startup idea, entrepreneurial, marketing , feasibility study , creative ideas

1. BEST FOR You
O R G A N I C S C O M P A N Y
1
Tulsarth

2. Team
Totta Maina aur Tulsi
Team Member:
• Vidhi Parashar - Head HR
• Tanushree Agarwal – Marketing Head
• Rutuparna Sahoo - Designer
• SK Aminur – Sales Head
• Rohit Sudhakaran – Finance Head
• Harsh Raj – Social Media Handler

3. BEST FOR You
O R G A N I C S C O M P A N Y
Company Profile
• Tulsarth manufactures products made from
tulsi leaves, a highly valued plant for its
medicinal and therapeutic properties.
• We are committed to providing our customers
with the highest quality tulsi products that are
not only effective but also sustainable and eco-
friendly.
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Tulsarth
Can’t Stop
Won’t Stop
Buying Tulsi

4. BEST FOR You
O R G A N I C S C O M P A N Y
• Tulsi Wine
• Tulsi Tea bag
• Tulsi Powder
• Tulsi Mouthwash
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Product Line
Tulsarth
"Experience the pure, natural goodness of tulsi
with our premium tulsi product, carefully
crafted to promote wellness and balance in mind,
body, and spirit."

5. BEST FOR You
O R G A N I C S C O M P A N Y
Tulsi Wine
 Alcohol consumption is a major concern in India, with high
rates of alcohol-related harm and addiction.
 Many individuals struggle with reducing their alcohol intake,
and there is a need for alternative, healthier options.
 Traditional remedies such as tulsi have been used for
centuries in India for their health benefits.
 there are few modern products that incorporate these
ingredients in a convenient and accessible way.
 The lack of healthy and effective alternatives to traditional
alcoholic beverages in India leads to negative health
outcomes and addiction.
 The development of a tulsi-based wine offers a promising
solution to this problem. It provides a healthier option for
those looking to reduce their alcohol consumption.
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Tulsarth

6. BEST FOR You
O R G A N I C S C O M P A N Y
» Product: The tulsi wine has high quality, unique, and appealing to the target
audience. The wine is made from the finest tulsi herbs which would reduce
the urge of drinking alcohol. The flavor profile of tulsi wine is similar to that
of white wine, with a slight herbal undertone that comes from the tulsi
leaves. Tulsi contains antioxidants and anti-inflammatory compounds, which
may help reduce stress and anxiety.
» Price: Based on market research and assuming a premium quality product, a
bottle of 750ml tulsi wine in the Indian market could be priced between INR
500 to INR 800. This assumes that the wine is made from high-quality
ingredients
» Place: Tulsi wine is made available in many places where the target
audience is likely to buy it. This could include supermarkets and online
platforms. The company will also consider collaborating with restaurants
and bars to feature the tulsi wine on their menus.
» Promotion: Leverage social media, Host tasting events, Offer discounts and
promotions, Offer online sales, Participate in trade shows and events
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Marketing Strategy
Tulsarth

7. BEST FOR You
O R G A N I C S C O M P A N Y
Segmentation:
» Geographic segmentation: This could include
targeting customers in regions where Tulsi plant
cultivation is common.
» Psychographic segmentation: Tulsi wine could
appeal to health-conscious consumers who are
looking for natural and organic alternatives to
traditional wine.
» Behavioural segmentation: Tulsi wine could be
marketed to consumers who are interested in trying
new and unique flavours of wine or those who are
interested in exploring traditional herbal remedies.
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STP of Tulsi Wine Targeting:
• Health-conscious wine drinkers who are
looking for natural and organic alternatives.
• Wine enthusiasts who are open to exploring
new and unique flavours.
Positioning:
• "Experience the natural goodness of
Tulsi in every sip of our organic
wine."
• "Indulge in a new and unique wine
experience with the exotic flavor of
Tulsi."
• "Discover the ancient healing
properties of Tulsi in a modern and
refreshing wine.
Tulsarth

8. BEST FOR You
O R G A N I C S C O M P A N Y
Tulsi Tea Bag
» Problem Statement: Despite the numerous health
benefits of Tulsi, many Indians struggle to incorporate it
into their daily routine due to time constraints, lack of
availability, and a general lack of awareness about its
benefits. This has resulted in a significant portion of the
population missing out on the potential health benefits of
this herb.
» Solution: Our Tulsi tea bags aim to provide a convenient
and easy way for Indians to incorporate Tulsi into their
daily routine. By offering a quick and easy way to brew
Tulsi tea, our product aims to help busy individuals
maintain a healthy lifestyle without sacrificing
convenience. With our tea bags, we aim to increase
awareness about the potential health benefits of Tulsi and
provide an accessible way for all Indians to reap its
benefits.
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Tulsarth

9. BEST FOR You
O R G A N I C S C O M P A N Y
» Product: Tulsi tea bags have unique features and benefits, such as natural ingredients, health
benefits, and convenience. Tulsi tea bags are a convenient way to enjoy the many health benefits
of tulsi, including reducing stress and anxiety, improving digestion, and boosting the immune
system.
» Price: A pack of 35 tulsi tea bags in the Indian market could be priced between INR 200 to INR
300.
» Place: Distribute through various channels, such as online e-commerce platforms, health food
stores, and supermarkets.
» Promotion: Leverage social media, Offer free samples, Host tasting events, and Collaborate
with cafes and restaurants.
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Marketing Strategy of Tusli Tea Bag

10. BEST FOR You
O R G A N I C S C O M P A N Y
» Segmentation: Health-conscious consumers who are looking for natural remedies and
benefits, such as stress relief, improved immunity, and digestion.
» Targeting: Individuals who prefer the convenience of tea bags and want to enjoy the
health benefits of Tulsi tea.
» Positioning: "Experience the goodness of Tulsi in a convenient and delicious way with
our Tulsi tea bags."
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STP for Tulsi Tea Bag

11. BEST FOR You
O R G A N I C S C O M P A N Y
» "Despite the popularity of Ayurvedic remedies in India, many consumers
struggle to find high-quality, convenient products that integrate traditional
herbs like tulsi into their daily routines. This presents an opportunity for a
premium tulsi mix that can provide consumers with a simple and effective
way to access the health benefits of tulsi, while also catering to their busy
lifestyles.
» "This problem statement highlights a need for a convenient and high-
quality tulsi mix product that appeals to health-conscious Indian
consumers who are interested in incorporating traditional remedies into
their daily routines but may struggle to find the time or resources to do so.
By addressing this need, a tulsi mix product has the potential to capture a
significant share of the Indian market and offer a valuable solution to a
common problem.
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Tulsi Powder
Tulsarth

12. BEST FOR You
O R G A N I C S C O M P A N Y
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Marketing Strategy of Tulsi Powder
» Product: Tulsi powder is made by grinding dried tulsi leaves
into a fine powder. It can be used in a variety of ways,
including in cooking, as a supplement, or as a natural remedy.
» Price: A 100g pack of tulsi powder can be priced between INR
200 to INR 400A 250g pack can be priced between INR 500 to
INR 800.
» Place: Distribution through e-commerce platforms such as
Amazon, Flipkart, etc., and supermarkets.
» Promotion: Social media advertising and influencer marketing
campaigns with health-conscious influencers to create brand
awareness and generate demand for the product. Showcase the
health benefits through an advertisement campaign and Partner
with food bloggers, health influencers, and other social media
personalities
Tulsarth

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O R G A N I C S C O M P A N Y
» Segmentation: Targeting health-conscious individuals
who seek natural remedies and supplements for
improving immunity and reducing stress.
» Targeting: Offering high-quality Tulsi powder with
health benefits and natural ingredients to attract health-
conscious customers.
» Positioning: Positioning the Tulsi powder as a natural
and effective health supplement to improve immunity and
reduce stress for health-conscious individuals.
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STP for Tulsi Powder
Tulsarth

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O R G A N I C S C O M P A N Y
» Problem: Many conventional types of mouthwash on the Indian market contain alcohol and other
harsh chemicals, which can exacerbate oral health problems and lead to negative side effects.
» Solution: Tulsi mouthwash provides a natural and effective solution that is safe and gentle on teeth
and gums, with its natural antibacterial and anti-inflammatory properties that help promote healthy
gums and teeth. By using Tulsi mouthwash, individuals can maintain good oral hygiene without the
negative side effects associated with traditional mouthwashes.
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Tulsi Mouthwash
Tulsarth

15. BEST FOR You
O R G A N I C S C O M P A N Y
» Product: The mouthwash typically contains a combination
of Tulsi extract, natural flavours, and other natural
ingredients that are safe and effective for daily use. Tulsi
mouthwash is designed to promote oral health by killing
bacteria that can cause bad breath, gum disease, and other
oral health issues.
» Price: Place: Distribution through dental clinics, online e-
commerce platforms, and supermarkets.
» Promotion: Showcase the health benefits through an
advertisement campaign and Partner with food bloggers,
health influencers, and other social media personalities to
showcase your tulsi powder product
Marketing Strategy
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Tulsarth

16. BEST FOR You
O R G A N I C S C O M P A N Y
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STP for Tulsi Mouthwash
» Segmentation: Health-conscious consumers who
prioritize oral hygiene and are looking for natural and
effective mouthwash.
» Targeting: Individuals who prefer natural and herbal
ingredients in their oral care products and are
concerned about oral health issues such as bad breath,
plaque, and gum disease.
» Positioning: "Experience the refreshing and natural
benefits of Tulsi with our effective and herbal Tulsi
mouthwash."
Tulsarth

17. BEST FOR You
O R G A N I C S C O M P A N Y
As a company using tulsi as the key ingredient in our products, we have the opportunity to bring several
evolutions to the Indian market. Here are a few potential areas we could focus on, along with supporting facts
and figures:
» Health and wellness: Tulsi has several potential health benefits, including its antioxidant and anti-
inflammatory properties, which may help promote overall health and wellness. As of 2021, the Indian
wellness industry was estimated to be worth INR 490 billion and was projected to grow at a CAGR of 12%
from 2021 to 2026.
» Sustainability: Tulsi is a sustainable crop that requires minimal water and pesticides, making it an
environmentally friendly ingredient choice. By focusing on sustainability, your company can appeal to
environmentally conscious consumers. According to a 2020 survey by Global Web Index, 69% of Indian
consumers consider themselves to be environmentally conscious.
» Innovation: Your company can bring innovation to the market by developing unique products that combine
the benefits of tulsi with other ingredients. For instance, tulsi wine could be marketed as a healthy
alternative to conventional wine. According to a report by Frost & Sullivan, the Indian food and beverage
market is projected to reach USD 540 billion by 2024, providing ample opportunities for innovation.
By focusing on these areas, our company can differentiate itself in the Indian market and attract a loyal
customer base. We will regularly review market trends and customer feedback to ensure that your products
remain relevant and competitive. 17
Future Projection of Tulsrath
Tulsarth

18. Thank You