Download to read offline
More Related Content
Similar to Virtual Challenge Events for Nonprofits
Virtual Challenge Events for Nonprofits
- 1. Virtual Challenge Events RaiseMoney and Engage Supporters
- 2. Agenda ▷ What’s aVirtual Challenge? ○ Let’s see some examples ▷ How to Create a Virtual Challenge on GiveSignup/RunSignup ▷ Marketing a Virtual Challenge ▷ What Features are Coming Next? ▷ Q & A 2
- 3. Virtual Challenges Raise moneyand engage supporters
- 4. ❖ Multi-day ormulti-week activities with goals (either set by individual or challenge goals) ❖ Can include multiple activities ○ Push ups, sit ups, and pull ups ○ Fiction and nonfiction books ❖ When you have an idea that can engage a community over a period of time ❖ Not limited to endurance - you can get as creative as you want (we’ll show some examples in this presentation) ❖ Single event ❖ Do a virtual event for an already established event ○ Opportunity to raise money because people want to support you ○ People are used to doing that event and you are giving them that continuity ○ Continuity so that come back next year ❖ Special day (like July 4th or a Turkey Trot) ❖ Typically a run/walk/ride Virtual Challenges | Virtual Events 4
- 5. Virtual Challenge Samples ▷Superhero Good Deeds Challenge https://www.givesignup.org/SuperheroGoodDeeds ▷ Support Utah National Parks Challenge https://www.givesignup.org/supportutahparks ▷ Across the Country to Fight Hunger https://www.givesignup.org/acrossthecountrytofighthunger ▷ Summer Reading Challenge https://www.givesignup.org/MoorestownLibrarySummerReadingChallenge 5
- 6. Create a VirtualChallenge How to create and customize
- 7. www.givesignup.org www.runsignup.com ▷ Click GetStarted Free >> Create Run/Walk/Ride or Create Race ▷ Use your RunSignup login or create an account 7
- 8.
- 9. Race Day Tools>> Enhanced Virtual Race >> Set Up 9
- 10. Virtual Challenge Checklistfor Nonprofits ▷ Customize Race Location ○ Race >> Race Page >> Race Location ▷ Customize Donations ○ Donations >> Setup ▷ Enable Fundraising ○ Fundraising >> Individual Fundraisers ○ Fundraising >> Team Fundraisers 10 ▷ Enable Facebook Fundraising ○ Fundraising >> Facebook Fundraisers ▷ Edit confirmation email ○ Race >> Notifications >> General Settings >> User Registered
- 11. Website Customization Checklist ▷Customize Race Theme ○ Race >> Race Page >> Race Theme ▷ Design Cover Page ○ Donations >> Race Page >> Cover Page ▷ Add custom domain ○ Race >> Race Page >> Domains 11 ▷ Add custom content ○ Race >> Race Page >> Custom Sections ▷ Update custom content display ○ Race >> Race Page >> Custom Content Display ▷ Add Email Capture ○ Email Marketing >> Manage Lists ○ Email Marketing >> Email Capture
- 12. “Cover Page DataComponents that your challenge website can use
- 13. Maps 13 ❖ Maps areoptional - KML File Upload ❖ Many tools to create maps - MapMyRun, Google Maps->Your Places->Maps, etc. ❖ If you are using a popular route (i.e. Appalachian Trail, Oregon Trail, etc.) - google the route’s name and “kml file” - you will likely be able to download for free
- 14.
- 15.
- 16. Marketing Your Challenge What’sthe best plan for your nonprofit?
- 17. The Basics 17 ❖ Designa website - cover page, domain, content ❖ Offer unique swag that celebrates accomplishment ❖ Create a short promo video that explains challenge (doesn’t have to be professional) ❖ Engage where people spend time - Facebook Group ❖ Pricing: Think about pricing as between $0.75 to $1 per day (i.e. $40 for 6 weeks) ○ Fixed costs: Swag + Shipping ○ There will be a higher level of support emails ○ Right now, it may be challenging to find sponsors for challenges, so you need to make money from the registration fee ○ Donation discounts (and in normal times, fundraiser refunds)
- 18.
- 19. Email Marketing 19 ❖ Promoteyour challenge to your email list ○ Nonprofits usually have really big email lists ❖ Use RunSignup’s free email marketing platform ❖ Include a strong call to action ○ Deadlines ○ Time-limited coupon ❖ Highlight exclusive swag
- 20.
- 21. Referral Rewards 21 ❖ Automaterewards for referrals ○ Refer 5 friends and get $25 ○ Refer 10 friends and get an exclusive hat ❖ Promote referral program to make it successful ○ Registration follow-up emails with referral link ○ On website
- 22. Teams 22 ❖ Promote teams ○Team challenge functionality coming later in June ❖ Offer team size discounts ○ Get 10 members and everyone gets a $5 refund/discount
- 23. Facebook Ads 23 ❖ CustomAudiences ❖ Targeted zip codes ❖ Feature images with exclusive swag
- 24. Influencers 24 ❖ Not everychallenge is going to have Laz… ❖ But chances are you know people in your community who are influencers - leaders of running groups, coaches, Rotary Club members, etc. ○ Engage them to participate in the challenge and share with their networks
- 25. What’s Coming Next OurDevelopment Pipeline
- 26. What’s Next 26 ❖ Teams ❖Multi-Goals ❖ Milestones ○ Certificates ○ Notifications ○ Reminders ❖ Upload Individual GPX ❖ Improved UX ❖ Download and API ❖ Participant Photo Uploads
- 27. Thanks! Any questions? If youwant to learn more, visit https://givesignup.org/challengeplatform 27
Editor's Notes
- #5 Bryan talk through this - The biggest benefit is extended engagement, with the opportunity to build relationships and educate your challenge participants about your mission
- #11 We aren’t going to walk through this - but it is in the slides and will be in the blog as a resource. These are the basics that you need to do when you set up a virtual challenge with donations and fundraising.
- #12 With GiveSignup, you get a free website that’s customizable, and easy for you to promote your brand. Again, this slide is something we’ve covered in past webinars, but I wanted to leave it here as a reference when you use these slides.
- #13 Bryan
- #14 Bryan
- #18 Bryan
- #22 Bryan
- #23 Allison
- #25 Bryan