This is my project for school, on my personal brand and growth goals.

1. Why
Me?

2. Arena Page
I want to work within the marketing industry, working within the
social media aspect of this industry more specifically. Ideally I
would work on the east coast. Either in Atlanta, or New York City.

3. Identity Page
I am strange, I ask why
(sometimes way too much). I
am a person that thinks about
everything (also sometimes
way too much). I am curious
always exploring the why and
the thoughts behind the why.
This is all me, or rather the
parts of me. They are part of
my explorative, curious nature
that makes me unique.

4. Skills Page
One of the common skill is active listening. Active listens means
as it suggest actively listen to what is being said. This is
something I have always been good with. Active listening is not
just idly hearing someone. But rather listening and giving verbal
and non-verbal feedback.
The next common skill is social perceptiveness. Social
perceptiveness means being aware of a persons reactions and
why they act that way. This is another skill I have always had.
Being able to read a persons, environment, and reaction well.
Have this ability is useful when interacting with others. So that
you don’t end up saying the wrong thing to someone of
importance.
This is something I have
always been good with.
Active listening is not just
idly hearing someone. But
rather listening and giving
verbal and non-verbal
feedback.

5. Profession Page
I ask why.
what does this mean? I tend to ask why does this happen, or why did you do this.
Then I explore that why. I have always thought that why is my reason and exploring is
how I resolve that reason.
So this makes me
different. I am curious, and
unapologetically so. I ask
why and I figure out the
reason to the why. I
equally expect everyone in
my life to do, and expect
the same.

6. Credentials Page
One of the most important things that make you credible is expertise.
So basically knowing what you're talking about.
I think this is true. I have always been
worried about not knowing what I am
talking about so I try to only talk
about things I know.

7. Promise Page
I promise to my future employer that I will focus my career to creating
environments across social networking platforms. That engage and
encourage consumers resulting in conversions.
One of the common problems within the marketplace is creating
conversions from page visits.
I know the problems exists because I have
read many articles. Also I myself tend to see
ads or promotions on social media click on
the site and never buy anything. So I
understand the problem behind my argument.

8. Positioning Page
I feel as if I should be highly considered over my peers because I am
driven, I understand working under time restraints as well as high
stress conditions. I offer a creatively free and explorative mind open
to learn from others as well as teaching others.
I want to be known for my curious and creative nature. To be
understood for being someone who is willing to learn and grow.
When I compare myself to those
around I am see the areas I need
to grow. But I also see the ways I
can compete with them and best
them as well. I look and see a
military veteran that understand
discipline but I guy that comes
from an extremely creative
background will to explore the
world around him and take risk
many others might not.

9. Audience Page
Mainly the companies I want
to know me are the ones like
CNN, Vice Media, and Kith. For
CNN and Vice Media the people
and things that influence
them is viewership. Kith is
about shoppers and brand so
the people that buy and look
up to the brand are who
influence them.
The audience I am looking for can be found at these companies.
For the two media companies the interest they hold are creating
diverse and creative content that increases viewership as well
as tells the true stories of the day. while for kith the interest is
maintaining a loyal base of followers and consumers of the
brand.
The consumers of these companies tend to be more liberal and
for vice and kith are millennials. Which tend to be more free and
expressive. Which works well with my creative and explorative
nature.
So in the end my
audience is Both
the companies I
wish to work for
a n d t h e
consumers of
those companies
products.

10. Networking & Marketing Page
I hope to have an internship as well as work freelance a bit. By doing
this I hope that I create interesting and diverse content that shows
my expertise in fields relevant to them.
For my personal brand I will
post more to my social media
to show my followers and
prospective employers my
personal brand and working
knowledge of the social
networking sites. With the
intent to showcase my
explorative and creative
nature.
I plan to attend conventions
and lectures. I want to do this
to gain knowledge as well as
networking abilities with
different organizations and
people.

11. Competitors Page
Rochelle Hinds a recent
graduate of full sail is a
competition to me
graduating in 2019. Her
d e g r e e i s
communication and
media studies.
The people I am competing against have a wide range of abilities and backgrounds.
Some pretty similar to mine I suspect. Many of which may also have skill sets I am
not as go at or am developing. All of which is amazing and allows for great
discussion and collaboration. But I am determine and when I get determined about
something I tend to work at it till I have mastered everything I can.

12. Professional Development Page
I need to do a few things grow my skill set, so that I can further my career goals.
• First is to strengthen my adobe photoshop and illustrator skills.
• Second is to grow my SEO skills.
I plan to take more course in college as well as lynda.com. I also want to attend
lectures on both subjects and meet people that work within both these fields and
learn from them.
I feel as if these 2 components are essential to a healthy career path. Becoming
extremely knowledgeable in both fields will really set me apart from my
competition.
This will take a considerable amount of time and
will be ongoing. These skills will be something that
I will have to continually mentor and grow over
time.

13. Goals Page
My goals have never changed. I have always lived in a way that
would make me ant the other around me happy. I want to do
what I love and help to leave something behind that really helps
or changes the world.
When I think about my personal brand I think about me and how
others perceive me in the world. This to me is very important. I
want to grow my brand awareness to help further my career
goals. And provide a sleek and modern professional image as well.
I want to double my
LinkedIn connections by
next year. I want to fill
these connections with
many people from the
marketing world. I also
want to start posting
more of my personal
brand to my social media
sites like Instagram,

14. Reference Page
Orecchio, D. (2018, August 25). 5 Biggest Marketing Challenges and How to Solve Them. Retrieved
from https://www.business2community.com/marketing/5-biggest-marketing-challenges-and-
how-to-solve-them-02052571
Wit, Christopher. (2013, December 19). How to Establish Credibility in a Speech or Presentation.
Retrieved from http://christopherwitt.com/establish-credibility-speech/
Active listening. (n.d.). Retrieved from https://www.skillsyouneed.com/ips/active-listening.html
Three Major Perspectives in Sociology. (n.d.). Retrieved from https://www.cliffsnotes.com/study-
guides/sociology/the-sociological-perspective/three-major-perspectives-in-sociology
Vice Media. (n.d.). Retrieved from https://www.glassdoor.com/Overview/Working-at-Vice-Media-
EI_IE26906.11,21.htm
CNN. (n.d.) Retrieved from https://www.glassdoor.com/Overview/Working-at-CNN-
EI_IE13680.11,14.htm
Kith. (n.d.) Retrieved from https://www.glassdoor.com/Overview/Working-at-Kith-NY-
EI_IE2120398.11,18.htm
Advertising & Promotions Manager. (n.d.). Retrieved from https://www.onetonline.org/link/
summary/11-2011.00
Public Relations Specialist. (n.d.). Retrieved from https://www.onetonline.org/link/summary/
27-3031.00
Marketing Manager. (n.d.). Retrieved from https://www.onetonline.org/link/summary/11-2021.00
Images
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