A presentation to Business Leader network MiM conference

1. SOCIAL MOBILE THOUGHT
MiM 2012
Ross Sleight | Chief Strategy Officer | 22.03.2012
Confidential. © Somo Ltd. 2012
Confidential. © Somo Ltd. 2012

2. SOCIAL MOBILE – NOT AS AN ADJUNCT FOR ONLINE
Confidential. © Somo Ltd. 2012

3. MOBILE FIRST
5M 15 M 27 M
They all address a (niche) behaviour that can be enhanced by functions of social media
Confidential. © Somo Ltd. 2012

4. MARKETS WITHIN NICHES
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5. LEVERAGING TECHNOLOGY IS NOT ENOUGH
Confidential. © Somo Ltd. 2012

6. DEVICE USAGE TIMES
Day in the Life of Device Usage - Weekday
35%
30%
% of Interactions
25%
20%
15%
10%
5%
0%
Night Time 1- Early Morning Morning 7-9am Late morning Early Afternoon 4- Early Evening Late Evening
3am 4-6am 10am-12am Afternoon 6pm 7-9pm 10-12pm
1pm-3pm
Desktop Mobile Tablet
Confidential. © Somo Ltd. 2012

7. DO THESE ANSWER A (NICHE) USER BEHAVIOUR?
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8. MONETISATION?
Confidential. © Somo Ltd. 2012

9. WHERE WILL WE SEE SOCIAL MOBILE SUCCESS?
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10. WHERE WILL WE SEE SOCIAL MOBILE SUCCESS?
Confidential. © Somo Ltd. 2012

11. WHERE WILL WE SEE SOCIAL MOBILE SUCCESS?
Confidential. © Somo Ltd. 2012

12. SUMMARY
Mobile first, not an adjunct
Address an existing user behaviour
Amplify and enhance with social
Market in the niche?
Crack monetisation first
Gain mass by partnering (through solving a business need)
Confidential. © Somo Ltd. 2012

13. Get in touch.
hello@somoglobal.com
+44 (0)20 3397 3550
Haymarket House | 28 Haymarket | London | SW1Y 4SP
@somoglobal
www.somoglobal.com
Confidential. © Somo Ltd. 2012
Confidential. © Somo Ltd. 2012