11. Significant in-progress work targeting electrical utilities to secure rate-payer funding to allow the inclusion of radiant barrier OSB and foil into energy-saving incentive programs. Also influenced product preference through alignment with energy raters, trade groups, software developers, code officials, green building programs, energy consultancies and end-users.
14. Organized and executed five state-wide and regional marketing “blitzes” to support TechShield sales effort among distributors, retailers and developers. Reinforced product “Top of Mind” and led to an estimated 25% increase in aggregate business for 2006.
15. Successfully established Zinc Borate-enhanced OSB product lines in the state of Hawaii by attaining code approvals and/or establishing pull-through channels for SmartGuard OSB, HPBF, SmartSide Siding, SmartGuard TechShield and WeatherBest Decking. SmartGuard and TechShield sales up 131% for 2005.
16.
17. All specialty OSB products – SmartForm concrete form, SmartGuard Zinc Borated OSB and High Performance ZnB Sturd-I-Floor up at least 40% over 2002 plan.