publicity, event management, dan kegiatan kehumasan

1. PERAN PUBLISITAS DALAM PENGELOLAAN EVENT
Oleh : Roro Retno Wulan

2. Definisi …
Publisitas :
“…is unpaid & uncontrolled mass
communication. It imparts information, affect
attitude and may induce action. The action
may be beneficial or harmful to whatever is
publicized”
(Nolte & Wilcox, 1993)

3. Event may be anything from small meeting to a large
convention, from a grand opening to charity benefit.

4. Dasar penyelenggaraan event:
Planning
Budget
Purpose
Control
Responsibility

5. Planning :
Timing
Location
Seating
Facilities
Invitations
Meeting & Greeting
Registration
Indentification
Program
Speakers
Disruptions

6. Kinds of event:
Conventions
Open house or plant tours
Grand openings
Promotional event:
Exhibitions
Promotional action
Happening art

7. 2014
Thankful is the best policy