STRATEGIC INITIATIVE PLAN PART i Michael j. Wallace Grand Canyon University mgt-660 10 October 2018 TYPE OF STRATEGIC PLAN SafeWays Dameer is a renowned taxi transport company. It intends to enter the next stage of market expansion in order; To upgrade taxi services and stay true its mission, vision, and core values. Marketing expansion requires strategic planning since It helps to set priorities right Bryson, (2018). SafeWays Dameer is a taxi transport company that has prospered over a short period despite having faced numerous challenges. The organization now enters the next stage of market expansion and it would no longer be business as usual. The market expansion is intended to upgrade services and help stay true to the organization’s vision, mission, and core values. Therefore, the following is a strategic plan the organization would use to set priorities, focus resources, and offer personalized taxi services through innovation. As affirmed by Bryson, (2018), marketing expansion requires strategic planning and a disciplined effort to make informed decisions and actions that guide the organization to provide best services that meet clients’ expectations. 2 VISION, MISSION & VALUES OF THE ORGANIZATION Market expansion forms SafeWays’ strategic initiative plan. Therefore, its vision, mission, and core values are as follows; Vision; to become the world’s best taxi operator of choice. Mission; to embrace change, new opportunities, and develop the best taxi services. Core Values; results oriented, committed, creative, integrity, and ethics. Vision and mission statements should align to the organization’s strategic plan. In order to actualize the market expansion as the strategic initiative SafeWays Dameer defines its vision, mission, and values as follows. Firstly, SafeWays Dameer’s vision is to become the world’s best taxi operator of choice. It is mission would be to embrace change, receptive to new opportunities and innovate the best taxi services. These vision and mission statements would be achieved by being results oriented, committed, creative, and embracing integrity and ethics as the organization’s core values. Therefore, SafeWays Dameer would understand its current status, what would be done, what to value and the target in offer taxi services. The vision, mission, and values communicate the reason the organization exists and how it plans to serve its stakeholders Rey, C., & Bastons, M. (2018). 3 HOW ORGANIZATION VALUES DRIVE THE CULTURE Great company culture begins with defining of core values. According to Webb, (2018), core values form important component in strategic planning. SafeWays Dameer’s values would drive its culture as follows; Shape desire to provide personalized customer services and, Define employees’ character. Such as result-oriented and show strong commitment to tasks. Looking at great company cultures in place today, they began with defining of core values. According to Webb, (2018), o.

1. STRATEGIC INITIATIVE PLAN
PART i
Michael j. Wallace
Grand Canyon University mgt-660
10 October 2018
TYPE OF STRATEGIC PLAN
SafeWays Dameer is a renowned taxi transport company.
It intends to enter the next stage of market expansion in order;
To upgrade taxi services and stay true its mission, vision,
and core values.
Marketing expansion requires strategic planning since
It helps to set priorities right Bryson, (2018).
SafeWays Dameer is a taxi transport company that has
prospered over a short period despite having faced numerous
challenges. The organization now enters the next stage of
market expansion and it would no longer be business as usual.
The market expansion is intended to upgrade services and help
stay true to the organization’s vision, mission, and core values.
Therefore, the following is a strategic plan the organization
would use to set priorities, focus resources, and offer
personalized taxi services through innovation. As affirmed by
Bryson, (2018), marketing expansion requires strategic planning
and a disciplined effort to make informed decisions and actions
that guide the organization to provide best services that meet

2. clients’ expectations.
2
VISION, MISSION & VALUES OF THE ORGANIZATION
Market expansion forms SafeWays’ strategic initiative plan.
Therefore, its vision, mission, and core values are as follows;
Vision; to become the world’s best taxi operator of choice.
Mission; to embrace change, new opportunities, and develop the
best taxi services.
Core Values; results oriented, committed, creative, integrity,
and ethics.
Vision and mission statements should align to the
organization’s strategic plan. In order to actualize the market
expansion as the strategic initiative SafeWays Dameer defines
its vision, mission, and values as follows. Firstly, SafeWays
Dameer’s vision is to become the world’s best taxi operator of
choice. It is mission would be to embrace change, receptive to
new opportunities and innovate the best taxi services. These
vision and mission statements would be achieved by being
results oriented, committed, creative, and embracing integrity
and ethics as the organization’s core values. Therefore,
SafeWays Dameer would understand its current status, what
would be done, what to value and the target in offer taxi
services. The vision, mission, and values communicate the
reason the organization exists and how it plans to serve its
stakeholders Rey, C., & Bastons, M. (2018).
3
HOW ORGANIZATION VALUES DRIVE THE CULTURE
Great company culture begins with defining of core values.
According to Webb, (2018), core values form important
component in strategic planning.
SafeWays Dameer’s values would drive its culture as follows;
Shape desire to provide personalized customer services and,

3. Define employees’ character. Such as result-oriented and show
strong commitment to tasks.
Looking at great company cultures in place today, they began
with defining of core values. According to Webb, (2018),
organization’s core values are important component in strategic
planning. SafeWays Dameer’s values as stated above would
drive its culture as follows. Firstly, its commitment, integrity,
and ethics would shape SafeWays Dameer’s desire to provide
personalized customer taxi services. Next, they would help to
define employees’ character where each one of them is result-
oriented. In addition, showing a strong commitment would help
the organization to provide outstanding taxi services as part of
its culture. This way, the organization would be well placed to
anticipate clients’ needs and thus upgrade constantly to meet
those needs.
4
THE CULTURE I INTEND TO BUILD
Significant improvements require strong cultural foundation.
Thus SafeWays Dameer would build culture where there is;
Acceptance, diversity, creativity, and respect for everyone.
Embracing diversity ensures a long-term commitment to quality
service Webb, (2018).
This would assist to develop innovative taxi services.
Setting the right priorities and having a strong cultural
foundation would help SafeWays to realize significant
improvements. Also, it would help it deliver secure, affordable,
and comfortable taxi services that could place it above its
rivals. Therefore, I intend to build a culture of acceptance,
diversity, creativity, and respect for everyone. For instance,
employees’ diversity would be embraced, combine new ideas to
develop innovative ways to provide secure, affordable, and

4. comfortable taxi services. In line with Webb, (2018), diversity
and respect for everyone would ensure a long-term commitment
of all stakeholders to high-quality services that meet clients’
expectations.
5
ORGANIZATION’S COMPETITIVE
ADVANTAGE
Lastly, SafeWays Dameer would focus on high value,
Affordable and efficient taxi services.
Thus it would develop a strong commitment to excellent service
as the organization’s competitive advantage.
It is dependent on factors like customer service, commitment,
integrity, and ethics Bryson, (2018).
Lastly, SafeWays Dameer would want to focus on tasks and
conditions that enable it to provide taxi services of high value,
affordable and in an efficient fashion. As asserted by Bryson,
(2018), such conditions permit an organization to command a
wide market base by reaching out to many clients compared to
its market competitors. Therefore, in order to compete
effectively in the transport industry with market rivals the
organization would commit to service excellence to create brand
loyalty. It would be dependent on a variety of factors including
customer service, commitment, integrity, and ethics.
6
REFERENCES
Bryson, J. M. (2018). Strategic planning for public and
nonprofit organizations: A guide to strengthening and sustaining
organizational achievement. John Wiley & Sons.
Papke-Shields, K. E., & Boyer-Wright, K. M. (2017). Strategic
planning characteristics applied to project management.
International Journal of Project Management, 35(2), 169-179.
Rey, C., & Bastons, M. (2018). Three dimensions of effective

5. mission implementation. Long Range Planning, 51(4), 580-585.
Webb, C. E. (2018). Culture, Leadership, and Organizational
Learning in California Community Colleges: Exploring the
Potential for Second Order Change.
Strategic Plan
Strategic Plan Assignment
The ability to think strategically and make choices based on
solid analysis and evaluation, in order to capitalize on achieving
optimal results when applying limited resources of the firm, are
at the core of this strategic initiative plan. Strategic initiatives
act as the vehicle to accomplish strategic goals. Strategic
initiatives translate vision into reality. The strategic
management process enables organizations to achieve objectives
through three stages: strategy formulation, strategy
implementation, and strategy evaluation.
For this assignment, create a market entry plan
(entrepreneurial), a market expansion plan for an existing
organization, or a mergers and acquisitions plan that seeks to
increase your organization’s competitive advantage. Your
strategic plan should aim to innovate. Throughout the
development of your strategic plan consider your organization’s
responsibility in the greater social good from a Christian
perspective and how your plan address ethics, cooperate social
responsibly and sustainability. Globalization brings both
benefits and challenges in the business sphere. Be sure to
consider how globalization impacts your strategic plan and

6. address any international considerations if needed. Your
strategic plan will be completed throughout the course in Topic
1, Topic 3, Topic 4, Topic 5, Topic 6, Topic 7, and Topic 8. Be
sure to address instructor feedback when possible.
Part 1: Overview (Topic 1)
Imagine you need to present your initial pitch for your Strategic
Initiative Plan. Create a 5-8 slide PowerPoint presentation with
speaker notes that seeks to get permission from key
stakeholders.
In your presentation, address the following:
1. Identify the type (market entry, market expansion, merger,
and acquisition) of Strategic Plan that you will be creating.
2. Provide the vision, mission, and values of the organization.
3. How do organization values drive the culture?
4. What is the culture you intend to build, or exists, today?
5. What is your competitive advantage?
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and
documentation of sources should be presented using APA
formatting guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to Turnitin. Please
refer to the directions in the Student Success Center.
Part 2: External and Internal Assessment (Topic 3)
An environmental scan seeks to ensure your original pitch is
viable (Part 1: Overview). External and internal assessment
tools are utilized your to ensure strategic initiative is viable.
You may find after completing your environmental scan your
strategic initiative idea will change. The environmental scan
helps you develop Key Performance Indicators (KPIs), which
will help focus the application of limited resources to produce

7. above-average returns. During your scan, address the following:
Internal: Identify your strategic initiative using various internal
assessment tools to evaluate your organization’s strengths and
weaknesses in functional areas of business which include
· Management
· Marketing
· Finance
· Accounting
· Productions/operations
· Research and development
· Management information systems
External: Identify your strategic initiative using various
external assessment tools to evaluate outside trends and events
outside the control of the organization, and the industry.
Create a 5-10 slide PowerPoint presentation that shows the
results of your environmental scan. Include the following:
· Identify what you found in your environmental scan.
· What did you learn about the industry?
· What did you learn about your organization?
· Include the external and internal assessment tools you used at
the end of your presentation as an appendix.
· How did you apply the results of your internal and external
assessment tools in your decision making process.
· Describe what you learned during the process including key
issues that will be reviewed going forward.
· How does this challenge or support your original
vision/concept?
· What is emerging from your learning?
· Outline the preliminary strategic initiative plan.
· How have you considered the selected organizations culture
within the context of implementing your strategic initiative
plan?
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and
documentation of sources should be presented using APA

8. formatting guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to Turnitin. Please
refer to the directions in the Student Success Center.
Part 3: Organizational Chart and Operations Chart (Topic 4)
Organizational structure is a factor in implementing your plan.
Using a graphic organizer, create an organization chart. Be sure
the graphic organizer describes the relationships between
people.
Completing the “Operations Chart,” begins to provide a plan of
how strategic initiative is executed. Be sure the “Operations
Chart” is in the context of the Organization Chart.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
Part 4: Marketing (Topic 5)
Consider if your strategic plan is a market entry plan
(entrepreneurial), a market expansion plan for an existing
organization, or a mergers and acquisitions plan. Deciding who
the target market is and determining their demographics,
behaviors, motivation, needs, and goals is essential because the
target market drives the marketing plan. This is typically done
through studying research and data related to how potential
customers are willing to invest their time and energy.
Additionally, by deciding who potential customers are,
deciphering their needs, and likes and dislikes, learning about
their lifestyle, and observing how the target market behaves,
creating a brand that appeals to these customers is possible.
Create a 15-20 slide PowerPoint with speaker notes that
explains your marketing strategy. Refer to the Marketing
section of “Operations Chart” that was due in Topic 4. Based on
your research and experience, your ideas may have changed and
can be modified at any time during this plan.

9. Address the following:
1. What is your target market?
2. What is the size of your target market?
3. What resources do you believe would be required to
implement your plan?
4. How will you reach your plan?
5. How does your marketing strategy seek to achieve your
vision? How will you measure if the marketing strategy is
achieving your vision? What are the indicators to identify this?
6. What type of leadership and innovative qualities do you plan
to implement in order to execute your marketing strategy?
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and
documentation of sources should be presented using APA
formatting guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to Turnitin. Please
refer to the directions in the Student Success Center.
Part 5:Financials (Topic 6)
A projected financial statement analysis seeks to forecast the
impact of various implementation decisions. The pro forma
financial statement can be part of the risk analysis of strategic
plan. The goal of this assignment is to ensure your strategic
plan is viable financially. In other words, does it create value
for the firm?
Consider the cost structure and revenue streams for your
strategic initiative plan. Research and data collected so far and
will likely change once your product or service is
commercialized. Each statement should address financial
components of features, expenses, and sales of your product or
service. It is typical for net income to be negative at this point.
Do not assume that you have sales at this point unless you have

10. sold your product or service.
Research the following if your plan is entrepreneurial:
1. Balance sheet
1. Income statement
1. Statement of cash flow
1. Fixed and variable expenses
1. Startup expenses
1. Breakeven analysis
Research the following if your plan is a market expansion plan
for an existing organization, or a mergers and acquisitions plan:
1. Balance sheet
2. Income statement
3. Statement of cash flow
4. Fixed and variable expenses
5. A projected budget
6. Breakeven analysis
Complete the “Projected Financial Statement Analysis (Pro
Forma 3-Year Financial Plan)”including the “Questions” tab,
“12 Month P& L" tab, “Year 1” tab, "Year 2 P&L” tab, and
“Year 3 P&L” tab. The first year is monthly and the second and
third year are presented quarterly. Please note the questions in
the “Questions” tab may be answered at different points in
completing the Profit and Loss information.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
Part 6: Critical Milestones (Topic 7)
Gantt Chart
Refer to Gantt chart resources in the topic readings. Create a
Gantt chart that displays 36 months, using the Office Timeline
tool or any other tool to produce a Gantt chart. Be sure to
include rational 1-36 months
Create a Gantt chart that outlines multiple critical milestones.
Summary
In a 250-300 word summary, address the following:
· Include rationale for your Gantt chart.

11. · Identify one critical risk you could encounter that could
prevent you from meeting each of your goal/objectives.
· Develop a contingency plan for the identified risk. Explain
how this could maximize management efficiency and the
allocation of resources. What leadership qualities are essential
when dealing with the identified critical risk?
Provide three to five sources in your presentation.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to Turnitin. Please
refer to the directions in the Student Success Center.
Part 7: Executive Summary and Consolidated Presentation
(Topic 8)
Executive Summary
Write a 500-750 word executive summary that seeks to spark
interest in potential investors/stakeholders. The goal of the
executive summary is to create an opportunity for
investors/stakeholders to consider the full details of your
Strategic Plan and then decide to provide support.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and
documentation of sources should be presented using APA
formatting guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.
You are required to submit this assignment to Turnitin. Please
refer to the directions in the Student Success Center.
Consolidated Presentation
Create a consolidated Strategic Plan PowerPoint in 25-30 slides
with speaker notes that is directed towards interested
investors/stakeholders (3.4). Address Parts 1-7 and include
improvements from better understanding of the concepts,
strategies, and instructor feedback.

12. Address the following:
· The presentation seeks to explain how your competitive
advantage is achieved through your strategic initiative plan.
(1.1)
· Describe why your organization’s mission and vision seek to
promote the greater social good from a Christian perspective.
How does your organization or perhaps even your plan
accommodate an organization’s responsibilities to the greater
social good, from a Christian perspective? (4.1)
· Include how your plan address ethics, cooperate social
responsibility, and sustainability.
· Describe how your plan utilizes your leadership skills to
encourage innovation within your organization. (1.4)
· Include an explanation of the global and international
considerations in your strategic plan.
Provide three to five sources in your presentation.
While APA format is not required for the body of this
assignment, solid academic writing is expected, and
documentation of sources should be presented using APA
formatting guidelines, which can be found in the APA Style
Guide, located in the Student Success Center.
This assignment uses a rubric. Please review the rubric prior to
beginning the assignment to become familiar with the
expectations for successful completion.
You are required to submit this assignment to Turnitin. Please
refer to the directions in the Student Success Center.
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