TOOLS FOR ATTRACTIVE ADVRETISEMENT ADVERTISEMENT, ENGLISH, MARKETING

1. • SUBMITTED BY – ROHIT KUMAR
• NIT R

2. 
 For example, if you are a coffee shop owner, include a picture of
your fantastic coffee drink with your offer.
 If you are a realtor, include a picture of a house and a small picture
of yourself, something that will immediately associate your ad with
the type of business you are in.
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 Nitish Kumar election poster in bihar.

4. Think snack sized content and make sure you provide a strong call-
to-action (CTA). Try to emphasize one benefit and one call-to-action
per banner ad. If you include too many call- to-actions then you
stand a greater chance of confusing your prospective lead and your
click-thru rate will suffer. This rule of thumb especially applies to
static online banner ads.

5. Use legible
fonts…
•…especially on smaller banner ad
sizes since the area of a banner ad is
small you will want to make sure that
you use legible text. Verdana and
Arial are very popular fonts for the
web because they are easy
•Graphic design may attract their
attention, it’s the strong message that
is communicated that will improve
your banner ad’s effectiveness.

6. Use The Right Design Tools.
If you are looking for selecting the right designing tool, better go for
great tools like Adobe Photoshop, Microsoft’s design and publisher
tools etc. That really works well and helps you to make attractive
designs. Try to become the expert with these tools.

7. • Ask questions on Banners.
• Asking questions on the banner ads is the
intelligent way of calling the visitors. In
general, a question strikes the people to
look for the answer. So ask some attractive
or catchy question to the viewers.

8. Human Interest : Related to emotion and sense of target
audience.
Suggestion : Provides suggestive message to reader

9.  Star Power
Plenty of celebrities, sports heroes,
and teenage heartthrobs are recruited
by companies or brands to help them
sell and give credibility to a product.

10. • short, simple and catchy words and unchanging
• brief, that widens the horizons of publicity.

11. • Comparative Ad: Compares one product
with another

12. Some Pictures of Creativity in
Advertising