Blockchain - Crafting value systems

1. FÆBRIC
Crafting value systems
Powered by blockchain as new fabric of
the economy

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Blockchain as category
The human nature to put everything in a box

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BLOCKCHAIN

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Blockchain as category
CryptoPublic
ĐAPPSData
Permissioned
Exchanges

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Typical patterns
• Assets
• Exchanges
• Identity management
• Audit trail
• Micro payments
• Smart contracts

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Evolution in messaging
Signal StatusWhatsApp

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A great example

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The business opportunity
How to create value?

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Business model impact
Value systems
over customers
Cooperatives
over sales
Distributed over
centralized
Value explosion
over incremental
Pay per outcome
over fixed Opex
Cooperatives over
procurement
Activity sharing
over owning
Multilateral over
point offerings
Open over closed

10. FÆBRIC
BLOCKCHAIN
New business model canvas?
Value systemsParticipation
Integration
Profit
Proposition
Activities
Capabilities
Structures of
value exchange
between entities
Ways to integrate
data, transactions
and value with
value systems
Activities to find,
construct and
operate in value
systems

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The economy works like brains
11

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How value systems may interact
12
Value system A
company
company
company
company
Value system B
Distributed business services
• API
• AI
• IoT
• Blockchain

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From a technology point of view
blockchain
internet
cloud
apps apps apps apps apps
process process process process process

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Roles to play
• Catalyst
• Participant
• Oracle
• Service provider

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Ownership structures
BV
Coop
CoopBV
Catalyst Service Provider Participants
Coop
BV
BV
BV
BV
Value system
Oracle
Smart contracts

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Learning Curve
How to create value with blockchain

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Learning curve
1. Get to know the concept
2. First pancake experience
3. Strategizing
4. Design re-thinking
5. Capability building
6. Rewiring organization
7. Actively participating in value systems

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Design re-thinking
Value
discovery
Service
Design
Business
as a
Service
Network
Growth
New
Value
System

19. FÆBRIC
To blockchain or not?
CONSIDER BLOCKCHAIN
Blockchain provides a
common platform for
transactions and thus,
reduces number of hops
between parties
Blockchain helps exchange
identity information such
as KYC documents with
different parties
transparently
Blockchain best works when
there are multiple parties
transacting with each other
where control is distributed
among them
Does business
llogic require
distribution of
control to
multiple parties?
Are there multiple
parties with
disparate
systems?
Do you need
traceability?
Will there be a
need for multiple
parties to confirm
implicitly?
Is your linear
process time
consuming?
Is there a need for
discovery on
pricing, participants,
events
Is Identity and
Non-Repudiation
important?
Is the process
complex?
Multiple Parties
involved
Time
consuming or
expensive
YES YES
YES
YES
YES
YES
YES
YES
Transparency

20. FÆBRIC
Protocol selection
• Are there conditional events
• Are there complex Business Logic for execution for events
• Does the state of the conditions change
Transfer of Value
Process Requirements
Business Rules
• Are there multi-party interactions
• Is it sequential or parallel processing
• What is the amount of data
• Are any assets being issued
• Will there be exchange of assets for value transfer
• Is there a need for Delivery vs. Payment

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Blockchain as a service
KrypCore™
Technology from
KrypC

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Blockchain in Travel
Some examples of actual projects

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Travel sector opportunities

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Distributed baggage tracing

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Schiphol – Transavia use case
BLOCKCHAIN
Aggregated
passenger data
Travel Plan
Relevant offers
Service and retail
offers

26. FÆBRIC
FÆBRIC
Crafting new
value systems
Get in contact for more information
Roy.Scheerder@faebric.io