Brand story is not same as Brand Storytelling
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Every marketer is talking the importance of brand storytelling and brand stories but none is clarifying the difference and how one is more important and much more cost effective and strategic than the other!
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Brand story is not same as Brand Storytelling
- 1. BRAND STORY storysaves.ca BRAND STORYTELLING IS NOT SAME AS
- 2. BRAND STORY storysaves.ca CORE PROMISE EXPERIENCE 01A first-hand, real or perceived, experience of the core brand promise in its entirety. ------------- Brought to life, with utmost congruency, at all consumer touch points especially brand owned
- 3. BRAND STORY storysaves.ca -------------BRAND STORY 1st MOMENT OFTRUTH ULTIMATE MOMENTS OFTRUTH Website Store Packaging Staff Product consumption/usage Service Product maintenance/disposal Loyalty Rewards CORE PROMISE
- 4. BRAND STORYTELLING COMMUNICATION 02 What we tell consumers via media about our Brand Story. ------------- storysaves.ca Not the core promise but communicating the core Promise via advertising/content. Phone icon by smashicons at flaticon.com
- 6. TO ALIGN OR TO MERGE storysaves.ca 03 MERGE Hardly any use of mass media Congruency with core promise is key Website is a great opportunity ------------- BRAND STORY WITH BRAND STORYTELLING?
- 7. storysaves.ca 04 With Brand Story Or Stoytelling could drive Brand Story Heavy use of Media for storytelling with ads and content ALIGN ------------- Hand icon by smashicons at flaticon.com TO ALIGN OR TO MERGE BRAND STORY WITH BRAND STORYTELLING?
- 8. BRAND STORY COMPONENTS storysaves.ca ENEMY Worries of life HERO You CORE PROMISE Break TOUCHPOINT Dim lights, private, spacious, delicious menu TOUCHPOINT Friendly, non-intrusive staff Image: businessinsider.comt Image: Bostonglobe.com Image: hiveminer.com Image:: vtechworks.lib.vt.edu
- 9. BRAND STORYTELLING COMPONENTS storysaves.ca ENEMY Procrastination Lack of determination The enemy within HERO We all *If you have a body, you area an athlete RELATION WITH BRAND STORY Perfect alignment SETTING/CHARACTER Best ever athletes Inspirational content BRAND STORYTELLING REWARD Inspires & Shakes Up! BRAND STORY CORE PROMISE Bring Inspiration & Innovation to every *athlete
- 10. storysaves.ca We Create & Grow story-led health food & beauty brands by reducing your marketing cost! For a FREE 7-PAGE PDF ON SECRET SAUCE FOR POWERFUL BRAND STORY, -Rohit Banota, Founder, StorySaves VISIT US!