Slogan and Logos Slogans 1 « Byte into an Apple » years 1970 2 « Think Different » from 1997_2002 3 « iThink » for the iMac promotion 1998 4 « Say hello to iPhone » for iPhone 5 « Hello » for the Macintosh,Newton and iPod 6 « Small is huge »Mac mini 2009 7 « The ultimate all-in-one goes all out. » iMac 2011
Logos The original The rainbow The monochromelogo with Isaac "bitten" logo, logo, used since Newton under used from late 1998 an apple tree 1976 to 1998 New Logos
Corporate Structure CEO Timothy Cook Directors Senior Vice presidents S.V. Presidents Vice presidents iPhon Ind Glo op Pro e u Sof ba Inte Mac era dLegal sofwa de CFO w co rnet eng tio mar re sig eng mm serv ns k Directors n u Ip Ipa Sof con ipa ma ipo ma trol d rke d rk Co t ma Co Co Co m EM m m m Co EA AP JA LA co
LOcation located in the middle of Silicon Valley, at 1- 6 Infinite Loop, Cupertino, California
Revenue and shares’ value Revenue : US$ 65.23 billion (FY2010) Profit : US$ 14.01 billion (FY 2010) Total assets : US$ 75.18 billion (FY 2010) Total equity : US$ 47.79 billion (FY 2010) The most current valuable share in the world
Competitors Competitors in pc manufacturingDell,Compac, Alienware,Gateway….Microsoft with Operating system(OS X/XP) Competitor in online media(iTunes,MobileMe,iPhone)Blackberry,samsunG,Nokia,Hotmail,Gmail and alike…. Competitors in the servers markets with HP,Sun,SGI and IBM……..
SubsidariesName Juridiction of IncorporationApple operationsInternational (formerly Apple IrelandComputer Inc. Limited)Apple OperationsEurope (formerly Apple Computer IrelandLimited)Apple Computer IrelandInternationalBraeburn United StatesCapital, Inc.
References Carmile.G,2011.Steve Jobs and the seven Rules of Sucess.[Online]. Entrepreneur Media, Inc. Available at: <http://http://www.entrepreneur.com/article/220515> [Accessed 16 October 2011]. Thrupoint,2011. Research and Markets: Apple Inc.: Company Profile and SWOT Analysis. [online] (October 10, 2011)Available at: <http://http://fixed-mobile- convergence.tmcnet.com/news/2011/10/10/5841848.htm> [Accessed 16 October 2011 ]. Operating System,2004.Apple Company.[Online](May 14 2010) Available at :<http:// archive.wikiwix.com/cache/?url=http://www.operating- system.org/betriebssystem/_english/fa-apple.htm&title=Apple%20Company>[Accessed 15 October 2011] Research and Markets,2011. Apple Inc. - SWOT Analysis.[Online](May 2011) Available at :http://http://www.researchandmarkets.com/reports/555326/apple_inc_swot_analysis>[Ac cessed 16 October 2011] google/images.com The official Board.com,2011.Apple.[Online](October 10 2011) Available at :http://http://www.theofficialboard.com/org-chart/apple[Accessed 16 October 2011] Wikinwest,2006. SUBSIDIARIES OF APPLE COMPUTER, INC.*.[Online](December 26 2009)Available at :<http:// www.wikinvest.com/stock/Apple_(AAPL)/Subsidiaries_Apple_Computer_Inc>>[Accessed 16 October 2011]