge

6. Each story is a talking
point
“You enter through a Smeg fridge…
“Hidden behind a bookcase…
“Dine suspended from a crane…

7. Some users go out
Francesca
22, single, lives in
Kensington
Behaviour: goes out
regularly
Use: to plan with
friends
Motivation: show off
on social media
Frequency: several
days a week
Charlotte
24, dating, lives in
Richmond
Behaviour: goes out
rarely
Use: find things to talk
about
Motivation: be like
Francesca
Frequency: every single
day
Others just watch… every
day

8. D1 D7 D30
2014 Average 3 Kinds of Ice
46%
24
% 15
%
Source: Tapstream
Our retention smashes
the mobile app
average

9. Perfectly positioned
Entertainment
Value
Discovery Utility

10. 0
600
1200
1800
2400
Jun Jul Aug Sep Oct
Signups
Growth is at the tipping point

11. Our target: millennials on social media
1.5M people per target
city:
18-35 years old
On social media daily
Single and dating

12. Partnerships Social Media SEO Word of Mouth
Content is our growth engine
Google loves
sites with fresh,
daily, rich
content
Social currency
lends itself to
word of mouth
App and content
optimised for
sharing on social
media
High quality
content attractive
to large publishers

13. End-game: premium native
advertising
Banners don't work Brands are moving to native ads

14. Build
Spotnight
app
Reached
20K
signups
OCT ‘14
Pivot to 3
Kinds of Ice
JAN ‘15
Launched
on iOS
JUN ‘15
Beat retention
target
AUG ‘15
We are ready to scale
Founded UK
company
AUG ‘14
Pre-seed
funding
DEC ‘14
Attracted
world class
team
MAR ‘15
Apple's Best
New App UK
JUN ‘15
Started
marketing
OCT ‘15

15. Our next round will
take us to 100K actives
Expand product to
Android
Test international playbook in five cities
Build out content marketing team /
partnerships

16. Lead by a very experienced team
David Bailey, CEO
Serial Entrepreneur, 8 years
Product Management, Oxford,
Stanford, Singularity
Russ Trow, CEO
10 years Full-stack Development,
Agile Specialist, Computer
Science