MOD 1 Module One addresses two topics that are foundational to your concept or idea: entrepreneurs or intrapreneurs as change agents and justification for your idea or concept. Martiarena (2013) and De Clercq and Voronov (2009) describe entrepreneurs as those individuals who typically pursue concepts or ideas for the creation of new enterprises. In contrast, Shin (2013) explains that intrapreneurs are people who generally work within existing organizations to create new concepts or ideas. Thus, regardless of whether you are starting a new business or working within an existing firm, you are operating as a change agent in one arena or the other. Within the framework of entrepreneurs and intrapreneurs, change agents seek to move things from their current state to some new, presumably better, state. Module One is a reflection of the individuals involved in a concept or idea as those who drive change in a meaningful way. It is also important to understand that change agents operate in a variety of environments. Some change agents work in difficult situations in which change is necessary for organizational survival. Other change agents work in successful environments in which the proposed concept or idea has the potential to improve things even further. Justification for your concept or idea forms the foundation for business implementation plans, which is where leaders develop the rationale for their concept or idea. This activity follows two important work streams: quantify project and justify project. The first work stream is to quantify a given project. Business leaders involved in this part of a project consider the project in terms of the economic value added that the project brings to the overall organization. The second work stream involves justifying the project. Managers often can select from more than one proposal, so they need information about the justification of each potential project. In Module Four, you will present a detailed financial analysis of your plan or concept. Module One simply references the concept or ideas of return on investment (ROI) using a standard financial metric for evaluating financial returns, managing for value (MFV) and net present value (NPV, ROI, and so on). Bardy and Massaro (2013) describe the concept of economic value projects as those projects with a positive economic net benefit that accrues to the sponsoring organization. Of course, it is not enough to simply calculate the ROI, because organizational leaders evaluate projects against each other and often do not have enough capital to engage in all projects that have a positive economic value add. For this reason, it is necessary for organizational leaders to properly disclose the justification of the project and for this justification to include both financial and nonfinancial considerations. In addition to the financial benefits of concepts or ideas, business leaders also seek to outline the soft benefits of their proposal. These can be more ...

1. MOD 1
Module One addresses two topics that are foundational to your
concept or idea: entrepreneurs or intrapreneurs as change agents
and justification for your idea or concept.
Martiarena (2013) and De Clercq and Voronov (2009) describe
entrepreneurs as those individuals who typically pursue
concepts or ideas for the creation of new enterprises. In
contrast, Shin (2013) explains that intrapreneurs are people who
generally work within existing organizations to create new
concepts or ideas. Thus, regardless of whether you are starting a
new business or working within an existing firm, you are
operating as a change agent in one arena or the other.
Within the framework of entrepreneurs and intrapreneurs,
change agents seek to move things from their current state to
some new, presumably better, state. Module One is a reflection
of the individuals involved in a concept or idea as those who
drive change in a meaningful way. It is also important to
understand that change agents operate in a variety of
environments. Some change agents work in difficult situations
in which change is necessary for organizational survival. Other
change agents work in successful environments in which the
proposed concept or idea has the potential to improve things
even further.
Justification for your concept or idea forms the foundation for
business implementation plans, which is where leaders develop
the rationale for their concept or idea. This activity follows two
important work streams: quantify project and justify project.
The first work stream is to quantify a given project. Business
leaders involved in this part of a project consider the project in
terms of the economic value added that the project brings to the

2. overall organization. The second work stream involves
justifying the project. Managers often can select from more than
one proposal, so they need information about the justification of
each potential project.
In Module Four, you will present a detailed financial analysis of
your plan or concept. Module One simply references the concept
or ideas of return on investment (ROI) using a standard
financial metric for evaluating financial returns, managing for
value (MFV) and net present value (NPV, ROI, and so on).
Bardy and Massaro (2013) describe the concept of economic
value projects as those projects with a positive economic net
benefit that accrues to the sponsoring organization. Of course, it
is not enough to simply calculate the ROI, because
organizational leaders evaluate projects against each other and
often do not have enough capital to engage in all projects that
have a positive economic value add.
For this reason, it is necessary for organizational leaders to
properly disclose the justification of the project and for this
justification to include both financial and nonfinancial
considerations. In addition to the financial benefits of concepts
or ideas, business leaders also seek to outline the soft benefits
of their proposal. These can be more difficult to evaluate
because organizational leaders often cannot measure soft
benefits. Despite this, Baldwin (2009) argues that these kinds of
benefits should be a part of a business implementation plan.
Within the framework of soft return on investment,
organizational leaders consider how a concept or idea fits
within the business’s core competency. The concept or idea may
be a winning one, but it may not fit in with what the
organization does well. If this is the case, then the concept or
idea may not be a good one for the organization to pursue.

3. In addition to presenting a concept or idea within that construct
of organizational competency, business leaders must also
consider strategic fit for the concept or idea. Here,
organizational leaders have likely considered where they wish
the organization to head over a relatively long time frame. From
this perspective, organizational leaders also evaluate concepts
or ideas to determine how well the concept or idea supports the
long-term perspective of where the organization is headed.
Module One sets the foundation for an implementation plan or
concept by outlining the justification, and Module Two will
reflect on entrepreneurs or intrapreneurs as change agents. This
provides the starting point for the rest of the modules. Module
Two will build on the foundation in Module One by addressing
plan or concept implementation.
References
Baldwin, G. (2009, June). Measuring ROI. Healthcare Data
Management, 17, 24–32.
Bardy, R., & Massaro, M. (2013). Shifting the paradigm of
return on investment: Towards a composite index to measure
overall corporate performance. Corporate Governance, 13(5),
498–510. doi:10.1108/cg-06- 2013-0081
De Clercq, D., & Voronov, M. (2009, June). The role of cultural
and symbolic capital in entrepreneurs’ ability to meet
expectations about conformity and innovation. Journal of Small
Business Management, 47(3), 398–420. doi:10.1111/j.1540-
627x.2009.00276.x
Martiarena, A. (2013). What's so entrepreneurial about
intrapreneurs? Small Business Economics, 40, 27–39.
doi:10.1007/s11187-011-9348-1

4. Shin, S. (2013, Winter). Understanding organizational change
into entrepreneurship: A theoretical frameworks and integration.
Management Review: An International Journal, 6(2), 29–5
MOD 1
Module One addresses two topics that are foundational to your
concept or idea: entrepreneurs or
intrapreneurs as change agents and justification for your idea or
concept.
Martiarena (2013) and De Clercq and Voronov (2009) describe
entrepreneurs as those i
ndividuals who
typically pursue concepts or ideas for the creation of new
enterprises. In contrast, Shin (2013) explains
that intrapreneurs are people who generally work within
existing organizations to create new concepts
or ideas. Thus, regardless of whe
ther you are starting a new business or working within an
existing firm,
you are operating as a change agent in one arena or the other.
Within the framework of entrepreneurs and intrapreneurs,
change agents seek to move things from
their current state to
some new, presumably better, state. Module One is a reflection
of the individuals
involved in a concept or idea as those who drive change in a
meaningful way. It is also important to
understand that change agents operate in a variety of
environments. Some
change agents work in

5. difficult situations in which change is necessary for
organizational survival. Other change agents work in
successful environments in which the proposed concept or idea
has the potential to improve things even
further.
Justification
for your concept or idea forms the foundation for business
implementation plans, which is
where leaders develop the rationale for their concept or idea.
This activity follows two important work
streams: quantify project and justify project. The first work
stream is to quantify a given project.
Business leaders involved in this part of a project consider the
project in terms of the economic value
added that the project brings to the overall organization. The
second work stream involves justifying the
project
. Managers often can select from more than one proposal, so
they need information about the
justification of each potential project.
In Module Four, you will present a detailed financial analysis of
your plan or concept. Module One
simply references the c
oncept or ideas of return on investment (ROI) using a standard
financial metric
for evaluating financial returns, managing for value (MFV) and
net present value (NPV, ROI, and so on).
Bardy and Massaro (2013) describe the concept of economic
value project
s as those projects with a

6. positive economic net benefit that accrues to the sponsoring
organization. Of course, it is not enough to
simply calculate the ROI, because organizational leaders
evaluate projects against each other and often
do not have enough
capital to engage in all projects that have a positive economic
value add.
For this reason, it is necessary for organizational leaders to
properly disclose the justification of the
project and for this justification to include both financial and
nonfinanc
ial considerations. In addition to
the financial benefits of concepts or ideas, business leaders also
seek to outline the soft benefits of their
proposal. These can be more difficult to evaluate because
organizational leaders often cannot measure
soft bene
fits. Despite this, Baldwin (2009) argues that these kinds of
benefits should be a part of a
business implementation plan.
Within the framework of soft return on investment,
organizational leaders consider how a concept or
idea fits within the business’s
core competency. The concept or idea may be a winning one,
but it may
not fit in with what the organization does well. If this is the
case, then the concept or idea may not be a
good one for the organization to pursue.
MOD 1

7. Module One addresses two topics that are foundational to your
concept or idea: entrepreneurs or
intrapreneurs as change agents and justification for your idea or
concept.
Martiarena (2013) and De Clercq and Voronov (2009) describe
entrepreneurs as those individuals who
typically pursue concepts or ideas for the creation of new
enterprises. In contrast, Shin (2013) explains
that intrapreneurs are people who generally work within
existing organizations to create new concepts
or ideas. Thus, regardless of whether you are starting a new
business or working within an existing firm,
you are operating as a change agent in one arena or the other.
Within the framework of entrepreneurs and intrapreneurs,
change agents seek to move things from
their current state to some new, presumably better, state.
Module One is a reflection of the individuals
involved in a concept or idea as those who drive change in a
meaningful way. It is also important to
understand that change agents operate in a variety of
environments. Some change agents work in
difficult situations in which change is necessary for
organizational survival. Other change agents work in
successful environments in which the proposed concept or idea
has the potential to improve things even
further.
Justification for your concept or idea forms the foundation for
business implementation plans, which is
where leaders develop the rationale for their concept or idea.
This activity follows two important work
streams: quantify project and justify project. The first work
stream is to quantify a given project.
Business leaders involved in this part of a project consider the

8. project in terms of the economic value
added that the project brings to the overall organization. The
second work stream involves justifying the
project. Managers often can select from more than one proposal,
so they need information about the
justification of each potential project.
In Module Four, you will present a detailed financial analysis of
your plan or concept. Module One
simply references the concept or ideas of return on investment
(ROI) using a standard financial metric
for evaluating financial returns, managing for value (MFV) and
net present value (NPV, ROI, and so on).
Bardy and Massaro (2013) describe the concept of economic
value projects as those projects with a
positive economic net benefit that accrues to the sponsoring
organization. Of course, it is not enough to
simply calculate the ROI, because organizational leaders
evaluate projects against each other and often
do not have enough capital to engage in all projects that have a
positive economic value add.
For this reason, it is necessary for organizational leaders to
properly disclose the justification of the
project and for this justification to include both financial and
nonfinancial considerations. In addition to
the financial benefits of concepts or ideas, business leaders also
seek to outline the soft benefits of their
proposal. These can be more difficult to evaluate because
organizational leaders often cannot measure
soft benefits. Despite this, Baldwin (2009) argues that these
kinds of benefits should be a part of a
business implementation plan.
Within the framework of soft return on investment,

9. organizational leaders consider how a concept or
idea fits within the business’s core competency. The concept or
idea may be a winning one, but it may
not fit in with what the organization does well. If this is the
case, then the concept or idea may not be a
good one for the organization to pursue.