This is my presentation on the successful Mobile Wallet concept created in Hungary presented at Smart Mobil 2015 conference Budapest on 8th April, 2015

1. MOBILE WALLET ALL-IN-ONE
ORSZÁGH ÖRS
MAGYARTELEKOM / HUNGARIAN MOBILE WALLET ASSOCIATION
Smartmobil’15 - 08.04.2015

2. MOBILE PAYMENT IS NOT ENOUGH

3. MOBILE
WALLET
IS MUCH MORE THAN PAYMENT

4. Technology Use cases
NFC QR BLE HCE
EMBEDDED SE VOICETONE
SWIPETAP INSERT
DO NOTFOCUS ONTHE
LAST INCH

5. ACCEPTANCE NETWORK
HANDSET PENETRATION
SIM DISTRIBUTION
HUBS/AGGREGATORS
PARTNERSHIPS/COOPERATION
FOCUS ON THE
ECOSYSTEM
Use cases Technology

6. 3 type of services at launch
(biggest bank, loyalty, ticketing)
Payment is just one service
Non-payment focus
Technology agnostic
Wide acceptance
network (+50%
contactless, 100% until
2017)
NFC SIM massive
distribution
40+ device supported
Mobile Wallet Association
xMNO cooperation (aligned
service strategy of 3 MNOs)
Loyalty, couponing, access,
event ticketing, transportation
and digital signature
implementation in 2015
Remote and proximity
integration into one wallet
GSMA cooperation
xPartner cooperation
(incubation program
for banks and retailers)
Aggregator HUBs
MyWallet
MobilTárca

7. MOBILE WALLET ALL-IN-ONE
Thank you!