Multichannel Menswear Online Shop Target Market For a Multichannel Menswear Retailer Online Shop Age range of our target market is Men 25-35 like to dress well and are trendy. Starting their own business or work for a company. Hold at least a Bachelor’s degree. The price range is Moderate/better. Live in Los Angeles, California. The psychographics and lifestyle segments for our target market would be “ E-litists—couples who look for status and bragging rights within the “green” (environmental) movement without concern for prices, shop for organic foods and earth-friendly products, listen to National Public Radio, and drive hybrid cars.” (FRM335) Arjomand   1 Their interests and hobbies are spending time with the family, playing sports, going out with friends, going to events and concerts. This would be a viable market segment for the company, because they would spend money, their interests require them to wear clothes similar to what we carry at our store. Their lifestyle matches the brands we carry. The two competitors I have chosen would be Nordstrom and Kenneth Cole. The target market for both Nordstrom and Kenneth Cole are very similar to ours. The Age range is a little broader for our competitors for example Nordstrom is a department store therefore it covers a bigger market. Carrying brand products, moderate/better budget. The major categories of menswear listed are Casual Wear, Outerwear also accessories. Kenneth Cole is it’s own brand and that’s the only brand they carry at their stores, Nordstrom carries brand names and some private label. Usually the promotions they offer to customers on their websites is their sales but Nordstrom also gives it’s loyal customers coupons based on their monthly or yearly purchases. I do think their promotional strategies are effective to sell menswear since they are just discounts and coupons. ^^^^ Company Task 2: Executive Summary Write a 1-4 page Executive Summary updating your V.P. about your progress for this season on the areas you’ve been working on: · Marketing Research and Analysis · Forecasting, Advertising and Visual Merchandising · Merchandise Assortment: Tailored, Designer and Outerwear · Merchandise Assortment: Casualwear and Accessories. · Fiber, Fabric and Color You will want to touch briefly on each topic to report on the highlights and important conclusions you have made this session.  You may want to also include images to illustrate your report.  This is not an executive summary for a business plan, but to inform your boss about your work.  MLA FORMAT Exhibit 1Toro S'No Risk ProgramExhibit 1Product78/7979/8080/8181/8282/8383/84Power Shovels-107,213107,89656,98189,11468,141Single-Stage426,425367,253124,615111,472102,718110,564Two-Stage53,70073,48317,33519,68318,37431,702Toro Company S'No Risk Program 9-185-017Copyright 1984 by the President and Fellows of Harvard College Exhibit 3Toro S'No Risk ProgramExhibit 31983198219811980197919781977197619751974Operating DataNet sales$2.

1. Multichannel Menswear Online Shop
Target Market For a Multichannel Menswear Retailer Online
Shop
Age range of our target market is Men 25-35 like to dress well
and are trendy. Starting their own business or work for a
company. Hold at least a Bachelor’s degree. The price range is
Moderate/better. Live in Los Angeles, California.
The psychographics and lifestyle segments for our target market
would be
“ E-litists—couples who look for status and bragging rights
within the “green” (environmental) movement without concern
for prices, shop for organic foods and earth-friendly products,
listen to National Public Radio, and drive hybrid cars.”
(FRM335)
Arjomand
1 Their interests and hobbies are spending time with the
family, playing sports, going out with friends, going to events
and concerts.
This would be a viable market segment for the company,
because they would spend money, their interests require them to
wear clothes similar to what we carry at our store. Their
lifestyle matches the brands we carry.
The two competitors I have chosen would be Nordstrom and
Kenneth Cole.
The target market for both Nordstrom and Kenneth Cole are
very similar to ours. The Age range is a little broader for our
competitors for example Nordstrom is a department store
therefore it covers a bigger market. Carrying brand products,
moderate/better budget. The major categories of menswear
listed are Casual Wear, Outerwear also accessories.
Kenneth Cole is it’s own brand and that’s the only brand they
carry at their stores, Nordstrom carries brand names and some
private label. Usually the promotions they offer to customers on
their websites is their sales but Nordstrom also gives it’s loyal

2. customers coupons based on their monthly or yearly purchases.
I do think their promotional strategies are effective to sell
menswear since they are just discounts and coupons.
^^^^ Company
Task 2: Executive Summary
Write a 1-4 page Executive Summary updating your V.P. about
your progress for this season on the areas you’ve been working
on:
· Marketing Research and Analysis
· Forecasting, Advertising and Visual Merchandising
· Merchandise Assortment: Tailored, Designer and Outerwear
· Merchandise Assortment: Casualwear and Accessories.
· Fiber, Fabric and Color
You will want to touch briefly on each topic to report on the
highlights and important conclusions you have made this
session. You may want to also include images to illustrate your
report. This is not an executive summary for a business plan,
but to inform your boss about your work.
MLA FORMAT
Exhibit 1Toro S'No Risk ProgramExhibit
1Product78/7979/8080/8181/8282/8383/84Power Shovels-
107,213107,89656,98189,11468,141Single-
Stage426,425367,253124,615111,472102,718110,564Two-
Stage53,70073,48317,33519,68318,37431,702Toro Company
S'No Risk Program 9-185-017Copyright 1984 by the President
and Fellows of Harvard College
Exhibit 3Toro S'No Risk ProgramExhibit
31983198219811980197919781977197619751974Operating
DataNet
sales$240,966$203,761$247,049$399,771$357,766$223,853$15

3. 3,910$129,978$131,626$114,592Earnings (loss):Earnings (loss)
from continuing
operations$106$(8,699)$(12,595)$5,679$17,717$11,733$5,669$
3,703$1,809$4,572Percent of sales-
(4.3)%(5.1)%1.4%5.0%5.2%3.7%2.8%1.4%4.0%Per common
share and common stock
equivalent$(.27)$(1.86)$(2.57)$0.97$3.18$2.18$1.08$0.72$0.36
$0.92Net earnings
(loss)$572$(8,699)$(13,068)$5,272$17,126$11,085$5,589$4,40
3$2,480$5,345Per common share and common stock
equivalent$(.19)$(1.86)$(2.66)$0.90$3.07$2.06$1.07$0.86$0.50
$1.07Dividends:On common stock
outstanding$0$0$1,825$4,861$3,670$2,035$1,497$1,286$1,234
$1,091Per common share--
$0.33$0.88$0.68$0.39$0.29$0.26$0.25$0.22Return
on:Beginning common shareholders'
equity(2.6)%(19.3)%(21.1)%7.2%31.5%24.5%14.0%12.1%7.1%
17.3%Average common shareholders'
equity(2.4)%(21.4)%(23.9)%7.2%27.6%22.6%13.4%11.9%7.0%
16.6%Summary of Financial PositionCurrent
assets$92,662$89,606$99,678$123,180$139,207$107,189$73,23
4$65,718$74,516$61,063Current
liabilities$38,925$43,107$37,635$42,676$68,040$50,022$26,64
0$22,583$35,692$20,172Net working
capital$53,737$46,499$62,043$80,504$71,167$57,167$46,594$
43,135$38,824$40,891Non-current
assets$58,547$60,553$57,353$60,410$38,406$25,817$21,674$1
9,183$20,061$11,462Total
assets$151,209$150,159$157,031$183,590$177,613$133,006$9
4,908$84,901$94,577$72,525Non-current
liabilities$2,167$1,311$1,488$816$591-----CapitalizationLong-
term
debt$41,858$47,414$49,288$55,315$39,250$28,650$23,100$22,
344$22,500$17,210Redeemable preferred
stock$14,829$14,829$14,830$14,830------Common
shareholders'

4. equity$53,430$43,498$53,790$69,953$69,732$54,334$45,168$3
9,974$36,385$35,143Total
capitalization$110,117$105,741$117,908$140,098$108,982$82,
984$68,268$62,318$58,885$52,353Book value per common
share8.047.779.6412.6512.6310.268.577.977.377.12Stock
DataNumber of common shares outstanding (in
thousands)6,6495,5975,5795,5285,5215,2985,2725,0164,9364,9
36Number of
shareholders4,2224,5284,4844,1573,3452,6592,6792,1882,1271,
921Low bid
price5.3755.6259.12512.62516.2506.5005.8755.2504.0003.500
High bid
price13.8759.25019.87524.37529.12516.1257.2508.6256.5008.2
50Toro Company S'No Risk Program 9-185-017Copyright 1984
by the President and Fellows of Harvard College
Exhibit 6-augmentedExhibit 6Toro S'No Risk ProgramActual
SnowfallActual Sales (at retail value) before 12/10S'no Risk
Refund (pro forma)StationAverageReporting
StationCodeSnowfall79/8080/8181/8282/8383/84*84/85*798081
8279/8080/8181/8282/83*selected stations onlyHanover,
NH64.0N/AN/A68.042.562.360.8Ithaca,
NY83.440.352.064.947.274.449.5Blue Canyon,
CA004241.6232.5146.4N/A385.786,02840,25714,07151,386Col
orado Springs,
CO00640.672.618.234.436.3281,457110,47131,90031,75755,23
6Denver,
CO00759.185.545.126.781.62,428,8291,302,086342,171242,671
171,085Grand Junction,
CO00926.121.95.915.414.811,1577,2143,8572,1005,050Pueblo,
CO01330.542.616.8N/A22.321,02823,4003,3713,471Bridgeport,
CT01626.19.611.519.723.0571,643168,70090,214288,243342,98
684,350Hartford,
CT01750.416.417.756.446.4608,886257,400117,957376,900365,
332154,440National Airport,
DC01817.220.14.522.5N/A145,17125,90016,01442,54318,130P
ocatello,

5. ID02140.735.529.766.458.5149,22852,14331,429117,914Chicag
o-O'Hare,
IL02240.441.635.059.326.638.427.139,074,0003,989,3141,673,
8293,838,900Moline,
IL02530.837.018.945.324.82,382,029386,529175,128132,857Pe
oria,
IL02625.627.523.846.919.11,307,529179,21462,81486,757Rock
ford,
IL02835.033.921.141.028.01,967,143166,41459,857169,829Spri
ngfield,
IL02924.730.517.550.410.4836,843190,27195,186404,129202,0
64Evansville,
IN03013.916.33.415.04.175,9718,9863,8864,3006,2903,010Fort
Wayne,
IN03133.228.735.781.214.9610,571225,20083,900582,086291,0
43Indianapolis,
IN03322.924.817.358.27.141.927.81,360,586312,17178,000783,
229469,937South Bend,
IN03672.366.485.0135.235.32,654,286423,557210,986499,7002
49,850Des Moines,
IA03833.823.320.462.951.52,243,914399,671288,057285,557Du
buque,
IA03943.536.021.7N/A21.4488,71470,44331,40066,84333,432S
ioux City,
IA04330.921.717.156.859.5228,60052,37151,80062,329Waterlo
o,
IA04531.428.221.939.938.9561,243146,51490,228120,243Conc
ord,
KS04621.628.36.420.634.6165,34365,15714,3299,38639,094Do
dge City,
KS04718.935.611.819.233.038,44319,5572,7296,100Goodland,
KS04835.9102.041.824.448.22,20082,228529Topeka,
KS04921.118.38.913.427.462,81424,05715,6439,74312,029Wic
hita,
KS05015.212.73.113.925.2106,60079,01416,88623,057Lexingto
n, KY05416.420.53.712.68.010,0142,371-

6. 1,0571,660528Louisville,
KY05517.718.32.911.05.29,7283,6142,1003,3713,6142,360Cari
bou,
ME058113.170.6122.9158.882.9261,37168,72929,571106,843Po
rtland,
ME06072.927.538.885.345.31,043,600270,500130,500512,6576
26,160Baltimore,
MD06221.714.64.625.535.641,81412,2003,81418,1578,540Bost
on,
MA06342.012.722.361.832.7775,800258,186346,457900,04346
5,480Worcester,
MA06470.426.643.073.963.4163,68689,41467,000170,68698,21
2Alpena,
MI06584.678.282.189.373.7178,90046,3719,34332,057Detroit,
MI06640.726.938.474.020.051.855.15,353,0001,256,3861,016,1
144,111,600Flint,
MI06745.339.736.462.233.61,128,657321,429171,686224,557Gr
and Rapids,
MI06874.148.551.574.535.92,951,729490,286257,271477,52923
8,764Houghton Lake,
MI06981.859.374.498.751.5914,086191,629132,286297,357Lan
sing,
MI07048.834.738.762.133.52,821,128507,529276,171999,529M
arquette,
MI071114.0146.1176.1243.8199.3230,87134,21414,05714,843
Muskegon,
MI07298.475.4107.6173.935.52,888,143471,800348,071600,957
360,574Sault Ste. Marie,
MI073113.8108.1141.7168.687.074,95719,3716,00026,486Dulut
h,
MN07676.755.136.595.796.5351,057106,47166,386190,88653,2
36International Falls,
MN07761.064.245.889.946.051,94314,6145,07122,586Minneap
olis/St. Paul,
MN07847.453.321.195.074.44,379,9431,160,014926,057982,87
1580,007Rochester,

7. MN08045.655.225.662.762.6401,957144,143115,129114,514St.
Cloud,
MN08143.844.216.555.453.3682,971208,114120,442231,32912
4,868Columbia,
MO08323.431.117.631.94.020,6867,3718573,5713,571Kansas
City,
MO08420.123.510.229.423.41,258,214437,471163,500174,0148
83Springfield,
MO08516.624.718.224.65.614,07111,9002,2001,471St. Louis,
MO08620.025.618.136.67.41,211,214269,14361,771777,229466
,337Billings,
MT08757.359.265.963.149.2125,20024,17114,4579,100Glasgow
, MT08927.617.117.142.030.414,6294,9571,1424,086Great
Falls,
MT09058.334.339.2100.345.681,60013,97115,08622,443Havre,
MT09146.019.826.2N/A38.19,6431,5294291,5714,822Helena,
MT09248.340.316.956.739.0178,686109,30023,157103,90076,5
10Kalispell,
MT09366.765.150.266.244.798,10039,04312,32816,743Miles
City,
MT09431.111.66.921.529.621,3431,0422,72912,10012,806729
Missoula,
MT09549.454.714.469.324.265,34330,2716,74319,44321,1909,7
22Grand Island,
NE09630.036.819.236.740.2106,07150,20020,88646,429Lincoln
,
NE09728.023.313.032.338.0177,71474,07137,75785,78637,036
Norfolk,
NE09829.822.210.147.151.6113,84331,92913,45738,20019,157
North Platte,
NE09930.666.33.925.125.765,44336,04319,30015,91436,043Om
aha,
NE10031.020.59.124.331.539.919.01,006,714506,957144,81416
4,514354,870Scottsbluff,
NE10138.878.521.515.745.255,14324,6146,7572,0143,378Valen
tine, NE10231.253.316.447.918.916,64311,6859572,000Reno,

8. NV10325.722.06.126.023.849,51726,11412,57127,67118,280Co
ncord,
NH10464.827.054.790.038.7491,314189,985110,486436,843245
,657Newark,
NJ10628.114.319.530.831.062,3287,9715,0868,143Albany,
NY10765.127.444.997.175.01,016,000405,129188,243436,2715
08,000Binghampton,
NY10884.556.859.381.681.0413,443170,64354,57153,186Buffal
o,
NY10992.568.460.9112.452.44,803,4141,208,386533,229558,44
3Laguardia,
NY11226.010.316.125.630.23,002,686620,871573,629885,7291,
801,612Rochester,
NY11589.772.294.4128.459.71,296,071232,343171,500121,143
Syracuse,
NY116110.793.479.0137.166.01,044,314247,971118,757103,68
6Bismarck,
ND11939.726.611.780.332.2145,90023,00017,40051,32916,100
Fargo,
ND12135.839.913.169.523.2599,78689,11459,28682,37153,468
Williston,
ND12438.125.419.170.442.3101,31414,82912,24231,071Akron/
Canton,
OH12548.534.252.361.738.81,242,429221,329193,457257,300C
incinnati,
OH12724.530.114.024.266.0597,486312,08654,100220,900154,
630Cleveland,
OH12853.338.760.5100.538.02,434,443669,871521,8141,032,21
4Columbus,
OH12928.416.630.135.111.51,372,500255,700120,842176,8868
8,443Dayton,
OH13029.024.919.642.95.52,120,229588,600191,371305,41430
5,414Mansfield,
OH13242.527.643.466.916.6244,28675,48635,78658,31434,988
Toledo,
OH13438.717.537.768.212.2861,571302,571213,7431,376,1434

9. 30,786825,686Youngstown,
OH13556.332.849.162.139.4856,971243,286213,486121,157All
entown,
PA13632.221.925.543.945.8451,58683,35743,829134,557Avoca
-Wilkes Barre,
PA13749.925.540.559.659.1228,286159,60067,671137,114Erie,
PA13882.455.289.471.341.2793,786114,329129,52949,257Harri
sburg,
PA13935.414.624.936.035.4767,800127,92968,857216,943383,9
00Philadelphia,
PA14121.720.915.425.437.9818,343180,88693,300129,843Pitts
burgh,
PA14245.024.148.045.130.16,172,600949,771434,143484,043W
illiamsport,
PA14343.620.541.654.517.697,47146,84318,95796,95748,73648
,479Providence,
RI14437.212.221.547.432.4115,17135,52954,271223,02969,103
3,120Aberdeen,
SD14536.128.88.3N/A18.921,4864,4571,2717,8439,010Huron,
SD14638.522.210.459.727.314,85712,87110,7434,8143,272Rapi
d City,
SD14738.029.216.934.824.911,9006,5434,7425,58626,830Sioux
Falls,
SD14838.829.210.842.470.598,37138,32921,32828,957Salt
Lake City,
UT15158.161.630.257.855.8513,829389,157529434,557Burlingt
on,
VT15477.639.664.781.580.5147,57144,271154,086100,071Norf
olk, VA1568.241.90.36.13.4-032,900529265Richmond,
VA15714.638.61.021.229.45283,2575284,9293,257Roanoke,
VA15824.631.811.830.935.08,1573,7572,0002,6711,879Spokan
e,
WA15951.638.314.247.436.6732,214363,02984,000164,171254,
120Walla Walla, WA16020.127.85.413.53.916,4436,771-
5294,739529Yakima,
WA16124.847.612.028.221.911,71417,7861,61410,0008,893Gre

10. en Bay,
WI16344.838.130.254.039.7769,171199,54363,529118,886La
Crosse,
WI16442.232.021.836.137.1777,100220,07183,786185,114Madi
son,
WI16540.431.026.550.041.42,506,143406,871242,414262,643M
ilwaukee,
WI16647.047.041.967.238.19,253,1431,703,529786,3001,035,2
86Casper,
WY16877.9101.256.968.7151.6108,08647,67111,00013,829Che
yenne,
WY16952.7121.527.626.9101.098,44368,04315,00016,057Land
er,
WY170104.0124.467.641.8165.778,21433,91412,91414,086Sher
idan,
WY17270.075.846.758.966.237,10013,6437,20014,7006,457Ave
rages47.242.133.557.444.651.539.9135,231,42627,276,11414,04
7,76330,024,217Percent Increase over Prior Yr.-20.6%71.5%-
22.3%15.5%-22.5%-79.8%-
48.5%113.7%Rebates5,403,5922,150,357180,9205,846,299Reba
tes as % of
Sales4.0%7.9%1.3%19.5%Season/Year79/8080/8181/8282/8383
/84*84/85*79808182Toro Company S'No Risk Program 9-185-
017Copyright 1984 by the President and Fellows of Harvard
College(other weather data added to Exhibit 6)
Averages for '83 - '85 beow only include spreadsheet data.
BostonSnowBoston MA Monthly Snowfall
DataYearJulyAugSeptOctNovDecJanFebMarchAprilMayJunetot
alRelTotal1871-720000T12.33.411.317.300044.31.0301872-
7300000.323.711.68.35.2TT049.11.1411873-
7400007.513.720.322.73.928.30096.42.2411874-
750000T5.710.40.327.36.30050.01.1621875-
760000T1.10.53.7TT005.30.1231876-
7700000.39.017.5T7.9T0034.70.8071877-
78000TT0.814.312.6T00027.70.6441878-
7900000.31.218.220.74.7T0045.11.0481879-

11. 8000006.018.63.211.49.600048.81.1341880-
8100000.819.220.59.00.14.20053.81.2501881-
8200001.5T15.417.95.600040.50.9411882-
83000010.06.09.69.04.300038.90.9041883-
840000T24.41.112.515.09.50062.51.4531884-
850000.54.82.33.93.39.5T0024.30.5651885-
8600000.55.526.04.04.5T0040.50.9411886-
870000018.516.012.011.515.00073.01.6971887-
880000T6.513.19.612.0TT041.20.9581888-
8900004.804.57.52.200019.00.4421889-
900000T4.08.56.320.300039.10.9091890-
910000T14.514.813.816.2T0059.31.3781891-
92000T0T12.011.520.000043.51.0111892-
9300003.02.014.635.34.57.90067.31.5641893-
9400000.418.515.021.6T8.50064.01.4871894-
9500006.713.513.98.83.80.50047.21.0971895-
960000T5.29.59.514.50.20038.90.9041896-
9700002.28.618.210.93.3T0043.21.0041897-
9800008.17.816.311.56.02.20051.91.2061898-
99000017.87.76.130.29.3T0071.11.6531899-
00000T0.1T8.39.07.60T025.00.5811900-
0100000.10.87.88.8T00017.50.4071901-
020000012.611.013.07.5T0044.11.0251902-
03000TT22.84.214.70.3T0042.00.976Data
Series:1.0mean0.99999999999999981903-
040000010.635.716.58.91.40073.11.699Chi-squared p-
value:0.09474208473500115std0.44450488529901141904-
05000TT12.021.38.03.6T0044.91.044Distribution:1.01905-
060000T3.56.16.121.9T0037.60.874Best fit:Normal1906-
0700001.115.516.125.56.63.1T067.91.5781907-
08000007.04.39.34.80.80026.20.609Normal0.094742084735001
151908-
090000T3.511.22.33.100020.10.467Lognormal0.0579813500302
81131909-10000TT12.311.912.60.200037.00.8601910-
1100001.48.20.719.53.17.70040.60.9441911-
1200000.33.717.80.29.10.50031.60.7341912-

12. 1300000.39.20.37.70.51.40019.40.4511913-
140000.4T0.910.320.65.22.00039.40.9161914-
15000TT4.17.05.1T6.10022.30.5181915-
1600000.26.74.830.333.04.20079.21.8411916-
1700000.79.513.18.912.99.1T054.21.2601917-
1800002.27.013.85.712.84.20045.71.0621918-
190000T8.44.16.22.4T0021.10.4901919-
2000000.22.924.832.511.02.0T073.41.7061920-
2100001.85.53.623.2TT0034.10.7931921-
2200001.64.42.715.510.13.30037.60.8741922-
2300000.914.728.014.310.6T0068.51.5921923-
240000T3.08.510.47.43.00032.30.7511924-
2500000.50.220.7TTT0021.40.4971925-
26000TT0.57.427.62.8T0038.30.8901926-
270000T24.216.119.20.60.20060.31.4011927-
2800000.5T5.18.76.5T0020.80.4831928-
29000T1.44.613.521.44.00.60045.51.0581929-
3000003.010.67.79.50.6T0031.40.7301930-
31000T0.17.711.714.07.3T0040.80.9481931-
320000T1.46.210.85.8T0024.20.5621932-
330000T8.61.320.65.15.00040.60.9441933-
3400002.915.60.832.910.5T0062.71.4571934-
35000TT1.626.713.12.11.90045.41.0551935-
3600001.00.312.712.62.9T0029.50.6861936-
3700004.40.72.0T1.9T009.00.2091937-
3800000.34.629.610.00.30.90045.71.0621938-
39000010.01.37.54.716.50.20040.20.9341939-
4000001.06.54.623.80.31.50037.70.8761940-
41000T8.54.520.41.313.10T047.81.1111941-
42000TT0.28.26.27.91.50024.00.5581942-
430000T6.826.44.58.0T0045.71.0621943-
440000T0.35.19.612.7T0027.70.6441944-
4500001.26.924.326.30.50T059.21.3761945-
4600004.924.69.89.80.21.50050.81.1811946-
470000T4.94.09.00.90.60019.40.4511947-
4800001.126.832.517.011.800089.22.0731948-

13. 4900001.15.513.76.99.900037.10.8621949-
5000001.42.37.915.25.1T0031.90.7411950-
510000T2.713.99.23.900029.70.6901951-
520000T8.410.719.11.400039.60.9201952-
53000TT2.413.611.40.22.2T029.80.6931953-
540000TT19.21.90.42.10023.60.5491954-
550000T10.30.96.57.00.40025.10.5831955-
5600002.51.87.714.531.23.20060.91.4151956-
5700000.615.420.62.811.51.10052.01.2091957-
58000T0.1T6.623.912.02.1T044.71.0391958-
5900000.14.64.110.714.6T0034.10.7931959-
6000000.65.510.22.322.3T0040.90.9511960-
61000TT16.918.714.99.02.00061.51.4291961-
62000T0.911.42.528.71.10.10044.71.0391962-
63000T0.95.36.54.613.6T0030.90.7181963-
64000T017.714.423.27.7T0063.01.4641964-
65000TT12.222.24.79.71.60050.41.1711965-
660000T2.326.412.13.3TT044.11.0251966-
67000009.90.523.522.93.3T060.11.3971967-
6800002.214.717.73.46.800044.81.0411968-
6900000.45.10.941.36.1T0053.81.2501969-
70000TT12.67.410.518.20.10048.81.1341970-
71000TT27.912.08.17.41.90057.31.3321971-
7200002.87.97.816.512.10.40047.51.1041972-
73000T0.63.33.62.50.3T0010.30.2391973-
7400000T16.017.80.13.00036.90.8581974-
7500002.03.62.217.01.81.00027.60.6411975-
76000T0.119.315.01.410.8T0046.61.0831976-
7700001.017.223.25.910.7T0.5058.51.3601977-
7800000.75.235.927.216.1T0085.11.9781978-
7900004.25.810.56.6T0.40027.50.6391979-
800000.2T2.00.46.53.6T0012.70.2951980-
8100002.45.611.91.90.500022.30.5181981-
820000T17.618.07.65.313.30061.81.4361982-
830000T5.54.722.30.2T0032.70.7601983-
840000T2.621.10.319.0T0043.00.9991984-

14. 850000T3.77.010.23.72.00026.60.6181985-
8600003.01.30.810.42.6T0018.10.4211986-
8700003.53.424.33.73.54.10042.50.9881987-
8800009.07.517.014.15.0T0052.61.2231988-
89000T03.71.56.73.20.40015.50.3601989-
9000004.56.27.016.94.10.50039.20.9111990-
910000T1.211.72.83.400019.10.4441991-
920000T5.80.44.010.81.00022.00.5111992-
9300000.69.712.919.638.92.20083.91.9501993-
940000T11.633.736.214.800096.32.2381994-
950T000.11.54.48.50.4T0014.90.3461995-
9600004.124.139.815.516.87.300107.62.5011996-
9700001.85.09.74.85.222.40048.91.13743.02539682539684
KansasCitySnowKansas City MO Monthly Snowfall
DataSEP.OCT.NOV.DEC.JAN.FEB.MAR.APR.MAYTotal1997/
19980.01.00.510.91996/19970.06.54.80.59.86.30.01.30.029.21.3
9903296703296731995/19960.00.00.75.311.4Tr0.71.00.019.10.
91512087912087941994/19950.00.00.02.51.30.72.4Tr0.06.90.3
30593406593406641993/19940.00.00.52.71.410.30.52.60.018.0
0.86241758241758261992/19930.0Tr4.10.812.015.71.10.60.034
.31.64338461538461541991/19920.00.04.60.2Tr2.00.52.80.010.
10.483912087912087951990/19910.00.01.71.612.1Tr1.2Tr0.016
.60.79534065934065961989/19900.00.0Tr6.81.02.19.60.00.019.
50.93428571428571441988/19890.00.00.10.10.26.5Tr0.00.06.9
0.330593406593406641987/19880.0Tr2.011.90.99.32.20.00.026
.31.26008791208791231986/19870.0Tr0.61.210.55.0Tr0.00.017.
30.82887912087912111985/19860.00.03.55.4Tr4.5TrTr0.013.40
.64202197802197811984/19850.00.00.47.011.86.90.30.00.026.4
1.2648791208791211983/19840.00.00.713.21.30.58.70.00.024.4
1.16905494505494521982/19830.00.00.50.76.37.41.37.20.023.4
1.12114285714285721981/19820.00.00.15.36.012.74.01.30.029.
41.40861538461538481980/19810.0TrTr3.24.02.90.10.00.010.2
0.488703296703296761979/19800.00.0TrTr5.412.75.40.00.023.
51.12593406593406621978/19790.00.00.211.713.31.54.72.00.0
33.41.60026373626373641977/19780.00.0Tr1.23.911.40.00.00.
016.50.79054945054945071976/19770.0Tr0.80.214.20.3Tr0.60.

15. 016.10.77138461538461561975/19760.00.07.12.85.25.21.50.00.
021.81.04448351648351671974/19750.00.01.41.25.44.65.92.30.
020.80.99657142857142881973/19740.00.0Tr8.04.80.30.50.30.
013.90.66597802197802211972/19730.00.03.63.110.90.30.01.3
0.019.20.9199120879120881971/19720.00.00.21.03.02.93.3Tr0.
010.40.49828571428571441970/19710.00.00.03.61.38.27.40.00.
020.50.98219780219780241969/19700.00.00.63.82.52.21.04.60.
014.70.70430769230769241968/19690.00.03.20.86.01.62.80.00.
014.40.6899340659340661967/19680.00.00.27.02.82.70.00.00.0
12.70.60848351648351651966/19670.00.00.07.27.60.91.10.00.0
16.80.80492307692307711965/19660.00.00.02.50.03.73.50.00.0
9.70.464747252747252761964/19650.00.02.16.24.17.79.60.00.0
29.71.4229890109890111963/19640.00.00.04.37.58.55.30.00.02
5.61.2265494505494507Data
Series:1.01962/19630.00.00.05.15.93.30.30.00.014.60.69951648
35164837Chi-squared p-
value:0.44857884059474571961/19620.00.00.216.630.56.20.41.
10.055.02.6351648351648356Distribution:1.00300555025117m
ean0.99999999999999981960/19610.00.00.16.10.71.40.73.70.01
2.70.6084835164835165Best
fit:Lognormalstdev0.50602039452912361959/19600.00.00.90.8
5.120.729.31.70.058.52.80285714285714341958/19590.00.04.9
4.713.20.66.10.90.030.41.4565274725274726Normal0.0098060
010077473961957/19580.00.0Tr5.516.50.98.30.00.031.21.4948
57142857143Lognormal0.44857884059474571956/19570.00.0Tr
3.96.9TrTr2.90.013.70.65639560439560451955/19560.00.00.83.
88.28.44.4Tr0.025.61.22654945054945071954/19550.00.00.00.
05.77.57.0Tr0.020.20.96782417582417591953/19540.00.01.88.
81.10.20.0Tr0.011.90.57015384615384621952/19530.00.04.64.
22.70.010.8Tr0.022.31.06843956043956071951/19520.00.10.33
.54.41.811.1Tr0.021.21.0157362637362641950/19510.00.00.21.
03.53.10.21.00.09.00.43120879120879131949/19500.00.00.03.4
1.40.50.2Tr0.05.50.263516483516483551948/19490.00.00.06.9
13.72.24.0Tr0.026.81.28404395604395631947/19480.00.00.00.
25.74.47.40.00.017.70.84804395604395611946/19470.00.00.00.
36.65.48.6Tr0.020.91.00136263736263741945/19460.00.00.514

16. .80.82.7Tr0.00.018.80.90074725274725291944/19450.00.00.07.
51.03.63.2Tr0.015.30.73305494505494521943/19440.00.01.49.
70.88.01.5Tr0.021.41.02531868131868141942/19430.00.00.110
.03.40.06.0Tr0.019.50.93428571428571441941/19420.00.02.03.
90.65.10.00.00.011.60.55578021978021991940/19410.00.02.61.
211.80.55.60.00.021.71.0396923076923081939/19400.00.00.04.
112.84.00.60.80.022.31.06843956043956071938/19390.00.02.0
0.06.15.80.30.10.014.30.68514285714285731937/19380.00.03.4
0.50.24.90.17.00.016.10.77138461538461561936/19370.00.00.0
4.23.63.94.2Tr0.015.90.76180219780219791935/19360.00.01.1
1.05.95.70.01.10.014.80.70909890109890131934/19350.00.05.0
4.40.10.20.01.00.010.70.51265934065934071933/19340.00.00.0
0.00.65.61.00.00.07.20.3449670329670331932/19330.00.06.46.
42.56.62.62.00.026.51.26967032967032981931/19320.00.02.02.
42.42.64.70.00.014.10.67556043956043971930/19310.00.00.00.
30.20.014.1Tr0.014.60.69951648351648371929/19300.00.00.12
.722.21.20.00.00.026.21.25529670329670351928/19290.00.00.6
6.110.210.20.0Tr0.027.11.29841758241758281927/19280.00.01
.08.51.02.01.50.00.014.00.67076923076923091926/19270.00.01
.10.08.70.43.10.00.013.30.63723076923076941925/19260.00.53
.05.04.210.812.46.50.042.42.0314725274725281924/19250.00.0
0.27.12.41.22.20.00.013.10.62764835164835181923/19240.00.0
9.10.66.410.610.40.00.037.11.7775384615384621922/19230.00.
00.00.60.01.22.7Tr0.04.50.215604395604395651921/19220.00.
00.54.81.44.81.10.00.012.60.60369230769230781920/19210.00.
00.00.74.80.40.80.60.07.30.349758241758241831919/19200.00.
02.60.50.40.62.07.00.013.10.62764835164835181918/19190.00.
03.416.41.013.10.0Tr0.033.91.62421978021978041917/19180.0
0.80.15.310.30.10.02.00.018.60.89116483516483541916/19170.
00.00.00.92.80.83.22.00.09.70.464747252747252761915/19160.
00.00.05.29.86.02.74.10.027.81.33195604395604431914/19150.
00.00.011.85.56.513.5Tr0.037.31.78712087912087921913/1914
0.03.00.04.00.114.35.10.00.026.51.26967032967032981912/191
30.01.00.00.04.18.34.20.00.017.60.84325274725274751911/191
20.00.02.63.35.915.040.2Tr0.067.03.2101098901098911910/19
110.00.00.21.30.112.30.20.00.014.10.67556043956043971909/1

17. 9100.00.00.08.96.11.50.00.10.016.60.79534065934065961908/1
9090.03.00.50.05.33.41.0Tr0.013.20.63243956043956051907/1
9080.00.00.03.60.14.90.00.00.08.60.41204395604395611906/19
070.00.06.00.12.57.10.00.61.718.00.86241758241758261905/19
060.00.00.02.06.32.013.10.00.023.41.12114285714285721904/1
9050.00.00.011.84.413.60.01.20.031.01.4852747252747256190
3/19040.00.00.61.83.30.51.83.00.011.00.5270329670329671190
2/19030.00.00.04.44.69.73.03.60.025.31.2121758241758245190
1/19020.00.00.14.38.36.64.80.00.024.11.1546813186813191900
/19010.00.00.00.70.213.89.36.00.030.01.4373626373626376189
9/19000.00.00.03.90.018.40.2Tr0.022.51.078021978021978218
98/18990.05.87.49.80.94.64.95.20.038.61.849406593406593718
97/18980.00.00.011.321.91.61.50.00.036.31.7392087912087912
1896/18970.00.00.00.02.315.41.20.00.028.91.384659340659340
81895/18960.00.03.811.56.33.14.60.00.029.31.40382417582417
61894/18950.00.00.02.03.32.95.10.40.013.70.656395604395604
51893/18940.00.02.53.21.717.10.00.00.024.51.17384615384615
41892/18930.00.03.09.72.310.48.0Tr0.033.41.60026373626373
641891/18920.00.02.03.19.80.05.7Tr0.020.60.98698901098901
131890/18910.00.00.04.84.65.111.80.00.026.31.2600879120879
1231889/18900.00.00.00.07.34.02.00.00.013.30.6372307692307
6941888/18890.00.00.42.01.16.60.00.00.010.10.4839120879120
879520.87155963302752
0.1
0.5
0.9
1.3
1.7
2.1
2.5
2.9
3.3
1
0.0
0.4

18. 0.8
1.2
0.10.50.91.31.72.12.52.93.3
1
0.0
0.4
0.8
1.2
0.1
0.5
0.9
1.3
1.7
2.1
2.5
2.9
3.3
3.7
4.1
1
0.0
0.5
1.0
1.5
0.10.50.91.31.72.12.52.93.33.74.1
1
0.0
0.5
1.0
1.5
MBD000774A8.unknown
MBD000774A9.unknown