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SEO vs. Branding : Is Your SEO Ruining Your Brand

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There is often a conflict between SEO professionals and branding team but these two teams can work together for better results. How to manage the SEO Vs. Branding conflict..
I used this for a speaking engagement at a SEO Meetup in Hyderabad.

Published in: Business, Technology

SEO vs. Branding : Is Your SEO Ruining Your Brand

  1. 1. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Is Your SEO Ruining Your Brand ?
  2. 2. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Let’s Be Honest ! If we (SEOs) had it our way…. (no Panda, no Penalties..a free world  )
  3. 3. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What SEOs Want • Domain name : keyword.com
  4. 4. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What SEOs Want • Page Title : “Main Keyword – Sub keyword- Main keyword repeated again”
  5. 5. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What SEOs Want • Page Description : “main keyword, sub keywords, some more of keywords with minimal mention about the company”
  6. 6. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What SEOs Want • Web Design : should be as light as possible, use only css.. “to hell with colors and high res images.. I don’t care much..”
  7. 7. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What SEOs Want In Page Content.. =============== <h1> Main Keyword</h1> Some keyword rich text, lots of keywords here. <h2> sub keywords</h2> Some more keyword rich text, whether or not it tells your users what the product or service is about. ===================== ( repeat the above from H2 as many times as you can with various keywords)
  8. 8. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What is a Brand • A brand is the idea or image of a specific product or service that consumers connect with, by identifying the name, logo, slogan, or design of the company who owns the idea or image.
  9. 9. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us
  10. 10. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us
  11. 11. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us
  12. 12. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What a Brand Manager Wants • Domain: CompanyName.com
  13. 13. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What a Brand Manager Wants • Page Title : Company Name – Brand Tagline
  14. 14. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What a Brand Manager Wants • Description Tag : Company name products/services, brand values nicely tied in along with brand tagline
  15. 15. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What a Brand Manager Wants • Web Design : beautiful design + high res photos + awesome videos
  16. 16. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us What a Brand Manager Wants • Page Content : brand voice, tone needs to be maintained. Keywords?? What keywords? Text ?? does anyone really read text ?
  17. 17. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Brand Building and SEO are not mutually exclusive. They both benefit when working together.
  18. 18. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us A SEO Should Understand Keyword ≠ Company Name Keyword ≠ Business/Revenue Branding is Necessary Branding can help SEO
  19. 19. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us A Brand Manager Should Accept • SEO is necessary • SEO can directly generate revenue • Certain Changes are Necessary for Effective SEO • SEO can help Brand Visibility
  20. 20. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Let’s Shake Hands
  21. 21. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Working Together • Page Title : “product/service name by company name”
  22. 22. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Working Together • Page Description : “best quality product/service name by company name offered at affordable cost/your location.”
  23. 23. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Working Together • Page Content : – Use a mix of text, images, videos – Optimize your videos and images to gain more traction in search – Work with your brand and content team to teach them how to include keywords in useful content
  24. 24. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Working Together • Link Building : – Be selective – you don’t want a link from a Viagra site (unless that’s your business!) – Don’t fret over anchor text – Google anyway has Penguin in place – “Company name” links are great – they help Google recognize you as a brand
  25. 25. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Benefits
  26. 26. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Brand Terms
  27. 27. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Brand Terms • Brand terms are easiest to optimize for • Branding exercise helps to increase the reach of your brand resulting in more Brand searches => More traffic
  28. 28. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Don’t we all LOVE this ?
  29. 29. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Don’t We Love This ?
  30. 30. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Personalized Search • The stronger your brand the more people interact with it.. – On social media ( Google Plus ;) ) – Subscribes to feeds – Likes, shares your content etc • Even when your site doesn’t rank purely on its SEO merit, personalization can help it show up for some competitive searches
  31. 31. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Blog : digitalsrc.com/blog Email : digitalsrc@gmail.com Twitter: @rishi3211us Facebook: facebook.com/seo.kolkata Experience: More than 11 years Employed With: PurpleTalk Inc. Title : VP Marketing
  32. 32. By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us Let’s Talk..

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