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Much Better Startup Pitch Deck

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Example of startup pitch deck, branding, opportunity analysis, and product proposal

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Much Better Startup Pitch Deck

  1. 1. m ch better A trusted, culturally-bridging wellness brand that makes esoteric health practices modern and accessible through the lens of Eastern medicine Traditional Chinese Medicine Modernized by victoria young
  2. 2. Who We Are Our Mission The Problems We Aim To Solve Who We Serve The Market @victoriahyoung_
  3. 3. Not only are alternative and holistic methods for maintaining health and preventing disease accepted, they are being celebrated. The rise of Ayuverda, turmeric, and acupuncture is just the beginning. Eastern healing and proven herbal remedies are the next wave because of their efficacy. We are the most accessible, modern, and authentic brand to be at the forefront of it. @victoriahyoung_
  4. 4. Much Better is the first Eastern-based wellness brand that promotes health maintenance and disease prevention by demystifying and personalizing a combination of modern and ancient natural healing practices. We’re dedicated to helping you navigate the complex world of wellness by providing dynamic recommendations based on your life circumstances. Founded and led by Asian Americans, Much Better is on a mission to spearhead the conversation around practical bio-hacking through the lens of Eastern wellness practices. Who We Are @victoriahyoung_
  5. 5. Ancient Chinese physicians saw the mind and body as “necessarily connected and inseparable.” There was a time not so long ago when the term “alternative medicine” conjured up visions in many people’s minds of shamans, charlatans, and crackpots. However, times are changing. In the past few years, many doctors and conventional healthcare institutions in the United States have shown a new acceptance of treatments and philosophies that historically have not been part of mainstream medicine.In fact, now the term “alternative medicine” is out, and “integrative medicine” is in. Herbal medications are growing at an annual rate of 15% per year. “ @victoriahyoung_
  6. 6. Our Mission We help people feel much better Our goal is to help people optimize their body’s natural functions and healing abilities while restoring balance. We do it by informing people of how to heal own bodies with candid content from clinical experts and providing personalized recommendations to natural healing solutions in a holistic way. @victoriahyoung_
  7. 7. EA XR • Your best friend. We talk to you like we want you to succeed, be inspired, and be healthy. • A community player. We build community by featuring people with inspiring stories with quotes and on our blog. We donate a % of proceeds to nonprofits. • Culturally connected. Our roots are in Asian culture and we love to feature the history, principles, and stories behind the wellness tips, foods, and lifestyle. • Women of color founders. We’re proud to be connected to a community of women supporting women as intersectional feminists. WE ARE… RTH Problems We Aim To Solve • People Are Sick And Stressed: As more chronic diseases that are lifestyle driven develop, more interest in natural supplements to help moderate symptoms and prevent chronic diseases is increasing. • People Experience Herbal Supplement Benefits Firsthand: From CBD to the rise of Traditional Chinese Medicine, there’s a larger cultural shift to believing in the power of plants and natural remedies. Americans spend well over $12B a year on natural supplements. • People Want Personalization: With more and more customized testing available (i.e. 23andme amongst many others), people are becoming more attuned to the fact that different things work for different people. Therefore, there’s a greater demand around personalized solutions and recommendations. • Women Are Battling Hormonal Imbalances: As women realize that hormones are the root of most of their health-related issues, greater attention and share of spend is focused on natural ways to help balance their hormones. @victoriahyoung_
  8. 8. XR • Your best friend. We talk to you like we want you to succeed, be inspired, and be healthy. • A community player. We build community by featuring people with inspiring stories with quotes and on our blog. We donate a % of proceeds to nonprofits. • Culturally connected. Our roots are in Asian culture and we love to feature the history, principles, and stories behind the wellness tips, foods, and lifestyle. • Women of color founders. We’re proud to be connected to a community of women supporting women as intersectional feminists. WE ARE… RTH Who We Serve • Bio-Hack Interested: People who are either hardcore fans of or at least vaguely aware of Tim Ferris, Goop, and Dave Asprey and curious about how to incorporate a lot of the new findings in wellness into their own lives. • Supplement Junkies: If you have 2 or more supplements or herbal remedies in your home from Whole Foods or Thrive Market, we’re here to help you figure out which ones you actually need, if there are interactions between the ones you’ve got, and when it makes most sense to take what. • Symptom Seekers / Health Nerds: If you’ve Googled a health symptom or read a WebMD / Livestrong page to sufficiently freak yourself out, we want to help you. Instead of vague and generalized statements on old-school website, we’re creating interactive, personalized content to help you better understand your specific body and health needs. Our core audience is most likely urban, health-obsessed, and a little bit older. i.e. 30+ years old with disposable income and making $150K+ / year. @victoriahyoung_
  9. 9. XR RTH Market Size The global herbal industry is expected to hit $86B by 2022, rapidly growing at a rate of 10% per year to match the needs for people with various health symptoms. $86B 170M+ 80% 41% of all Americans are now taking herbal supplements, up 13% YoY and continuing to grow. 93M Americans are searching for health-related questions online @victoriahyoung_
  10. 10. XR RTH People rank weight (51%), stress (51%), energy (39%) and sleep (38%) as their top four personal health priorities. Health Is An Increasing Priority The difficulty in getting doctor’s appointments and the shorter length of them is also encouraging people to explore herbal medicine. Doctors & Big Pharma Are Met With Skepticism + + From NFL players (James Harrison) to pop stars (Katy Perry), the adoption of integrative healing techniques is on the rise. Eastern Medicine Is Mainstream Why Now? @victoriahyoung_
  11. 11. XR RTH Solutions based content to help people understand what to do to solve their health problem and why it works. Modern Content Actionable program based on user inputs around specific lifestyle and needs (i.e. travel, stress, etc.) via an interactive quiz. We help you know what to take and what you can eliminate. Personalized Recommendations+ + Premium, custom created herbal blends in pill form, on a subscription basis. Branded Products What We Provide What color is your tongue? What time of day do you have most energy? What time of night do you wake up? @victoriahyoung_
  12. 12. XR • Your best friend. We talk to you like we want you to succeed, be inspired, and be healthy. • A community player. We build community by featuring people with inspiring stories with quotes and on our blog. We donate a % of proceeds to nonprofits. • Culturally connected. Our roots are in Asian culture and we love to feature the history, principles, and stories behind the wellness tips, foods, and lifestyle. • Women of color founders. We’re proud to be connected to a community of women supporting women as intersectional feminists. WE ARE… RTH Why People Will Hire Us For The Job • We Are The Opposite of Information Overload: There’s lots of information available, but much of it is conflicting, fragmented, and hard to digest. We design our content to be simple and fun. • We’re Also Cultural Translators: There’s little to no digestible information about the benefits of Eastern wellness practices that’s available in a modern way. We will change that. • We’re The Only Ones With Herbal Personalization Based On Eastern Medicine: Single herbs have limited efficacy. There’s no solution for personalized herb blends. We make it easy to see if you’re taking is the best herbal blend for you or your circumstances. Our system is designed to provide recommendations based on your lifestyle, body type, and circumstances, rooted in Eastern medicine. Your herbal blend is delivered in convenient and eco-friendly subscriptions that are seasonally and circumstantially relevant. • We Help People Save Money: Our recommendation system not only tells you which of our herbal formulas is uniquely suited for your needs, we also tell you which ones you don’t need, helping you save money on trial/error supplements that yield no results. @victoriahyoung_
  13. 13. XR RTH Business Model Content Build Awareness / Trust Product Sell Subscription Solutions $40 / Month Est Revenue 1% of 170M Americans = $68M YouTube Blog Interactive Quiz Personalized Recs There is little to no modern content online that explains the benefits of Traditional Chinese Medicine Solutions. By becoming a leader in the category, we’ll establish trust and build a strong community around the wellness practices and herbal formulas at the forefront of this wellness trend. Testimonials Social Sharing Referrals WOM Incentive Program @victoriahyoung_
  14. 14. Competitive Landscape Much Better Care/Of Persona Rootine Buddy Nutrition Wthn Modern Video Content ✓ ✖ ✖ ✖ ✖ ✖ Herbs ✖ ✖ ✖ ✖ ✖ ✓ Personalized Vitamins ✖ ✓ ✓ ✖ ✓ ✖ Eastern Medicine ✓ ✖ ✖ ✖ ✖ ✓ Personalized Herbal Blends ✓ ✖ ✖ ✖ ✖ ✖ Subscription ✓ ✓ ✓ ✓ ✓ ✓ Interactive Quiz Intake Form ✓ ✓ ✓ ✓ ✖ ✖ Ongoing Symptom Tracking ✓ ✖ ✖ ✖ ✖ ✖ We focus on the quality of content and the personalization of herbal blends. WTHN is focused more on brick/mortar acupuncture clinics and Care/Of as well as other vitamin companies are focused more traditional Western supplements. @victoriahyoung_
  15. 15. XR • Your best friend. We talk to you like we want you to succeed, be inspired, and be healthy. • A community player. We build community by featuring people with inspiring stories with quotes and on our blog. We donate a % of proceeds to nonprofits. • Culturally connected. Our roots are in Asian culture and we love to feature the history, principles, and stories behind the wellness tips, foods, and lifestyle. • Women of color founders. We’re proud to be connected to a community of women supporting women as intersectional feminists. WE ARE… RTH Competitive Advantages • Expert, Authentic Content: Following a creator/expert model, we are the faces and voices of the brand, differentiating ourselves from the sea of supplements with specific knowledge, unique information, and an Eastern angle with full authenticity. • Premium Product: We’ll offer unique, high quality herbal formulas that are tailored to specific body types and lifestyles, targeting the most popular chronic diseases. • Data & Personalization: We'll be able to gather direct feedback and signal from both our content and interactive quiz to inform our product and marketing strategy, giving us a significant advantage over competitors like WTHN. • Brand & Design: Through the most delightful and thoughtful user experience design we'll ensure that from first interaction to follow-up feedback and reviews, our brand is differentiated and memorable. • 1st To Market: We'll be the first modernized brand created authentically by Asian Americans to be a thought leader in the space providing product. @victoriahyoung_
  16. 16. XR • Your best friend. We talk to you like we want you to succeed, be inspired, and be healthy. • A community player. We build community by featuring people with inspiring stories with quotes and on our blog. We donate a % of proceeds to nonprofits. • Culturally connected. Our roots are in Asian culture and we love to feature the history, principles, and stories behind the wellness tips, foods, and lifestyle. • Women of color founders. We’re proud to be connected to a community of women supporting women as intersectional feminists. WE ARE… RTH Thanks for stopping by! Victoria Young Previously having led launches of some of the most high-profile product and content launches at Uber, Facebook, and Netflix, Victoria believes in the opportunity to bring Eastern medicine to the forefront at scale with education and personalization. Her interest in wellness stemmed from personally healing her own health issues with Traditional Chinese Medicine and observing chronic conditions of her family members, friends, and co-workers. @victoriahyoung_
  17. 17. Our Mission

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