1. A2 Media Studies
•Advanced Portfolio
•Research & Planning
•Centre No: 1304
St. Francis Xavier College

2. •My name is: Karolina
Krzyzostaniak
•Candidate No: 30022877

3. •My main portfolio project is:
an opening sequence (short
film)
•With two ancillary projects:
1. film magazine review page
2. film poster

4. The genre of my main project is:
•Genre: Horror
•Title: Shriek
•Target audience: Young adults
+ older

5. So I have researched as follows:
Model 1 - Scream Model 2 – The Strangers

6. What I learned from this was what
conventions there are in horror films.
Design aspect 1 Design aspect 2
• From ‘Scream’, which is my • In ‘The Strangers’ the idea is
main case study for this a bit similar to scream –
project, I learned what kind masked killers – and I
of shots to use to grab the wanted to see how it may
be shown differently
audience’s attention, when thought keep the audience
to play what type of music equally intrigued. This
and generally tried to see movie has many good
what the audience may be moments which make the
looking for in a horror film. audience react – scream, or
jump.

7. For my main project…
•The target audience is teenagers (18-25)
with the secondary audience being 25+
•And here is how I arrived at this
conclusion: as I have asked around, more
teenagers like horror films. To adults,
they’re not as scary, as they have more
experience with them. Horror films have
more of an impact on teenagers.

8. Target Audience
Here is an image of how
I imagine a typical
member of my target
audience.
Their characteristics are:
• an average teenager
• likes horror movies
• scares easily

9. What I learned from audience
feedback about planning my main task
When telling people about my
main task, everybody seems to
agree that it’s a good idea, and
that they’re looking forward to
seeing how I interpret the movie
in my own way.

10. Here are 4 original photographs
for the storyboard:

11. I modified each photograph; here is
the original next to the final version:
Raw 1: Final 1:
Here is how I changed the photograph and why:
I made it darker, so it would add effect (scary film).

12. And the second one:
Raw 2: Final 2:
Here is how I changed the photograph and why:
I cropped the image, so the main focus of it were the feet.

13. And the third one:
Raw 3: Final 3:
I made this picture just a shade darker, to make It
more defined.

14. And the last one:
Raw 4: Final 4:
Here is how I changed the photograph and why:
I have cropped it, because in the original my finger could be
seen, and also to make it more mysterious.

15. What I learned from audience
feedback about my main task:
What I learned is that people seem to
think my idea for the project is good,
though I should focus on making sure
it’s not too much like the original.

16. Professional Model 1 for
Ancillary 1
Model 1
What I have learned:
Magazine film reviews
can be detailed,
without giving out the
actual plot of the film.
Shows audience
different sides of the
film so they know
what to expect.

17. Professional Model 2 for
Ancillary 1
Model 2
What I have learned:
Looking at this, I mainly
focused on the layout
and additional features
of the review that keep
it interesting (the
pictures and speech
bubbles to show
quotes).

18. This is my ancillary task 1
This is how it appeals
to target audience:
This film review
appeals to the
audience because of
its simplicity yet
detailed information.
It looks fun and easy
to read.

19. What I learned from audience
feedback about ancillary task 1
What I learned from audience feedback
for this task was that it seemed really
good and quite professional.

20. Professional Model 1 for
Ancillary 2
Model 1 What I have learned:
What I have learned from this
poster is that it doesn’t have
to be complicated to be
effective and that usually it is
the opposite way round, just
like this poster presents. It is
only one simple image, yet it
creates a huge impact on the
audience.

21. Professional Model 2 for
Ancillary 2
Model 2 What I have learned:
What I learned from this
particular poster is how to
arrange my image, the title
and the small print at the
bottom of the page for it to
look professional, yet at
the same time to not let it
over take the image and for
it to still have an effect.

22. This is my ancillary project 2
This is how it appeals to
target audience:
The poster looks very
professional and quite
scary, giving the feel of
what genre it is. It’s very
simple so the audience
doesn’t need to read
into it to understand
what the movie will be
about.

23. What I learned from audience
feedback about ancillary task 2
From the audience feedback from this task
I learned that most people loved it, saying
it looked really professional and that
they’d probably go see the film if it was
real.

24. Changes made in the re-draft of
main task
For the main task, I didn’t do too much as I
wasn’t the editor. I always included my
opinion on what I thought would work best,
and we didn’t really do any re-drafts s
everything went pretty smoothly the first
time.

25. Changes made in the re-draft of
ancillary task 1
When I was first doing my ancillary task 1,
I thought that the review page had to be
just one page, so when I found out it’s
supposed to be two, I added a picture
with a quote for the second page.

26. Changes made in the re-draft of
ancillary task 2
For the ancillary task two, I was pretty happy
with my original design, so the only thing I
had to change with it was the size of the
font at the bottom and adding the age
restriction sticker to it.

27. How my 3 products work together
to appeal to target audience
•Target audience: The products appeal to the target audience as
they’re not too complicated without too much text, which is what
this particular target audience prefers
•Generic characteristics: I follow the same generic characteristics
of horror in all my tasks, keeping to dark colours and colour
schemes, keeping it simple and mysterious at the same time.
•Narrative structure: The narrative structure is linear in the movie
and doesn’t give anything away in the poster as it’s just a picture
of the killer, as well as in the poster, not much is given away apart
from a few short descriptions of a few scenes.
•Representational issues: My products mainly give
representations of a female who is weak (the first person to die in
the movie) and a male killer, which is quite stereotypics.

28. Links back to evaluation and blog
http://karolinak3384.blogspot.co.uk/