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Ross McKegney KioskCom Panel 2008


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Ross McKegney KioskCom Panel 2008

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Ross McKegney KioskCom Panel 2008

  1. 1. Moviecle – consumer service and digital signage in one kiosk Ross Mckegney CTO, Fadow Ltd 16 October 2008
  2. 2. Introduction <ul><li>Content </li></ul><ul><li>downloads </li></ul><ul><li>travel guides </li></ul><ul><li>movies </li></ul><ul><li>TV shows </li></ul><ul><li>music </li></ul><ul><li>eBooks </li></ul><ul><li>games </li></ul><ul><li>software </li></ul><ul><li>news </li></ul><ul><li>etc. </li></ul><ul><li>Digital advertising </li></ul><ul><li>display </li></ul><ul><li>static ads </li></ul><ul><li>animated ads </li></ul><ul><li>video commercials </li></ul><ul><li>bluetooth ads (future) </li></ul>Two services in one product: the Moviecle
  3. 3. The Moviecle Network <ul><li>General Network Description (airport Moviecle): </li></ul><ul><li>Moviecles in the boarding gate areas and food courts </li></ul><ul><li>Deployment of 1 Moviecle every 300 ft. </li></ul><ul><li>Freestanding structure: easily relocated </li></ul><ul><li>Content downloads: </li></ul><ul><li>Download to laptops, USB-drives, portable devices </li></ul><ul><li>Download speed: 10-100x faster than internet </li></ul><ul><li>Non-traditional retail offering  maximizing space </li></ul><ul><li>Purchased, rented and free content offerings </li></ul><ul><li>Digital advertising display: </li></ul><ul><li>Display ads, movie trailers and user-step process </li></ul><ul><li>Remotely managed network </li></ul>
  4. 8. Disconnect and enjoy User-step process Content Downloads Connect to a Moviecle and download Buy your selection Browse our content catalogue Wirelessly connect to Fadow for free (using existing airport WiFi network)
  5. 9. Moviecle Dimensions 80” 40” 19”
  6. 10. Moviecle User interface 2 Touch-screens 19” Commercials will be displayed while user downloads content USB and FireWire ports Integrated camera 1 or 2 Plasma screens 50”
  7. 11. Advertising Medium <ul><li>MULTICHANNEL CAMPAIGNS </li></ul><ul><li>Fadow’s service allows advertisers to: </li></ul><ul><li>Display short, general brand messaging on the 50” plasma kiosk screens </li></ul><ul><li>Display longer, targeted messaging while the user is interacting with the system </li></ul><ul><li>Create association between the brand and the Fadow consumer service, through advertising embedded in free content </li></ul>
  8. 12. Advertising Medium Moviecle <ul><li>NETWORK MANAGEMENT </li></ul><ul><li>Advertising on the Moviecles is controlled remotely, allowing advertisers to: </li></ul><ul><ul><ul><li>More easily update and rotate content </li></ul></ul></ul><ul><ul><ul><li>Create new pricing schemes and advertising terms </li></ul></ul></ul>
  9. 13. Advertising Medium Moviecle <ul><li>MEASURING THE ADVERTISING IMPRESSION </li></ul><ul><li>The Moviecles’ integrated cameras will allow Fadow to measure and report the following: </li></ul><ul><ul><ul><li>number of impressions </li></ul></ul></ul><ul><ul><ul><li>duration of impressions (time) </li></ul></ul></ul><ul><ul><ul><li>gender ratio of impressions </li></ul></ul></ul><ul><ul><ul><li>exact time of impression </li></ul></ul></ul>
  10. 14. <ul><li>Fadow business model is based on synergies between the fast download consumer service and digital signage </li></ul><ul><li>Exemplar of a new class of applications, where the web reaches into public spaces </li></ul><ul><li>This is a platform technology, and what you have seen so far is just the beginning </li></ul>Key Messages