MSC Malaysia InnoTech Johor - Opportunities in Creative Multimedia Industry

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MSC Malaysia InnoTech Johor - Opportunities in Creative Multimedia Industry

  1. 1. MSC MALAYSIA INNOTECH “IDEAS LAUNCHPAD” PRESENTATION BY TOONASIA STUDIO SDN BHD
  2. 2. HOW DID WE END UP HERE <ul><li>WE WERE DOING OK IN E-LEARNING </li></ul><ul><li>ONE FINE MORNING WE SAW THIS </li></ul>“ IN 2005, THE GLOBAL ANIMATION INDUSTRY IS WORTH USD XXX BILLION”
  3. 3. CHALLENGES <ul><li>THERE IS NO POINT IN DEVELOPING IPS UNLESS THERE IS DEMAND </li></ul><ul><li>THERE IS ALMOST ZERO CHANCE FOR A NEW ENTRANT IN THE GLOBAL MARKET </li></ul><ul><li>ABOUT EVERY NEW ENTRANT KNOCKS ON RTM’S DOOR </li></ul><ul><li>WITHOUT LOCAL TV, HOW DO WE GET EXPERIENCE? </li></ul>
  4. 4. SITUATION TODAY <ul><li>52 EPS OF “DANIAL” ON RTM. OPTION FOR 52 MORE </li></ul><ul><li>CONTRACT FOR 30 EPS OF ‘DIAMOND ISLAND” </li></ul><ul><li>PRODUCING 26 EPS OF “LAST RESORT” </li></ul><ul><li>“ PRODUCTION BIBLE” FOR TWO IPS </li></ul><ul><li>CONCEPT DEVELOPED FOR 3 MORE IPS </li></ul><ul><li>SIGNING A CO-PRODUCTION AGREEMENT WITH INTERNATIONAL PARTNERS </li></ul>
  5. 5. HOW DID WE GET HERE <ul><li>IN 2007, MOSTI GAVE A GRANT FOR DANIAL </li></ul><ul><li>IN 2008, A DISTRIBUTOR PURCHASED DIAMOND ISLAND AND OUTSOURCED PRODUCTION TO US </li></ul><ul><li>IN 2008, MOSTI GAVE A GRANT FOR LAST RESORT </li></ul><ul><li>IN 2008, WE DEVELOPED MORE IDEAS </li></ul><ul><li>IN 2009, OUR PREVIOUS WORKS ATTRACTED THE INTEREST OF INTERNATIONAL CO-PRO PARTNERS </li></ul>
  6. 6. WAY FORWARD <ul><li>COOPERATION AGREEMENT WITH MIDDLE EAST DISTRIBUTOR </li></ul><ul><li>COOPERATION AGREEMENT WITH A GROUP OF AN INTERNATIONAL PRODUCTION CONSORTIUM </li></ul><ul><li>DEVELOP MORE RADICAL IDEAS </li></ul>
  7. 7. SUCCESS STORIES I ADMIRE <ul><li>NINJA GANG – VIRAL MARKETING, ENDING UP WITH MULTI MILLION CONTRACT FROM SONY </li></ul><ul><li>LES COPAQUE – VIRAL MARKETING WITH WEBISODES, FINALLY A MOVIE </li></ul><ul><li>VISION GROUP – DISTRIBUTION TO PRODUCING IPS TO OUTSOURCING </li></ul><ul><li>INSPEDIA – SOFTWARE DISTRIBUTION TO PRODUCING IPS AND OURSOURCING </li></ul><ul><li>SILVER ANT – SUCCESSFUL FROM THE START </li></ul>
  8. 8. HOW TO GET THERE <ul><li>HELP YOURSELF </li></ul><ul><li>PERSERVERENCE </li></ul><ul><li>CONTROL COST, HIGH QUALITY </li></ul><ul><li>RADICAL IDEAS </li></ul><ul><li>SEEK HELP FROM OTHERS </li></ul><ul><li>MDEC (MSC MALAYSIA) </li></ul><ul><li>MOSTI </li></ul><ul><li>ALTERNATIVE CASH FLOW RESOURCES </li></ul>

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