Here are a few of the events Godmother has worked on, some of the things that made us proud in our 15 years of advertising and BTL experience.

1. BTL
credential2013

2. VISION
VALUES
HOW is just as important as WHAT. We focus
on having great ideas, but we know that
implementation makes the difference.
We believe that magic is nothing but pure
math and a bit of smoke. So Godmother is
based on 4 quality pillars.
About Godmother

3. SHOPPER EXPERIENCE
REACTION TIME
Knowing the client’s market and doing
the research is an invaluable &
mandatory asset in our company.
We’re reacting fast to the ever changes
and believe this shows in the efficiency
of our campaigns and in the flow of
the events we manage.
CREATIVITY
We believe creativity sells and we
encourage all our clients to think ahead
and plan their campaigns.
PRICE
Our competitive prices are fit for a
market and an economy that is still
making adjustments after the recession.
Our 4 Quality Pillars
About Godmother

4. In Figures
15years of advertising experience
24people in our staff
over 40events planned each year
over 200suppliers we have contracted so far
59active clients in 2012
2.000.000euros in turnover in 2012
About Godmother

5. Events by Godmother
LARGE SCALE EVENTS
YouTube Launch
Galati Boxing Gala
Afi Palace 1 year Anniversary
Life Care Gala
Plaza Romania Christmas Days
CORPORATE EVENTS
& PARTIES
Google Events
Best Jobs Gala
Agricover Farmers Club
BDT Event
PRESS CONFERENCES
Grigore Alexandrescu Hospital Press
Conference
Quiesser Pharma Press Conference
CUSTOMER
EXPERIENCE EVENTS
Rehau Caravan
Garrone Activation
Profi Caravan

6. LARGESCALE EVENTS

7. LARGE Scale Events
YOUTUBE – Launch Event in Bucharest
YOUTUBELaunch
People exposed to the event:
over 400 guests and thousands others through social media channels
Facts:
Over 10 suppliers
4 hours of pure entertainment
Customized location set-up: special designed props, customized quiz software,
customized animations
An orchestra played symphonic versions of 2012 Romanian hits
Special presentations were held by Google’s top management
Over 15 well known local artists held a once-in-a-lifetime concert
Artists: Andra, Smiley, Antonia, Corina, Andreea Banica, Alex Velea, Sore, etc
Location: National Library

8. LARGE Scale EventsYOUTUBELaunch

9. LARGE Scale Events
Largest Boxing Event held in Romania in 2013
GALATIBOXINGGALA
People exposed to the event:
almost 5000 people and tens of thousands via television and social media channels
Facts:
Over 12 suppliers
One month of prep & rehearsals
3 trucks loaded with technical equipment
Rating/audienta: over 12M people watched our event, both from Romania (PRO TV)
and from Europe (Eurosport)
7 fights from amateur to European WBO titles
Special MC - Cabral Ibaka made sure everyone was ready for the event of a life-time
We ran an integrated campaign that involved all aspects of this event, from finding
sponsors and managing to broadcast the main fight on Pro TV and sport.ro, to the
visual identity and the message of the event, to actually organizing it. It was an
incredible task and Godmother did it all!
Artists: Alexandra Ungureanu sang the national anthem live, unplugged; guest DJs
kept the atmosphere running hot in between fights
Location: National Skating Rink, Galati

10. LARGE Scale EventsGALATIBOXINGGALA

11. LARGE Scale Events
AFI Palace Cotroceni - Anniversary event 1 year-
AFIPALACECOTROCENIMEGAFUN
Participants:
a record of over 130.000 people were exposed
Facts:
Special artistic moments– a unique program for children, modern dance, aerial silk
and aerial hoop, a Fire Show and „Les Grandes Artistes” parade
Artists: Holograf concert and an after-party with the ProFm team
Two cakes weighing more than 100 kg each were served to all guests!

12. LARGE Scale EventsAFIPALACECOTROCENIMEGAFUN

13. LARGE Scale Events
Life Care Gala Themes
“Dream, Dare, Win!” & “The Rhapsody of Colours”
THELIFECAREGALA2009&2010
Participants:
over 1200 personsfor each such event
Facts:
28 suppliers, 42 technicians, 23 people in the implementation team
Events that lasted over 10 hours and involved more that 84 event points
Special moments: laser shows, an aerial silk performance, a special dance moment
held by a team from the TV Show “Dansez pentru tine”, 3D projections on the walls
and ceiling of the Bucharest National Theatre and presentation movies
Special guest: international speaker - Paul Martinelli & Virgil Iantu
Artists: Holograf (’09) & Stefan Banica Jr. (’10)
Location: The National Theatre of Bucharest (’09) & the Atheneum (’10)

14. LARGE Scale EventsTHELIFECAREGALA2009

15. LARGE Scale EventsTHELIFECAREGALA2010

16. LARGE Scale Events
Plaza Romania - Visit Santa’s home
WINTERHOLIDAYSATPLAZAROMANIA
Participants:
200 children/day for 24 days
Facts:
Elements of attraction: sliding tube, amusement park, electric train, Santa Claus
13 concerts – 5 bands
An atmosphere that brought closer Santa’s homeland and underlined the Christmas
spirit – joy, happiness, good-mood, generosity and childhood

17. LARGE Scale EventsWINTERHOLIDAYSATPLAZAROMANIA

18. CORPORATE
EVENTS & PARTIES

19. CORPORATE Events & Parties
Google Engage is a series of events hosted by Google and aimed at
advertising & media agencies
Google Engage events take place regularly: in 2012 we had 10 of these
events and a crowd of 100 to 250 guests everytime
Engaging some of the top locations in Bucharest & the country such as
Novotel, The Ark, Radisson Hotel, Grand Hotel Italia (CJ) and so on
Here’s what Google is saying about our collaboration:
We are very pleased with the collaboration that we have with Godmother – they
are a young, dynamic team, that fits very well the Google Romania fresh spirit. We
hope for a long-term partnership in organizing events that support the online world
and that bring to the user the Google magic.
GOOGLEENGAGE
Rares Rusu, Marketing Manager Google Romania

20. CORPORATE Events & PartiesGOOGLEENGAGE

21. CORPORATE Events & PartiesGOOGLESTARTMOBILE
Google Start Mobile, October 2012
Participants:
30 people, CEO’s of local advertising agencies
Facts:
Special welcoming – human statues & theatre characters
International Speakers
Location: Le Theatre

22. CORPORATE Events & PartiesGOOGLESTARTMOBILE

23. CORPORATE Events & PartiesGOOGLECHRISTMASPARTY
Google Romania Christmas Party 2011 & 2012
Participants:
200 people – Romanian advertising & online agencies’ representatives, financial
& banks’ representatives, special VIP guests
Facts:
Themed events that made the party a blast for everyone present
We had great custom-made invitations for X-Mas 2012: the entire Google Team
dressed up and styled to look like real rock‘n’roll stars!
Special photo session for the invitation layout (‘12)
Artists: Ozana Barabancea (’11); Jukebox band & Johannes the Magician (‘12)
Location: Radisson (‘11) & Hard Rock Cafe (‘12)
Rares Rusu, Marketing Manager Google Romania
The Christmas Party was a very important event for us, highly complex and the
Godmother team did an excellent job! Thank you!

24. CORPORATE Events & PartiesGOOGLECHRISTMASPARTY2011

25. CORPORATE Events & PartiesGOOGLECHRISTMASPARTY2012
The invitation’s key visual, shot by the talented Cosmin Gogu
Google’s Party in 2012

26. CORPORATE Events & PartiesGOOGLECHRISTMASPARTY2012

27. CORPORATE Events & PartiesTHEBESTJOBSGALA
Best Jobs - Friends’ Night
Participants:
150 people
Facts:
Giant personalized puzzle
Pantomime moment offered by the theatre company Passepartout - Dan Puric
Special designed trophies
Artists: special concert held by JukeBox band
Location: Fratelli Lounge

28. CORPORATE Events & PartiesTHEBESTJOBSGALA

29. CORPORATE Events & PartiesAGRICOVERFARMERS’CLUB2012&2013
Agricover Farmers’ Club - launching event
& Second Edition
Participants:
Over 300 participants for each event
Facts:
35 suppliers, 10 dedicated event managers
Special moments – magic shows, Casino Party, concerts, Romanian popular music
band, cancan and belly dancers, paintball, ATV, SPA
Special host: Paula Chirila
Artists: Clejanii, Lavinia (‘11) & Loredana Groza (‘12)
Location: 5 star hotels in Poiana Brasov & Sinaia

30. CORPORATE Events & PartiesAGRICOVERFARMERS’CLUB2012

31. CORPORATE Events & PartiesAGRICOVERFARMERS’CLUB2013

32. CORPORATE Events & PartiesEVENTBDT
BDT - Football from another perspective
Participants:
350 people
Facts:
Elements of attraction: fireworks, VIPs from the football society
Special set up - technical board used for explanations of diagrams similar to the ones
used for great catches
Special guests: Helmut Duckadam, Andrei Vochin
Location: BDT Showroom

33. CORPORATE Events & PartiesEVENTBDT

34. PRESSCONFERENCES

35. PRESS Conferences
GR.ALEXANDRESCUHOSPITALCONFERENCE
Launching of the project
March 2012
“Perfectionare in terapia medico-chirurgicala de urgenta a
arsurilor pentru copii de varsta mica
(0-4 ani) la nivel multiregional”,
Participants:
40 journalists
Facts:
Location: Novotel Hotel
Godmother was responsible for the logistics – set-up, production of press kits,
catering, sound and system) & PR
Over 50 press articles

36. PRESS Conferences
GR.ALEXANDRESCUHOSPITALCONFERENCE

37. PRESS ConferencesQUIESSERPHARMA
Launching of “ochi-sanatosi.ro” website, May 2012
Participants:
40 journalists
Facts:
Godmother was responsible for the logistics – set-up, press kits, catering, sound and
system) & PR
Over 70 press articles
Over 5000 unique visitors on site (June 2012)
Location: Le Theatre

38. PRESS ConferencesQUIESSERPHARMA

39. CUSTOMER
EXPERIENCE EVENTS

40. CUSTOMER EXPERIENCE EventsPROFICARAVAN
Profi Romania - Country wide caravan-
People exposed to our campaign:
Over 50.000 people
Facts:
3 months of activation
Events in 6 cities in Romania aimed at inter-school competitions and awards
totalling over 3000 computers and 250 video-projectors
Almost 1,5 million tickets were entered in the competition
The Community Support award was given to this campaign during the Romanian
CSR Awards for improving the lives of Romanian children and facilitating access to
information and education

41. PROFICARAVAN CUSTOMER EXPERIENCE Events

42. CUSTOMER EXPERIENCE EventsREHAUCARAVAN
Rehau Romania
People exposed to our campaign:
Over 50.000 people
Facts:
Special designed truck that carried the neccessary equipment and the tests to show
its capabilities
Special setting – catering free drinks and food for the visitors
Integrated communication campaign for the caravan (PR, online and offline activities)
Over 120 people registered in Rehau database
One month of activation
Location: the parking lot of Baneasa Shopping City

43. CUSTOMER EXPERIENCE EventsREHAUCARAVAN

44. CUSTOMER EXPERIENCE EventsGARRONEIN-STORECAMPAIGN
Garrone Romania – In Store Campaign
People exposed to our campaign:
Over 700 people
Facts:
2 weekends of activation
Over 250 Garrone products sold
Over 250 prizes given
Location: Auchan Militari & Auchan Titan

45. CUSTOMER EXPERIENCE EventsGARRONEIN-STORECAMPAIGN

46. THANK
YOU!
www.godmother.ro
hello@godmother.ro