Mobile Payment Solution - Alcatel-Lucent - Cartes 2009 - Paris - November 2009

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Alcatel-Lucent touchatag presentation on mobile payment solution in the session on NFC and Contactless of the Cartes 2009 conference.

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Mobile Payment Solution - Alcatel-Lucent - Cartes 2009 - Paris - November 2009

  1. 1. Mobile Wallet 2.0 & Accor Services case study touchatag, an Alcatel-Lucent Venture Toon Coppens Cartes 2009 November 2009
  2. 2. <ul><li>R&D Budget: €2.5 billion </li></ul><ul><li>Active Patents Held: More than 26,000 </li></ul><ul><li>Nobel Prizes Won: 8 </li></ul><ul><li>Worldwide Presence: More than 130 countries </li></ul><ul><li>Annual Revenues: €16.98 billion (2008) </li></ul><ul><li>Employees: More than 77,000 </li></ul><ul><li>Touchatag, an Alcatel-Lucent Venture </li></ul><ul><li>Launch: October 2008 </li></ul><ul><li>Membership: NFC forum (INTL), SMSC (France) </li></ul><ul><li>Location: Antwerp (Belgium), Murray Hill (US) </li></ul><ul><li>Partners: Clear2Pay, ProximityBBDO, Belgacom (Belgian market) </li></ul>
  3. 3. Alcatel-Lucent & Mobile Payment+ <ul><li>Expertise on payment, identity management and mobile application management </li></ul><ul><ul><li>210+ Convergent Payment Customers serving for 450 M+ Subscribers </li></ul></ul><ul><ul><li>200+ Subscriber Data Management Customers serving for 775 M+ Subscribers </li></ul></ul><ul><ul><li>20+ Multimedia Content Manager Customers serving for 300 M+ Subscribers </li></ul></ul><ul><li>Leading innovation on new media, advertising and location based services </li></ul><ul><li>Leading professional services organization </li></ul><ul><ul><li>>24k service professionals </li></ul></ul><ul><li>Advertising Selection Server: Campaign- and profile-driven multi-screen Ad Selection —maximizes ad inventory value </li></ul><ul><li>Geographic Messaging Service Platform </li></ul>
  4. 4. Contactless payment Loyalty services RFID enabled communication Time registration Rental services Collection management Smart objects <ul><li>before </li></ul><ul><li>RFID applications & services </li></ul><ul><li>BUT </li></ul><ul><li>Expensive </li></ul><ul><li>Closed </li></ul><ul><li>Vertical </li></ul><ul><li>Specialized </li></ul><ul><li>Complex </li></ul>For enterprises & operators: Contactless wallet 2.0 For web developers: Democratizing the RFID marketplace (API) For consumers: DIY Internet of Things
  5. 5. Mobile payment+ <ul><li>Service Providers Opportunity </li></ul><ul><li>Transaction revenue </li></ul><ul><li>Churn reduction via wallet bundle </li></ul><ul><li>SIM rental fee </li></ul><ul><li>PoS/vending machine network connections </li></ul>Integrated wallet payment & vouchers Retail payments Ticketing Vouchering P2P/Remittance By 2015, 1.4 billion people will be using mobile wallets - Edgar&Dunn From ‘pipe’ to ‘wallet’ provider References: Global Partnership:
  6. 6. Accor-Services
  7. 7. Accor Services e-ticket restaurant pilot <ul><li>Accor-Service: Leading provider of employee incentives </li></ul><ul><ul><li>Lunch meal vouchers – Gift voucher – Eco vouchers </li></ul></ul><ul><ul><li># 30 Million beneficiaries (employees) under portfolio in 40 countries </li></ul></ul><ul><ul><li># 1 Mio affiliates (PoS) under portfolio in 40 countries </li></ul></ul> | touchatag ™ | March 2009 | touchatag ™ | March 2009
  8. 8. E-Ticket restaurant One electronic card –> multiple applications <ul><li>Paper vouchers </li></ul>E-card payment information communication advertising couponing and loyalty %
  9. 9. Pilot scope <ul><li>3 Belgian cities </li></ul><ul><li>400 users </li></ul><ul><li>3 auxiliary services </li></ul><ul><li>14 Merchants </li></ul>
  10. 10. 3 auxiliary services <ul><li>Interactive Billboard </li></ul><ul><li>Electronic Coupon </li></ul><ul><li>Prepaid & Postpaid Paper Vending Machine </li></ul>
  11. 14. Partnership Announcement: touchatag, an Alcatel-Lucent venture, and Clear2Pay partner on technology for mobile payment framework
  12. 15. Press release: Alcatel-Lucent partners with Clear2Pay for mobile payment framework Gateway Banking Post Pay Systems Voucher BO APIs Telco – Non Banking PingPing SVA Interactive Billboard Application Correlation Server Stored Value Accounts Server Profile server Subscribers Points of sale
  13. 16. Future scenarios
  14. 17. Future scenarios Mobile Payment+ Solutions A.E. (APIs) Ecosystem Proximity payment – P2P/Remittance –Ticketing – Loyalty – Vouchering - Coupon Mobile Advertising Solutions A.E. (APIs) Ecosystem ALU Advertising meets Sales + Internet of Things + Mobile as Scanner Shopping of the future Wallet + Screen + Location + Content + Communication
  15. 18. 1. Advertising meets sales = Bridge between CRM, advertising, direct marketing and sales Advertising Direct & PoS Marketing Sales CRM & Analytics 1. Receive Mobile Ad SMS 2. Personalized coupon in m-wallet 3. Redeem coupon at PoS 4. Consult balance
  16. 19. 2. Wallet 2.0 Tag (identity), Screen & wallet Personal context (location) + + Social relevance (communication, Internet) =
  17. 20. MOBILE WALLET 2.0 ? PAY BY PHONE AND SHARE YOUR SHOPPING DAY
  18. 21. MOBILE WALLET 2.0 ? PAY BY PHONE AND CONTROL YOUR ECO FOOT PRINT
  19. 22. MOBILE WALLET 2.0 ? TOUCH WITH PHONE TO RENT
  20. 23. MOBILE WALLET 2.0 ? SCAN WITH MOBILE CAMERA AND SEE YOUR DISCOUNTS
  21. 24. 3. Shopping of the future + + = + recommendations + shopping list… Interact with the products: Internet of Things
  22. 25. SHOPPING OF THE FUTURE ? YOUR PERSONAL SHOPPING ASSISTANT AND SCANNER
  23. 26. Thank You! [email_address] @touchatag http://business.touchatag.com

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