The new sandbox isn’t physical. It’s virtual, and it’s an enormous playground of creativity. Minecraft and Little Big Planet have no real physical counterpart… but ROBLOX is a construction toy brought to live in the digital world.
The limits of physical building toys don’t exist in ROBLOX: if you can imagine it, you can build it.
This is what the adults say…
But our users say it even better.
Mobile: http://www.gamersnexus.net/news-industry/610-pc-games-revenue-outmatch-all-consoles-combinedPC & Console: http://www.gamersnexus.net/news-industry/610-pc-games-revenue-outmatch-all-consoles-combinedOnline: http://www.marketingcharts.com/interactive/online-games-to-generate-one-third-of-game-revenue-by-2011-1736/strategy-analytics-online-games-global-revenue-forecastjpg/
A total of more than 10 million games available
ComScore, November Daily visitors: 1.3 millionTotal page views: 1.8 billion (also number 1 in games)Thanksgiving holiday traffic +60% over 2011Reached 100,000 simultaneous users; less than 2 weeks later 110,000 (this past weekend)
ROBLOX Players are not just your average players – we think they are some of the:Most CreativeMost InnovativeSmartestBest Future artists, programmers, accountants, business people, currency traders, …… in the world!One of TIME Magazines 50 Best Websites 2012
Another user quote.
Every toy supercategory except construction is flat or in declineMany of these – games/puzzles and action figures in particular – have been eaten or outpaced by digital and videogames
Action figures, games (board games), preschool – these have all found virtual counterparts. But the fastest-growing physical toy category – building – is new to digital -- and outpaced by its digital brethren in terms of growth.
And LEGO has a 75 year head start…By the way, we don’t believe in either/or: it’s not either physical or digital toys
Digital Kids Conference ’13 David Baszucki ROBLOX
There‟s no greaterpower in the world thanthe ability to create theworld yourself…
is whereImagination Creativity andExplorationcome to play
The biggest entertainment website for kids isn’t the Disney Channel or Nickelodeon. It’s ROBLOX.“With ROBLOX, kids are the “…a staggering array ofarchitects of their own content that would takegames and learn software years to explore fully.”coding abilities that canhelp them later in life.” “…Offers a chance to be unlimited with your creativity.”
ROBLOX is like the doorwaybetween the real world andyour imagination, simplyanything is possible. Justspotting things while walkingto school or going somewheremakes me think, „I wonder if Icould build that on ROBLOX.‟
We have a lot more games than…. 6.9M 120,000 18,000 ROBLOX AppStore Facebook
In 2012• The four top places drew 10+ million plays – The creators included teenagers from Illinois, Massachusetts, and Hong Kong• 149 places had at least 1 million plays• The top 1000 places all had at least 123,000 plays• There are nearly 10 million places on ROBLOX
ROBLOX is #1 in Kids for: Average Daily Visitors Total Visits Total Minutes Total Page Views ComScore
40 million play hours11 million unique visitors 1.8 billion page views …every month
Building is like a key put intothe lock that holds my ideas.
Since 2003… • Every toy supercategory except construction is flat or in decline SUPERCATEGORY 2011 2003 Action Figures, Accessories & Role Play $1.3 B $1.3 B Arts & Crafts $2.7 B $2.6 B Building Sets $1.6 B $0.6 B Dolls $2.7 B $2.9 B Games/Puzzles $2.1 B $2.9 B Infant/Preschool Toys $3.2 B $3.1 B Youth Electronics $525 MM $0.8 B Outdoor & Sports Toys $2.8 B $2.9 B Plush $1.3 B $1.7 B Vehicles $1.6 B $2.2 B All Other Toys $1.3 B $2.1 B TOTAL TRADITIONAL TOY INDUSTRY* $21.2 B $22.9 BCopyright 2012. The NPD Group, Inc. All rights Reserved.
What‟s so great about building?• Kids want to create worlds, not just pictures• Imagination will not be constrained• Digital building also taps into cooperative play, engineering, physics, and broad creativity in a way not possible with “real world” construction
Digital play is outpacing physical• Building toys +23%• ROBLOX +60%
Digital play is (broad) social play• Physical building is “micro-social”• Digital building is “macro-social”• Digital play moves expands the borders of imagination
Worldwide Playtime per Month (millions of hours) Only 10x to go… 400M 40M LEGO Bricks ROBLOX
… and we‟re getting there fast• “Convergence play” is growing fast -- online branded properties, mobile gaming, online/console videogames, and home entertainment subscription services• Almost 4X the traditional toy market @ $80 billion (2011)
We‟re creating the best virtual building toy…• Collaborative, multiplayer, multiplatform• Hybrid voxel/distributed physics game engine – what you build is what you get• ROBLOX.com is a social network and user asset marketplace• Fully moderated
…together.• We give our community the tools… they bring the inspiration and imagination. Together, we‟re building something incredible.