Pinterest marketing is using Pinterest as a tool to increase the awareness of your business. ... Pinterest drives organic traffic back to a website and helps increase the overall awareness of a brand or business.

1. Interest Marketing Strategy

2. What is Pinterest Used For?

3. Types of Pinterest Accounts
Pinterest has two options for accounts that
showcase your profile:
 Personal account
 Business account
 Both accounts on Pinterest are free for registration.

4. Difference Between Personal And Business Accounts
Personal Pinterest Account Bussiness Pinterest Account
 It is used for driving traffic to one’s blog or
website.
 It is used for sharing one’s own personal
content.
 It allows the user to enter limited
information.
 It comes with person-specific TOCs.
 It is used to avail business analytics
features of Pinterest.
 It is used for commercial purpose such as
advertising of brand, shop, place, etc.
 It allows users to input extra information
with website’s metadata.
 It comes with business-specific TOCs

6. 1. Pinterest Business Accounts & Profile Updates
 First things first, you want your
Pinterest account to look on-brand.
 And that means you have to start by
turning it into a Business Account.
 It’s free and easy to create or convert
from a personal account.

7. 2. Optimize Your Website
 Always make it very easy for your
website visitors to Pin from your
pages.
 You have several options here.
 Use Pinterest’s own Save Button or
customize your own share button.
 Depending on what your business
sells or publishes, you should
enable Rich Pins if possible.

8. 3. Be Active
 After optimizing your profile and website,
the last step is like every other platform out
there: be active
 Schedule some time to both source your
content and check on what’s being actively
Pinned from your website.
 When you’re Pinning, you can add some
descriptions into your Pin and any relevant
hashtags.

9. 4. Analyze Your Work
 Lastly, analyze all of your hard work.
Pinterest’s own native analytics give you
insights on your most popular pins.
 Their guide walks you through all of the
analytics available to you.
 If you recently optimized your website
for Pinterest, check out which pages are
most popular after a month.

10. 5. Spice Up Your Strategy
 Once you’ve gotten your rhythm down,
start expanding your strategy and
incorporating other ideas like contests.
 Boards like Serena and Lily’s colour
theory play around with visual effects.
 Take your Pinterest board into the wild
with Pincodes.