Roblox is the #1 online gaming site for kids aged 10-14. Over 75% of its users are boys who spend an average of 14 hours per month playing user-created games. The site has over 1 billion page views per month and allows kids to build and play in a 3D world using virtual blocks and programming. Roblox takes safety seriously and employs moderators to monitor chat and suspend accounts as needed. The site also offers advertising opportunities for brands.

1. The online virtual world and building game for kids
Think Create Play
Confidential
This document is strictly confidential and cannot be copied or distributed to any parties other than the
intended recipients without the expressed permission of ROBLOX Corporation.
© ROBLOX 2011

2. ROBLOX is the #1 entertainment site for Kids
(comScore Sept 2011)
1. ROBLOX
2. Nickelodeon
3. Poptropica.com
4. PBSkids.org
5. Disney

3. Highly Targeted Audience
• 75% are Boys
10-14 years old
• comScore Indices
• Kids 6-14: 374
• Boys 6-14: 563
• Girls 6-14: 179 Age of Boy Players
• Countries
• 70% USA
• 9% UK
• 8% Canada
Sources: ROBLOX User Survey, August 2011;
comScore, July 2011; Google Analytics

4. Phenomenal Engagement
• Active Users average 14 hours per month on
ROBLOX
– 85% have more than 10 friends on ROBLOX
– 10 visits/visitor, 58% more than average kids site
What are they doing?
– Playing Games
– Building Games
– Socializing in Groups
– Exchanging Messages
– Making Friends
– Participating on Forums
– Buying/Selling Virtual Goods
– Trading Virtual Currency
Sources: ROBLOX User Survey, August 2011;
comScore, July 2011; Roblox internal

5. Massive Scale
• Over 1 billion page views per
month
• 7.2 million Monthly Unique
Visitors
• 2.0 million Monthly Active
Users
Source: Google Analytics/Roblox Internal , Aug 2011

6. ROBLOX is a gaming company,
but we don’t make games…
On ROBLOX, the players make the games!
• Each player gets an avatar and a place to build in 3D with infinite blocks and
scripting capabilities
• 3D creations are uploaded and played by others (like videos on YouTube)
• Personalized avatars with accessories, like fedoras, helmets and knight’s swords
This place was made by a kid! This place was made by a kid!

7. and Safety
ROBLOX takes the safety of children on the Internet very seriously. As
part of our commitment to protecting children, we have taken the
following precautions:
• ROBLOX is TRUSTe Certified
• ROBLOX is COPPA compliant
• ROBLOX employs a team of
moderators who patrol the site 24-7,
suspending accounts as needed
• ROBLOX offers parental chat controls
• The ROBLOX website has an entire
section of its website devoted to
Internet safety resources.

8. Products
ROBLOX offers a variety of ways for advertisers to reach
our audience including:
• Traditional Display Advertising
• Pre-Roll Video Advertisements
• Homepage Skins
• Custom Branded Zones
• Sponsored Building Contests
• In-game Scavenger Hunts
• Market Surveys
• Sponsored Gifts
• Editorial Promotion

9. Contact ∙∙∙∙∙∙∙∙∙∙∙∙
Email: sales@roblox.com Phone: (888) 858-BLOX x2 Web: www.roblox.com