6. What I learnt from this was that opening sequences
normally begin with a calm mood and slowly building up
tension and fear. Also the way it is edited is also an
important part of the opening sequence, the editing format
is linear, telling a story, one step after the other. The sound
is also important as it affects the audience and can inflict
fear and create a lot of tension.
7. For my main project the target audience is
males and females between the age of 15-25.
I came to this conclusion as horror movies
normally have a pg rating 15, therefore I decided
to also have this rating as the content of my
opening sequence is suitable for 15 year olds. I
have also decided to have a 10 year age range as
I know people throughout this age range that
watch this genre and enjoy it, whereas I found
that people over 25 don’t watch this genre as
often.
8. Target Audience
Image of target audience
Here is an image of how I
imagine a typical members
of my target audience.
Their characteristics are: they
are both male and females,
aged between 15-25.
9. Here are 4 original photographs for the
storyboard……
10. I modified each photograph; here is the
original next to the final version:
Raw 1 Final 1
I have sharpened
the image so it is
clearer and I have
also darken the
image to in order
to make it more
scarier and dark to
create allow some
objects to be
darker so people
don’t pay too
much attention.
11. And the second one:
Raw 2 Final 2
I toned down the
temperature and
the saturation of
this image to give
the image a colder
feel as is shows a
corpse on the
floor. I have also
darkened the
image to make the
mood darker.
12. And the third one:
Final 3
Raw 3
In this image I simply darkened it, to give the
effect of a later time in the day, to create more
tension.
13. And the last one:
Raw 4 Final 4
I changed the darkness and contrast of this image as I
wanted to create the feel of a darker time of day.
14. What I learned from audience feedback
about my main task
From the audience feedback I got for my main task, I learnt that the
use of many different shots is very effective to convey the sense of
fear, also that the sound is also very important to create the desired
effect and feeling of the main task. I also learnt that acting skills are
also important as there is a scene in the opening sequence that
creates some laughter when it shouldn’t, and therefore may take away
the feeling of tension and fear, which is not what was intended.
15. Professional Model 1 for Ancillary 1
Model 1 What I have learned
I've noticed the poster is mainly
black and it doesn't contain
many colours, just white and
red, this makes it simple but still
effective.
The mask inflicts fear and end
on the mask is shaped as the
end of a blade, which links to
the film.
16. Professional Model 2 for Ancillary 1
Model 2 What I have learned
It has various shades of red and brown
and also has black. It has a sombre
feel, therefore fitting to the genre of
horror. The image itself is also quite
creepy and scary, the face of the
subject is also hidden with a hat.
I’ve noticed that it has a small phrase
which is there to give you insight on
what the genre of the film is.
17. This is my ancillary task 1
Poster
It appeals to my audience as I
have included the symbol of
PG 15, allowing people to
know that it is suitable for
people over the age of 15 to
watch, I have also included a
small phrase and the image
itself can be associated to the
genre of horror.
18. What I learned from audience
feedback about ancillary task 1
I received good feedback from my ancillary task 1, people mentioned that the
image I used was very effective and created a sense of fear and mystery. I
asked some people if they would watch the film if they saw my poster on
billboards and everyone said they would be interested to see the film, which
was a great response.
19. Professional Model 1 for Ancillary 2
Model 1
From this review from “Film Star” I have
seen that the layout is quite complex,
however there is not much text. There is a
little box with concise information and star
ratings given by newspapers or other
magazines.
The background of the review is basic, white
background with just a line on the top and
bottom of the page.
20. Professional Model 2 for Ancillary 2
Model 1
From this double page review it is
clear that there are many images
and very little text, which in my
opinion is the best approach as
some people just look at the
images and don’t read the text.
21. This is my ancillary project 2
For my review page I
have decided to carry on
the theme of only having
3 main colours.
I also don’t have much
text and also have a box
with concise information
about the film and I have
balanced out the
amount of text with 2
images.
22. This is how key concepts link main
task, ancillary tasks 1 and 2
Narrative:
Genre: In the main task and both my ancillaries, I have made sure to show generic
conventions of horror, for example in the main task we see the killer wearing a mask
and killing with a knife, I have linked this to ancillary task one by using the image of
the killer wearing the mask, I have also done this in my second ancillary.
Representation: In all my tasks I have not deviated from the same representation, i.e.
the killer is always wearing the same clothes and the victim is a female, following the
conventions of horror and the representation that women may be the weaker sex.
23. What I learned from audience
feedback about ancillary task 2?
According to the feedback that I got from my second
ancillary task, I made a few amendments to it, as I added
more text as people said that I didn’t have enough text.
They also mentioned that the layout looked like something
they'd see on a magazine, therefore I got some positive
feedback.
24. Changes made in the re-draft of
main task?
The changes I made to the main task were mainly to make
the opening sequence shorter as it ran over 5 minutes. I also
lowered the volume of some scenes as they were too loud
according to other scenes and also was too loud so the non-
diegetic sound couldn’t be heard.
25. Changes made in the re-draft of
ancillary task 1
The changes I made to my poster were minor but could be
crucial. I shrank the size of the text in the poster to make it
look more like a professional product. I also changed font of
the title of the film. I changed it to the same font of the title
from the main task (the opening sequence).
26. How my 3 products work together
to appeal to target audience
My 3 products work together to appeal to my target
audience as with all my products the target audience may
see all my products with a negotiated reading or hegemonic
reading, following the reception theory. They also appeal to
my target audience as I maintain generic characteristics of
horror in all my tasks, therefore not confusing the audience
as to what genre it is. The narrative structure of the main
task is quite straight forward, following Todorov’s
equilibrium theory.
