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Agency BTL Credentials         2012
About Godmother Godmother is a flexible agency, that aims towards long-term efficiency of the services it offers. We del...
Our partners
Below The Line- events, galas, product releases -
Google Engage The first event organized by Google Romania Participants: 250 persons – Romanian advertising agencies’ rep...
Google engage
Google Christmas Party Google Romania Christmas Party 2011 Participants: 200 persons – Romanian advertising & online age...
Garrone In Store Campaign Garrone Romania – In Store Campaign Persons exposed to campaign: Over 700 persons Facts:    ...
Agricover Farmers’ Club Agricover Farmers’ Club - launching event Participants: Over 300 participants Facts:    35 sup...
AutoMat activations New station opening in Baia Mare & Alba Iulia (December 2011) Facts:    Leafleting in the commercia...
AutoMat activation New station opening in Resita (January 2012) Facts:    Leafleting in the commercial center gallery  ...
Creative materials
Afi Palace Cotroceni                                                    Mega Fun Afi Palace Cotroceni - Anniversary event...
A&D Pharma Flash Mob A&D Pharma – Refflor Flash Mob Facts:    20 minutes of personalized show – music & dance    19 ar...
The Best Jobs Gala Best Jobs - Friends’ Night Participants: 150 persons. Facts:    Giant personalized puzzle    Speci...
The Rehau Caravan Rehau - The Rehau Caravan Total number of persons registered in the Rehau database: over 120. Total n...
The Life Care Gala 2010 Life Care Gala - The Rhapsody of Colours Participants: over 1200 persons Facts:    28 supplier...
The Life Care Gala 2009 Life Care Gala: Dream, Dare, Win! Participants: over 800 persons Facts:    137 flower arrangem...
Midocar Vitan Opening Midocar Vitan - Detective Story Participants: 500 persons Facts:    Parking lot set up like the ...
Winter Holidays                                                     at Plaza Romania Plaza Romania - Visit Santa’s home ...
Event BDT BDT - Football from another perspective Participants: 350 persons Facts:    Elements of attraction: firework...
The 2009 Midocar Caravan Midocar: The MIDOCARavan presents the New Polo Participants: 300 persons. Facts:    Dedicated...
Midocar refreshes you Midocar - Midocar for any state of mind, even when you are dying of thirst. Participants: 250 pers...
Thank you!www.godmother.rohello@godmother.ro
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
Updatecredentialsgodmotherbtleng1 120207073349-phpapp01
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  1. 1. Agency BTL Credentials 2012
  2. 2. About Godmother Godmother is a flexible agency, that aims towards long-term efficiency of the services it offers. We deliver completely any ATL or BTL project, without any complications. We are trustworthy, we keep our promises and we care about our image. We do our job seriously and immediately! For us, the clients are partners, and this thing can be proved by the long-term partnerships that we build.
  3. 3. Our partners
  4. 4. Below The Line- events, galas, product releases -
  5. 5. Google Engage The first event organized by Google Romania Participants: 250 persons – Romanian advertising agencies’ representatives Facts:  Location: The Ark  10 suppliers  Dedicated event team “We are very pleased with the collaboration that we have with Godmother – they are a young, dynamic team, that fits very well the Google Romania fresh spirit. We hope for a long-term partnership in organizing events that support the online world and that bring to the user the Google magic” says Rares Rusu, Marketing Manager Google Romania.
  6. 6. Google engage
  7. 7. Google Christmas Party Google Romania Christmas Party 2011 Participants: 200 persons – Romanian advertising & online agencies’ representatives, financial & banks’ representatives, special VIP guests Facts:  Location: Radisson Blu  Host of the event: Andi Moisescu  Special moments offered by Horatiu Malaele and Ozana Barabancea Band  7 suppliers  Dedicated event team “The Christmas Party was a very important event for us, highly complex and the Godmother team did an excellent job! Thank you!” says Rares Rusu, Marketing Manager Google Romania.
  8. 8. Garrone In Store Campaign Garrone Romania – In Store Campaign Persons exposed to campaign: Over 700 persons Facts:  2 weekends of activation  Over 250 Garrone products sold  Over 250 prizes given  Location: Auchan Militari & Auchan Titan
  9. 9. Agricover Farmers’ Club Agricover Farmers’ Club - launching event Participants: Over 300 participants Facts:  35 suppliers, 10 dedicated event managers  special moments – magic shows, Casino Party, concert by Lavinia, Romanian popular music band, can can and belly dancers, paintball, ATV, SPA  Special host: Paula Chirila  5 star hotel in Poiana Brasov
  10. 10. AutoMat activations New station opening in Baia Mare & Alba Iulia (December 2011) Facts:  Leafleting in the commercial center gallery  Leafleting in intersections, taxi/ bus stations  Drop mailing in parking places  Leafleting in the new AutoMat fuel station (guide training ‘how to use the new automatic station’ provided by our promoters) The message was: ‘Come and discover the new automatic station’ TOV: call to action Results:  Alba Iulia: over 9000 flyers were offered to the commercial center gallery visitors; over 1100 persons were guided by a trainer in station; over 7000 flyers were offered to the drivers in intersections; 7800 flyers were distributed in parking places (drop mail activation)
  11. 11. AutoMat activation New station opening in Resita (January 2012) Facts:  Leafleting in the commercial center gallery  Leafleting in the new AutoMat fuel station (guide training ‘how to use the new automatic station’ provided by our promoters)  Call to action radio campaign (insert in news radio show Radio Banat FM) The new opening was launched through an incentive activation. The first 10 clients per day who came in our station and refuel their car with minimum 50 lei receive a present – a fuel card with 30 lei, the rest of them receive a trinket. ‘Results:  Alba Iulia: over 11000 flyers were offered to the commercial center gallery visitors; over 1500 persons were guided by a trainer in station; people appreciated the presents, especially the fuel cards
  12. 12. Creative materials
  13. 13. Afi Palace Cotroceni Mega Fun Afi Palace Cotroceni - Anniversary event – 1 year Participants: we established a record of over 130.000 persons. Facts:  special artistic moments were held – a special program for children, modern dance, aerial silk and aerial hoop, a Fire Show and a parade „Les Grandes Artistes”.  Holograf concert and an after-party with the ProFm team.  2 cakes weighting more than 100 kg each
  14. 14. A&D Pharma Flash Mob A&D Pharma – Refflor Flash Mob Facts:  20 minutes of personalized show – music & dance  19 artists  Location : Afi Cotroceni Mall  http://www.youtube.com/watch?v=k2wzk_rFcZ8&feature=player_embedded  Views on Youtube: 35496
  15. 15. The Best Jobs Gala Best Jobs - Friends’ Night Participants: 150 persons. Facts:  Giant personalized puzzle  Special concert held by JukeBox band  Pantomime moment offered by the theatre company Passepartout - Dan Puric  Special designed trophies  Location: Fratelli Lounge
  16. 16. The Rehau Caravan Rehau - The Rehau Caravan Total number of persons registered in the Rehau database: over 120. Total number of persons exposed to the event: over 400 Facts:  special setting – catering with free drinks and food for the visitors  Special designed truck  Location: the parking lot of Baneasa Shopping City  Integrated communication campaign for the caravan (PR, online and offline activities)
  17. 17. The Life Care Gala 2010 Life Care Gala - The Rhapsody of Colours Participants: over 1200 persons Facts:  28 suppliers, 42 technicians, 23 people in the implementation team  Special moments: laser shows, an aerial silk performance, a special dance moment held by a team from the TV Show “I Dance for you”, 3D projections on the walls and ceiling of the Bucharest National Theatre and presentation movies.  Special guest: international speaker - Paul Martinelli.  Concert held by Stefan Banica Jr.  Location: The National Theatre of Bucharest
  18. 18. The Life Care Gala 2009 Life Care Gala: Dream, Dare, Win! Participants: over 800 persons Facts:  137 flower arrangements  181 nominal diplomas and 12 toffees  an implementation team of 32 persons and 18 different suppliers  10 hours of event with 84 points of program.  For all these special persons, Godmother brought presentation movies, artistic moments – dance, theatre and a concert.  Location: The Romanian Athenaeum
  19. 19. Midocar Vitan Opening Midocar Vitan - Detective Story Participants: 500 persons Facts:  Parking lot set up like the street of an American district form the 50’s with old VW cars.  Elements of attraction: sicaf- sand, pantomime, cartoonist,  Horia Brenciu concert.
  20. 20. Winter Holidays at Plaza Romania Plaza Romania - Visit Santa’s home Participants: 200 children/day x 24 days Facts:  Elements of attraction: sliding tube, amusement park, electric train, live Santa  13 concerts – 5 bands.  An atmosphere that brought closer Santa’s homeland and underlined the Christmas spirit – joy, happiness, good-mood, generosity and childhood.
  21. 21. Event BDT BDT - Football from another perspective Participants: 350 persons Facts:  Elements of attraction: fireworks, VIPs from the football society.  Special set up - technical board used for explanations of diagrams similar to the ones used by great caches.  Special guests: Helmut Duckadam, Andrei Vochin  Location: BDT Showroom
  22. 22. The 2009 Midocar Caravan Midocar: The MIDOCARavan presents the New Polo Participants: 300 persons. Facts:  Dedicated caravan in Bucharest for the introduction of the new Polo  300 prizes won  Locations: high class cafés in Bucharest (Dorobanti & Primaverii)
  23. 23. Midocar refreshes you Midocar - Midocar for any state of mind, even when you are dying of thirst. Participants: 250 persons/day. Facts:  “Midocar Refresh Points” – special set up spots on the highway (A2) during summer  Hostesses dressed in bathing suites offered water and gifts to the ones who stopped at the Midocar “pit stop”.  The set up was composed from beach chairs and umbrellas, decorated cars according to the theme.
  24. 24. Thank you!www.godmother.rohello@godmother.ro

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