The Keynote Address delivered at XIME Bangalore on Jan 30, 2012. The theme was how HR needs to view Work, Learning & Employee Engagement using the filter of Social Media. Central idea: Work needs to be co-created; learning has to focus a lot more on informal learning and learning from peers; Employee Engagement has to aimed at the individual and cannot be an annual event. The onus of creating engagement, learning and doing work have all got to be done using the social process. this is hard for many organizations. This is not a nice to do piece. It is about survival.