SlideShare a Scribd company logo

10 Trends from SXSW

Top 10 trends from SXSW 2015

1 of 24
10 TRENDS
SXSW
IN 2015
THE COLLECTIVE / HAVAS MEDIA +
CAKE / HAVAS WORLDWIDE
SXSW 10 TRENDS IN 2015
There was a time when SXSW set the agenda, but now it seems to reflect it.
!
Once a focal point of the digital design industry, the event has grown in size and ambition
to become a forum for a wide variety of contemporary issues, seemingly random in nature
and curated around no clear principles.
!
Havas has summarized some of the common key themes on display at SXSW, which were
reflected more generally as societal trends.
INTRODUCTION
1 SXSW 10 TRENDS IN 2015
THE COLLECTIVE / HAVAS MEDIA +
CAKE / HAVAS WORLDWIDE
THE ME’CONOMY
THE COLLECTIVE / HAVAS MEDIA +
CAKE
SXSW 10 TRENDS IN 2015
PLACE PHOTO HERE
4
Have we reached peak narcissism?
!
Let’s be honest. The rise of the visual web from
Instagram to Vine and the obsession with up votes and
shares has led to people not just living life, but
broadcasting it.
!
No longer is it enough to do something; now unless we
snapped it, uploaded it, shared it and commented on it,
it’s like it never happened. I tweet, therefore I am.
!
From gif-taking photo booths, to portraits in
cappuccinos, to endless selfie sticks and step & repeats,
SXSW was a festival for all things me. Now our curated
social feeds reflect our personal brands more than our
handbags ever could.
!
The star of the show, of course being Meerkat, our
chance to broadcast live to the world what we’re doing,
regardless of whether anyone cares.
THE COLLECTIVE / HAVAS MEDIA +
CAKE / HAVAS WORLDWIDE
Meerkat, a breakthrough app at SXSW that promotes personal life broadcasting.
1 THE
ME’CONOMY
2 SXSW 10 TRENDS IN 2015
ADVENTURE CAPITALISM
THE COLLECTIVE / HAVAS MEDIA +
CAKE / HAVAS WORLDWIDE
THE COLLECTIVE / HAVAS MEDIA +
CAKE
SXSW 10 TRENDS IN 2015
PLACE PHOTO HERE
6
2ADVENTURE 
CAPITALISM
This year, SXSW doubled the size of its startup village— and
to be fair it wasn’t small before.
!
We’re in a golden age for entrepreneurs; the ample funding
from VC’s, endless and encouraging coverage of unicorn
startups, funding sites like Kickstarter and Indiegogo, a
whole ecosystem of support from incubators to
accelerators, and most of all, the lowest company start up
costs the world has ever known.
!
In these heady, euphoric times, it seems launching a startup
is the new year out. Millennials are leaving formal education
to fail fast and learn from their mistakes.
!
Brands look to become increasingly involved. From
McDonald’s replication of Dragon’s Den, and MasterCard’s
Priceless Elevator Pitch - ample money and support were on
display.
THE COLLECTIVE / HAVAS MEDIA +
CAKE / HAVAS WORLDWIDE
Mastercard gives $15,000 to startup winners after successful 60 second pitches.

Recommended

SXSW 2015: 10 Trends from Havas Village
SXSW 2015: 10 Trends from Havas VillageSXSW 2015: 10 Trends from Havas Village
SXSW 2015: 10 Trends from Havas VillageHavas Media
 
My deck from Guardian Changing Media Summit - London March 16th 2017
My deck from Guardian Changing Media Summit - London March 16th 2017My deck from Guardian Changing Media Summit - London March 16th 2017
My deck from Guardian Changing Media Summit - London March 16th 2017Tom Goodwin
 
PLATOON_MAGAZINE_FINAL
PLATOON_MAGAZINE_FINALPLATOON_MAGAZINE_FINAL
PLATOON_MAGAZINE_FINALMarcello Dato
 
Top 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs InstituteTop 10 Global Future Trends 2016 - Entrepreneurs Institute
Top 10 Global Future Trends 2016 - Entrepreneurs InstituteRoger Hamilton
 
SXSW2016 - A Year Without Tech
SXSW2016 - A Year Without TechSXSW2016 - A Year Without Tech
SXSW2016 - A Year Without TechIsobarUS
 
SXSW: The Talks, Tech and Trends
SXSW: The Talks, Tech and TrendsSXSW: The Talks, Tech and Trends
SXSW: The Talks, Tech and TrendsIsobarUS
 
Digital Communication Post Covid
Digital Communication Post CovidDigital Communication Post Covid
Digital Communication Post CovidBart De Waele
 
Mind Blowing Lessons from the Cannes Lions 2012
Mind Blowing Lessons from the Cannes Lions 2012Mind Blowing Lessons from the Cannes Lions 2012
Mind Blowing Lessons from the Cannes Lions 2012Karim Syed
 

More Related Content

What's hot

Razorfish Global Tech Summit 2015 - Ray Velez, Welcome
Razorfish Global Tech Summit 2015 - Ray Velez, WelcomeRazorfish Global Tech Summit 2015 - Ray Velez, Welcome
Razorfish Global Tech Summit 2015 - Ray Velez, WelcomeRazorfish
 
Cannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trendsCannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trendsMEC UK
 
The Five Horsemen of Digital Disruption
The Five Horsemen of Digital DisruptionThe Five Horsemen of Digital Disruption
The Five Horsemen of Digital DisruptionPrecog Digital
 
Brand communication during covid - SLOVAKIA
Brand communication during covid - SLOVAKIABrand communication during covid - SLOVAKIA
Brand communication during covid - SLOVAKIADaniel Zaicek
 
Cannes Lions 2015 Trends
Cannes Lions 2015 TrendsCannes Lions 2015 Trends
Cannes Lions 2015 TrendsKaren Saba
 
trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014
trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014
trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014TrendWatching
 
Digital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 ReviewDigital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 ReviewJeremy Masselis
 
Trends to Watch in 2018
Trends to Watch in 2018Trends to Watch in 2018
Trends to Watch in 2018Avantgarde
 
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchThe Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchIsobarUS
 
Aegis Reinvention Team: Year One Review
Aegis Reinvention Team: Year One ReviewAegis Reinvention Team: Year One Review
Aegis Reinvention Team: Year One ReviewJason Newport
 
I’ve Got No Screens: Internet’s Screenless Future | SXSW 2018
I’ve Got No Screens: Internet’s Screenless Future | SXSW 2018I’ve Got No Screens: Internet’s Screenless Future | SXSW 2018
I’ve Got No Screens: Internet’s Screenless Future | SXSW 2018Christopher Ferrel
 
Being a Digital Leader... for College Students and Everyone
Being a Digital Leader... for College Students and EveryoneBeing a Digital Leader... for College Students and Everyone
Being a Digital Leader... for College Students and EveryonePaul Brown
 
IPG Media Labs Digital Trends Report: The Year of Serendipity
IPG Media Labs Digital Trends Report: The Year of SerendipityIPG Media Labs Digital Trends Report: The Year of Serendipity
IPG Media Labs Digital Trends Report: The Year of SerendipityBrian Wong
 
Youth Trends & Insights
Youth Trends & InsightsYouth Trends & Insights
Youth Trends & InsightsJason Newport
 
7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball 7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball Young & Rubicam
 
SxSW Interactive 2016: In Quotes
SxSW Interactive 2016: In Quotes SxSW Interactive 2016: In Quotes
SxSW Interactive 2016: In Quotes Iris
 
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8Canvas8
 

What's hot (20)

Razorfish Global Tech Summit 2015 - Ray Velez, Welcome
Razorfish Global Tech Summit 2015 - Ray Velez, WelcomeRazorfish Global Tech Summit 2015 - Ray Velez, Welcome
Razorfish Global Tech Summit 2015 - Ray Velez, Welcome
 
Cannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trendsCannes Lions 2015: The truly useful trends
Cannes Lions 2015: The truly useful trends
 
The Five Horsemen of Digital Disruption
The Five Horsemen of Digital DisruptionThe Five Horsemen of Digital Disruption
The Five Horsemen of Digital Disruption
 
Brand communication during covid - SLOVAKIA
Brand communication during covid - SLOVAKIABrand communication during covid - SLOVAKIA
Brand communication during covid - SLOVAKIA
 
Isobar trends report_2019
Isobar trends report_2019Isobar trends report_2019
Isobar trends report_2019
 
Cannes Lions 2015 Trends
Cannes Lions 2015 TrendsCannes Lions 2015 Trends
Cannes Lions 2015 Trends
 
trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014
trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014
trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014
 
Digital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 ReviewDigital Culture For The Win - Cannes Lions 2016 Review
Digital Culture For The Win - Cannes Lions 2016 Review
 
Trends to Watch in 2018
Trends to Watch in 2018Trends to Watch in 2018
Trends to Watch in 2018
 
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience ResearchThe Market Research Event (TMRE) 2016 ChapStick User Experience Research
The Market Research Event (TMRE) 2016 ChapStick User Experience Research
 
Aegis Reinvention Team: Year One Review
Aegis Reinvention Team: Year One ReviewAegis Reinvention Team: Year One Review
Aegis Reinvention Team: Year One Review
 
Future 100 2018
Future 100 2018Future 100 2018
Future 100 2018
 
I’ve Got No Screens: Internet’s Screenless Future | SXSW 2018
I’ve Got No Screens: Internet’s Screenless Future | SXSW 2018I’ve Got No Screens: Internet’s Screenless Future | SXSW 2018
I’ve Got No Screens: Internet’s Screenless Future | SXSW 2018
 
Being a Digital Leader... for College Students and Everyone
Being a Digital Leader... for College Students and EveryoneBeing a Digital Leader... for College Students and Everyone
Being a Digital Leader... for College Students and Everyone
 
IPG Media Labs Digital Trends Report: The Year of Serendipity
IPG Media Labs Digital Trends Report: The Year of SerendipityIPG Media Labs Digital Trends Report: The Year of Serendipity
IPG Media Labs Digital Trends Report: The Year of Serendipity
 
Youth Trends & Insights
Youth Trends & InsightsYouth Trends & Insights
Youth Trends & Insights
 
7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball 7 Predictions for 2017 from a Cloudy Crystal Ball
7 Predictions for 2017 from a Cloudy Crystal Ball
 
SxSW Interactive 2016: In Quotes
SxSW Interactive 2016: In Quotes SxSW Interactive 2016: In Quotes
SxSW Interactive 2016: In Quotes
 
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
Consumer Trends in 2017: 36 Expert Perspectives - Canvas8
 
SXSW 2015
SXSW 2015SXSW 2015
SXSW 2015
 

Similar to 10 Trends from SXSW

SXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - HavasSXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - HavasHavas
 
SXSW: 10 Trends in 2015
SXSW: 10 Trends in 2015SXSW: 10 Trends in 2015
SXSW: 10 Trends in 2015Havas Media
 
SXSW 2014: 10 Trends from Cake Group & Havas Media
SXSW 2014: 10 Trends from Cake Group & Havas MediaSXSW 2014: 10 Trends from Cake Group & Havas Media
SXSW 2014: 10 Trends from Cake Group & Havas MediaCake
 
12 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 201612 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 2016Young & Rubicam
 
Havas Sports and Entertainment 2016
Havas Sports and Entertainment 2016Havas Sports and Entertainment 2016
Havas Sports and Entertainment 2016Jez Jowett
 
Havas Sports & Entertainment 2016 Marketing Trends
Havas Sports & Entertainment 2016 Marketing TrendsHavas Sports & Entertainment 2016 Marketing Trends
Havas Sports & Entertainment 2016 Marketing TrendsHavas Sports & Entertainment
 
The 2014 Trends Sh*t List
The 2014 Trends Sh*t ListThe 2014 Trends Sh*t List
The 2014 Trends Sh*t List22squared
 
Social Media & Digital Marketing: A Reflection
Social Media & Digital Marketing: A ReflectionSocial Media & Digital Marketing: A Reflection
Social Media & Digital Marketing: A ReflectionNew Mediators
 
Fjord Trends 2017
Fjord Trends 2017 Fjord Trends 2017
Fjord Trends 2017 Fjord
 
Years Best Non Traditional Advertising for 2013 from Contagious Magazine
Years Best Non Traditional Advertising for 2013 from Contagious MagazineYears Best Non Traditional Advertising for 2013 from Contagious Magazine
Years Best Non Traditional Advertising for 2013 from Contagious MagazineBrian Doyle
 
Most contagious 2013
Most contagious 2013Most contagious 2013
Most contagious 2013Contagious
 
Mc13 report interactive
Mc13 report interactiveMc13 report interactive
Mc13 report interactiveGeoffrey Dorne
 
Most Contagious Ideas of the Year 2013
Most Contagious Ideas of the Year 2013Most Contagious Ideas of the Year 2013
Most Contagious Ideas of the Year 2013Irina Hayward
 
Dylan Sellberg - Filling the Funnel With Social Media
Dylan Sellberg - Filling the Funnel With Social Media Dylan Sellberg - Filling the Funnel With Social Media
Dylan Sellberg - Filling the Funnel With Social Media multifamily-social-media
 
Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015Young & Rubicam
 
2014 Trends Digest Deck for Digital Leaders
2014 Trends Digest Deck for Digital Leaders2014 Trends Digest Deck for Digital Leaders
2014 Trends Digest Deck for Digital LeadersIan Crocombe
 

Similar to 10 Trends from SXSW (20)

SXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - HavasSXSW: 10 Trends in 2015 - Havas
SXSW: 10 Trends in 2015 - Havas
 
SXSW: 10 Trends in 2015
SXSW: 10 Trends in 2015SXSW: 10 Trends in 2015
SXSW: 10 Trends in 2015
 
SXSW 2014: 10 Trends from Cake Group & Havas Media
SXSW 2014: 10 Trends from Cake Group & Havas MediaSXSW 2014: 10 Trends from Cake Group & Havas Media
SXSW 2014: 10 Trends from Cake Group & Havas Media
 
12 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 201612 Snapshots from SXSWi 2016
12 Snapshots from SXSWi 2016
 
Havas Sports and Entertainment 2016
Havas Sports and Entertainment 2016Havas Sports and Entertainment 2016
Havas Sports and Entertainment 2016
 
Havas Sports & Entertainment 2016 Marketing Trends
Havas Sports & Entertainment 2016 Marketing TrendsHavas Sports & Entertainment 2016 Marketing Trends
Havas Sports & Entertainment 2016 Marketing Trends
 
The 2014 Trends Sh*t List
The 2014 Trends Sh*t ListThe 2014 Trends Sh*t List
The 2014 Trends Sh*t List
 
Social Media & Digital Marketing: A Reflection
Social Media & Digital Marketing: A ReflectionSocial Media & Digital Marketing: A Reflection
Social Media & Digital Marketing: A Reflection
 
Mindshare's Global POVs: 2015-2016
Mindshare's Global POVs: 2015-2016Mindshare's Global POVs: 2015-2016
Mindshare's Global POVs: 2015-2016
 
Fjord trends 2017
Fjord trends 2017Fjord trends 2017
Fjord trends 2017
 
Fjord Trends 2017
Fjord Trends 2017Fjord Trends 2017
Fjord Trends 2017
 
Fjord Trends 2017
Fjord Trends 2017 Fjord Trends 2017
Fjord Trends 2017
 
Contagious x
Contagious xContagious x
Contagious x
 
Years Best Non Traditional Advertising for 2013 from Contagious Magazine
Years Best Non Traditional Advertising for 2013 from Contagious MagazineYears Best Non Traditional Advertising for 2013 from Contagious Magazine
Years Best Non Traditional Advertising for 2013 from Contagious Magazine
 
Most contagious 2013
Most contagious 2013Most contagious 2013
Most contagious 2013
 
Mc13 report interactive
Mc13 report interactiveMc13 report interactive
Mc13 report interactive
 
Most Contagious Ideas of the Year 2013
Most Contagious Ideas of the Year 2013Most Contagious Ideas of the Year 2013
Most Contagious Ideas of the Year 2013
 
Dylan Sellberg - Filling the Funnel With Social Media
Dylan Sellberg - Filling the Funnel With Social Media Dylan Sellberg - Filling the Funnel With Social Media
Dylan Sellberg - Filling the Funnel With Social Media
 
Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015Y&R: 10 Snapshots from SXSWi 2015
Y&R: 10 Snapshots from SXSWi 2015
 
2014 Trends Digest Deck for Digital Leaders
2014 Trends Digest Deck for Digital Leaders2014 Trends Digest Deck for Digital Leaders
2014 Trends Digest Deck for Digital Leaders
 

Recently uploaded

Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion conceptsparamanjegatheeswari
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024medraradigitals
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Typesparamanjegatheeswari
 
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxSEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxPeter Macinkovic
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressKushimattress
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfSocial Samosa
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business GrowthJomer Gregorio
 
Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdriannaBednarz
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024medraradigitals
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsSaurav Srivastava
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyAggregage
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumersNiveditha Achandira
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffeeakshayytanwar123
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)AdriannaBednarz
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExSocial Samosa
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine OptimisationAdriannaBednarz
 

Recently uploaded (17)

Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of January 2024-EOLiSurvey (EN).pdf
 
Advertising and Sales Promotion concepts
Advertising and Sales Promotion  conceptsAdvertising and Sales Promotion  concepts
Advertising and Sales Promotion concepts
 
UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024UAE Latest digital marketing insights of 2024
UAE Latest digital marketing insights of 2024
 
Advertising concepts , Importance and its Types
Advertising concepts , Importance and its TypesAdvertising concepts , Importance and its Types
Advertising concepts , Importance and its Types
 
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptxSEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
SEO Levers - Small Tweaks That Lead To Big Ranking Wins Across Any Industry.pptx
 
Mattress Topper King Size | Kushimattress
Mattress Topper King Size | KushimattressMattress Topper King Size | Kushimattress
Mattress Topper King Size | Kushimattress
 
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdfRedseer_Ear-It-All_Report Design 2_16022024_final.pdf
Redseer_Ear-It-All_Report Design 2_16022024_final.pdf
 
2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth2024 Insights: Role of Social Media Marketing in Business Growth
2024 Insights: Role of Social Media Marketing in Business Growth
 
Advanced Web Analytics Certification Training
Advanced Web Analytics Certification TrainingAdvanced Web Analytics Certification Training
Advanced Web Analytics Certification Training
 
KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024KSA Latest digital marketing insights of 2024
KSA Latest digital marketing insights of 2024
 
ChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated PromptsChatGPT : How to use ChatGPT and Get updated Prompts
ChatGPT : How to use ChatGPT and Get updated Prompts
 
The Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing StrategyThe Resurgence of Direct Mail as a Growth Marketing Strategy
The Resurgence of Direct Mail as a Growth Marketing Strategy
 
Market segmentation: Segments of a market refer to distinct groups of consumers
Market segmentation:  Segments of a market refer to distinct groups of consumersMarket segmentation:  Segments of a market refer to distinct groups of consumers
Market segmentation: Segments of a market refer to distinct groups of consumers
 
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa CoffeePorter's Five Forces Analysis: Starbucks vs. Costa Coffee
Porter's Five Forces Analysis: Starbucks vs. Costa Coffee
 
Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)Advanced Pay Per Click (PPC)
Advanced Pay Per Click (PPC)
 
Advertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdExAdvertising in Music Genre 2023 - TAM AdEx
Advertising in Music Genre 2023 - TAM AdEx
 
Advanced Search Engine Optimisation
Advanced Search Engine OptimisationAdvanced Search Engine Optimisation
Advanced Search Engine Optimisation
 

10 Trends from SXSW

  • 2. THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE SXSW 10 TRENDS IN 2015 There was a time when SXSW set the agenda, but now it seems to reflect it. ! Once a focal point of the digital design industry, the event has grown in size and ambition to become a forum for a wide variety of contemporary issues, seemingly random in nature and curated around no clear principles. ! Havas has summarized some of the common key themes on display at SXSW, which were reflected more generally as societal trends. INTRODUCTION
  • 3. 1 SXSW 10 TRENDS IN 2015 THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE THE ME’CONOMY
  • 4. THE COLLECTIVE / HAVAS MEDIA + CAKE SXSW 10 TRENDS IN 2015 PLACE PHOTO HERE 4 Have we reached peak narcissism? ! Let’s be honest. The rise of the visual web from Instagram to Vine and the obsession with up votes and shares has led to people not just living life, but broadcasting it. ! No longer is it enough to do something; now unless we snapped it, uploaded it, shared it and commented on it, it’s like it never happened. I tweet, therefore I am. ! From gif-taking photo booths, to portraits in cappuccinos, to endless selfie sticks and step & repeats, SXSW was a festival for all things me. Now our curated social feeds reflect our personal brands more than our handbags ever could. ! The star of the show, of course being Meerkat, our chance to broadcast live to the world what we’re doing, regardless of whether anyone cares. THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE Meerkat, a breakthrough app at SXSW that promotes personal life broadcasting. 1 THE ME’CONOMY
  • 5. 2 SXSW 10 TRENDS IN 2015 ADVENTURE CAPITALISM THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE
  • 6. THE COLLECTIVE / HAVAS MEDIA + CAKE SXSW 10 TRENDS IN 2015 PLACE PHOTO HERE 6 2ADVENTURE CAPITALISM This year, SXSW doubled the size of its startup village— and to be fair it wasn’t small before. ! We’re in a golden age for entrepreneurs; the ample funding from VC’s, endless and encouraging coverage of unicorn startups, funding sites like Kickstarter and Indiegogo, a whole ecosystem of support from incubators to accelerators, and most of all, the lowest company start up costs the world has ever known. ! In these heady, euphoric times, it seems launching a startup is the new year out. Millennials are leaving formal education to fail fast and learn from their mistakes. ! Brands look to become increasingly involved. From McDonald’s replication of Dragon’s Den, and MasterCard’s Priceless Elevator Pitch - ample money and support were on display. THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE Mastercard gives $15,000 to startup winners after successful 60 second pitches.
  • 7. 3 SXSW 10 TRENDS IN 2015 HUMAN TECHNOLOGY THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE
  • 8. THE COLLECTIVE / HAVAS MEDIA + CAKE SXSW 10 TRENDS IN 2015 PLACE PHOTO HERE 3 ! Technology is enveloping us. ! For years we’ve had an uncomfortable relationship with technology. We’ve tried to keep it away from us, but now we’re pulling it closer. ! Our screens from the late 19th century to today have evolved from cinema, TV, desktop, laptop, mobile phones and now wearables. We’re getting closer, to ever smaller screens that are increasingly personal and intimate. We no longer own single devices, and soon we’ll host our own personal ecosystems of connecting devices. ! Our relationship with technology is changing, from tech we wear to more intimate data we share. From smartwatches to smart shoes, from Google Now to Microsoft’s Cortana, technology is engulfing us. ! The next step will be technology that uses anticipatory computing to make suggestions. Just imagine what this means for marketers. ! HUMAN TECHNOLOGY THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE Wearables are taking over our bodies & aiding our decisions. Welcome to an era of personal device systems.
  • 9. 4 SXSW 10 TRENDS IN 2015 YOUR MOBILE HOME THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE
  • 10. THE COLLECTIVE / HAVAS MEDIA + CAKE SXSW 10 TRENDS IN 2015 PLACE PHOTO HERE 10 4 Our phones have become our gateway to everything. ! Since 2003 it has been “the era of mobile,” but what took longer to arrive than expected has transformed our lives more than anyone predicted. ! Our phones are no longer just devices helping us to consume media or shop, they have become our primary interface with everything around us. ! From operating our smart homes and booking travel, to paying for merchandise and monitoring our health activity, a number of companies at SXSW have shown that our phone can be our personal hub. ! We may soon live in a world of personal device ecosystems, with fitbits, VR headsets, Myo armbands and smartwatches, but it seems our phones are destined to be the access point for everything around our bodies, in the world and on the internet. ! YOUR MOBILE HOME THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE Our phones become the key to access everything around us, in the internet & on our person.
  • 11. 5 SXSW 10 TRENDS IN 2015 DIGITAL REIMAGINATION THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE
  • 12. THE COLLECTIVE / HAVAS MEDIA + CAKE SXSW 10 TRENDS IN 2015 PLACE PHOTO HERE 12 5 Slowly it’s dawning on all companies that to be successful in the long term, they must embrace digital at the foundation, and stop making it a “thing.” ! It’s commonly believed that there are two types of companies; those that ignore technology, who bury their head’s in the sand and hope for the best, and those that welcome the new, who have adapted to the modern age, and have a head for digital, a great website and an app. ! A third type is developing; a digital-first company. These are companies rebuilt for the modern age, that see digital at the center of everything they do. ! With this mindset, fast food joints, such as McDonald’s, think about how they can act as charging stations and places to share digital images, gyms like Equinox transition from being places to workout to health management companies, car ownership turns into car access, Sonos transcends its origins from being a speaker maker, to become a gateway to music and more. ! ! DIGITAL REIMAGINATION THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE Lyft & McDonalds at SXSW, two big brands thinking with digital at the heart.
  • 13. 6 SXSW 10 TRENDS IN 2015 ARTIFICIAL INTELLIGENCE THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE
  • 14. THE COLLECTIVE / HAVAS MEDIA + CAKE SXSW 10 TRENDS IN 2015 PLACE PHOTO HERE 6 When big data meets with hyper-connectivity and incredibly powerful processing, we’re on the verge of something new and amazing: artificial intelligence. ! From Chef Watson at IBM’s cognitive cooking machine, to Bina48, Martine Rothblatt’s android-robot-wife, SXSW became a microcosm of what a future AI-fueled world would look like. We’ve been talking about robots taking over the world for years but this year the threat seemed real enough for protestors to march with painted signs and poorly worded chants. ARTIFICIAL INTELLIGENCE THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE IBM’s Chef Watson, don’t blame the chef or he’ll electrocute you.
  • 15. 7 SXSW 10 TRENDS IN 2015 CREATING THE HUMAN MACHINE THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE
  • 16. THE COLLECTIVE / HAVAS MEDIA + CAKE SXSW 10 TRENDS IN 2015 PLACE PHOTO HERE 7 Technology can make us healthier… and I don’t mean Shake Weights. ! From apps that track your sleep cycles to contact lenses that gauge your glucose levels, human beings are getting more data from their bodies than ever before. ! Traditionally, this robust, metrics-driven approach was reserved for machines on an assembly line, but modern technology allows us to gather information about ourselves down to the millisecond. And the more granular these data points become, the more sophisticated become the tools and processes we use to optimize ourselves. We are effectively becoming human machines. ! At this year's festival, “The Pursuit of Equinox”included classes of 40 people on spin bikes that each measured half a million data points, which were then displayed on a screen and made available via a mobile app. We also saw the growth of telehealth, communicating with healthcare providers through text messages, emails or video instead of seeing them in person, and the rise of predictive analytics, which uses data like blood pressure and skin temperature to predict health problems. CREATING THE HUMAN MACHINE THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE The “Pursuit of Equinox,” where fitness meets digital health
  • 17. 8 SXSW 10 TRENDS IN 2015 DEMOCRATIZATION OF CREATIVITY THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE
  • 18. THE COLLECTIVE / HAVAS MEDIA + CAKE SXSW 10 TRENDS IN 2015 PLACE PHOTO HERE 18 8 Thanks to better and more widely available tools, anyone can now be part the creative class. ! For the first time in history, the regulars can compete with creative professionals in a variety of ways. The new iPhone 6 ad campaign demonstrates how anyone with an idea can take world class pictures. 3D printing now turns our dreams into creations. From 3D scanners, to 3D pens, to pro-quality 4K video cameras and a plethora of cheap apps, it seems anyone can make anything. ! Distribution and funding are changing things too. YouTube can launch careers and make celebrities of music or makeup artists, while Kickstarter can propel any idea to business fame. We once relied on a range of professionals to decide what we could wear, buy, watch and listen to. Now we just use our own judgement. DEMOCRATIZATION OF CREATIVITY THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE 3D Printed Clothes, one of a variety of developing use cases on show at SXSW.
  • 19. 9 SXSW 10 TRENDS IN 2015 SIMPLICITY SEEKING THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE
  • 20. THE COLLECTIVE / HAVAS MEDIA + CAKE SXSW 10 TRENDS IN 2015 PLACE PHOTO HERE 20 9 What does mindfulness look like in the digital age? ! Many of the most successful talks at SXSW addressed humanity’s reaction to new technology and how the constant demands of the modern age are changing the way people behave. ! Some say the next generation should be called Generation Moth, as they’ll endlessly stare at the light on their screens. However, SXSW saw the development of apps and hardware to free us from our screens. ! Wearables’ best hope of a use case is turning media into glance- able screens, so people can live with less focus on the phone. Software developments in the notification layer, and smart invisible apps like Dark Sky and Foursquare’s Swarm, run in the background. ! We have apps like Pocket Points reward students for not checking their phones and in theory things around us are getting smarter to alleviate the cognitive burden of thinking. ! It’s time for us to take back control of our attention spans. SIMPLICITY SEEKING For every action there is a reaction, a drive to turn away from the fascination of digital screen.
  • 21. 10SXSW 10 TRENDS IN 2015 THE BIG FOUR THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE
  • 22. THE COLLECTIVE / HAVAS MEDIA + CAKE SXSW 10 TRENDS IN 2015 PLACE PHOTO HERE 22 10Four technologies could either change everything about the world or disappear with little effect. ! Trends decks have been dominated by drones, virtual reality, 3D printing and self-driving cars for some time. While progress is fast, it’s still not possible to gauge what will come of it. ! Will 3D printers undermine and disrupt the entire construction industry, global logistics systems and the very foundations of manufacturing? Or will they just sit in home depot looking out of place? ! Will drones change healthcare, emergency response, and delivery systems to allow underdeveloped nations to leapfrog with efficiency, or will they remain “man toys”? ! Will self-driving cars change everything about human settlement and revolutionize transportation, or fail due to incredible computing requirements? ! Will virtual reality create an alternative universe that parallels real life and literally turn life on its head? Or is “real” reality good enough? ! These are some of the most exciting questions in the world right now. THE BIG FOUR SXSW, another showcase of four technologies that could change everything or nothing.
  • 23. THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE SXSW 10 TRENDS IN 2015 Questions or Comments? Reach out to Greg James at greg.james@havasmedia.com
  • 24. THE COLLECTIVE / HAVAS MEDIA + CAKE / HAVAS WORLDWIDE SXSW 10 TRENDS IN 2015 THANK YOU