Sell People

Editor's Notes

1. No, I have not just ended my presentation. I have questions for the audience.
2. Branded Community Vs. Branded Online Community
3. Instead of asking why you need to go all the trouble of building or joining branded online communities… Perhaps know how it can help your business grow and, at the same time, make an impact.
4. There are more benefits Benefits would depend on the goals of the brand Online communities are not only on social media platforms but can also be on website
5. 1. Faster Speed up the research cycle from 3-4 weeks to 1 week or less 2. Cheaper Tapping the right audience with less or no spending 3. Better Unique perspective, truly understand the needs and collaboration possibilities
6. Building a community around your brand involves a lot of efforts It’s not just all about providing valuable content Or being online just because everyone is Be strategic in building your community Identify your goals Put a solid purpose behind your efforts
7. Gain trust Establish brand as authority Be consistent in finding and offering solutions Can be a hub for information relevant to your products or services
8. Community members to brand advocates Possible business partnership opportunities Collaborate Vs. Compete
9. Culture of sharing Fish tank of Content ideas Product reviews Competitor analysis Product and services upgrade opportunities
10. there’s a lot of things to do What can I do right away?
11. What is value? --- Something important to someone for one reason or another. Types of value in social media === Video, Photo, A blog, Post, Checklist Focusing on customer vs. focusing on you Grow your community by focusing on your customers
12. Be clear of objectives and goals. You’re not only building a community to offer your services and products. But you are also building a community by identifying ad attracting the right kind of people. Numbers are not everything. It’s a process. Starting from scratch is good.
13. Content that don’t suck attracts. Have a content strategy. There’s no magic formula. It’s not about you. Content must reflect that you understand your customers. Balanced mix of self-promotion and value to customers.