Mobile Fundraising

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Presentation on Mobile Fundraising at Social Media for Social Good in Glasgow

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Mobile Fundraising

  1. 1. MOBILE WORKSHOP Robert McAllen Senior Product Manager, Online and Shared Services 1
  2. 2. In 3 yearsMobile will be the #1 method of accessing the internet Source: Connecting Online Advocacy and Fundraising, Blackbaud http://www.blackbaud.com/onlineadvocacy 2
  3. 3. MOBILE DEVICES@robmcallen 3
  4. 4. AGENDA1. Mobile Web Pages2. Single Text giving3. Regular text giving4. Events giving5. Gala Dinners6. Mobile Apps 4
  5. 5. MOBILE WEBSITES 5
  6. 6. THE STATE OF THE MOBILE WEB • There are over 10,000 different web browsers • Within the mobile space alone: - Mobile Safari 2 - Mobile Safari 3 - Windows Mobile 6 - Mobile Safari 4 - Windows Mobile 7 - Android 1 - Opera Mini 4 - Android 2 - Opera Mini 5 - Android 3 - Nokia S60 4 - Blackberry 4 - Nokia S60 5 - Blackberry 5 - Kindle Web - Blackberry 6 - WebOS 1 - WebOS 2 - WebOS 3@robmcallen 6
  7. 7. THE STATE OF THE MOBILE WEB • Mobile page-view growth since July 2010: 88.7 % - We are bad at planning for this kind of growth Source: Opera – State of the Mobile Web (July 2011) - http://www.opera.com/smw/2011/07/@robmcallen 7
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  9. 9. TWO APPROACHES FOR MOBILE• Separate website • Mobile-optimized site - m.mysite.org - Use existing content - Subset of content - Use existing site• Pros structure - Easy to build • Pros• Cons - Once set up, it just works - Consistent links - Inconsistent links - Mobile website are good - Constantly have to think websites about it • Cons - Harder to set up 9
  10. 10. HOW? 10
  11. 11. M A R K U P P E R S P E C T I V E - L AY O U T <div> logo logo </div> <div> nav nav </div> <div> primary content Primary content </div> <div> secondary content Secondary content </div> <div> footer footer </div> <div> quick links Quick Links (SEO) </div> 11
  12. 12. D E S K T O P PA G E• CSS applied logo to structure layout divs Secondar nav Primary content y content footer Quick links 12
  13. 13. M O B I L E PA G E• CSS Change to Logo rearrange content Nav Primary content Secondary content footer Quick links 13
  14. 14. M O B I L E PA G E• CSS Change to Logo alt. lo-res logo rearrange content Nav alt. mobile nav• Serve up some alternative content• Remove a content pane Primary content Secondary content footer Quick links 14
  15. 15. THIS IS THE SAME PAGE 15
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  17. 17. SINGLE/TEXT GIVING Raised £15.1m in text donations DEC EAST AFRICA APPEAL $43Million during Haiti crisis RAISED £1,500,000 70% signed up for Gift Aid@robmcallen 17
  18. 18. CHARITY AND MOBILE 1) Charity revenues dropping 2) Aging donor profile – access to new supporters@robmcallen 18
  19. 19. WHO CAN GIVE?These are UK figures but Haiti/Red cross campaign bears these out for the US market. @robmcallen 19
  20. 20. HOW MUCH? Numbers are slightly higher for the US market - $10 average@robmcallen 20
  21. 21. HOW DOES THIS WORK? SHORT CODE : 70003 KEYWORD : ORANG1@robmcallen 21
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  23. 23. WHY SOCIAL? How many more will convert via simple, instant donations?@robmcallen 23
  24. 24. REGULAR GIVING • Direct Debit income is levelling or dropping. • Effectiveness of Chuggers is on the wain. • Negative publicity. • Make it easier…make it self service? • Now able to give up to £10 per month on a self service basis. • Move off the street and onto Facebook/Twitter?@robmcallen 24
  25. 25. REGULAR GIVING How does it work? The donor is given some options - End - Skip The power is in the hands of the donors but in a positive way.@robmcallen 25
  26. 26. EVENTS GIVING@robmcallen 26
  27. 27. GALA DINNERS/TICKETED EVENTS@robmcallen 27
  28. 28. BLACKBAUD MOBILE •First ever campaign. •672 gifts in first 20 mins of going live. •880 gifts in first event. •30% Gift Aid sign up. •Purpose – Donor info gathering •Took minimum gifts (£1.50) - £1320 “It’s important, when choosing a new system, that it not only allows us to raise funds from new avenues but that it is easy for non-technical staff to use,” Mark Palfrey, Database Operations Manager.@robmcallen 28
  29. 29. MOBILE APPS Snooze@robmcallen 29
  30. 30. MOBILE APPS Give.mobi Rapidata@robmcallen 30
  31. 31. MOBILE APPS@robmcallen 31
  32. 32. MOBILE APPS@robmcallen 32
  33. 33. QUESTIONS? Robert McAllen Blackbaud @robmcallen Robert.mcallen@blackbaud.co.uk@robmcallen 33

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