SEO vs. Branding : Is Your SEO Ruining Your Brand

By Saptarshi Roy Chaudhury | www.digitalSRC.com/blog @rishi3211us
Is Your SEO Ruining Your Brand ?

Let’s Be Honest !
If we (SEOs) had it our way….
(no Panda, no Penalties..a free world  )

What SEOs Want
• Domain name :
keyword.com

What SEOs Want
• Page Title :
“Main Keyword – Sub keyword- Main keyword
repeated again”

What SEOs Want
• Page Description :
“main keyword, sub keywords, some more of
keywords with minimal mention about the company”

What SEOs Want
• Web Design :
should be as light as possible, use only css..
“to hell with colors and high res images.. I don’t care
much..”

What SEOs Want
In Page Content..
===============
<h1> Main Keyword</h1>
Some keyword rich text, lots of keywords here.
<h2> sub keywords</h2>
Some more keyword rich text, whether or not it tells your users
what the product or service is about.
=====================
( repeat the above from H2 as many times as you can with
various keywords)

What is a Brand
• A brand is the idea or image of a specific
product or service that consumers connect
with, by identifying the name, logo, slogan, or
design of the company who owns the idea or
image.

What a Brand Manager Wants
• Domain:
CompanyName.com

• Page Title :
Company Name – Brand Tagline

• Description Tag :
Company name products/services,
brand values nicely tied in along with
brand tagline

• Web Design :
beautiful design + high res photos +
awesome videos

• Page Content :
brand voice, tone needs to be maintained.
Keywords?? What keywords?
Text ?? does anyone really read text ?

Brand Building and SEO are not
mutually exclusive. They both
benefit when working together.

A SEO Should Understand
Keyword ≠ Company Name
Keyword ≠ Business/Revenue
Branding is Necessary
Branding can help SEO

A Brand Manager Should Accept
• SEO is necessary
• SEO can directly generate revenue
• Certain Changes are Necessary for
Effective SEO
• SEO can help Brand Visibility

Let’s Shake Hands

Working Together
• Page Title :
“product/service name by company
name”

Working Together
• Page Description :
“best quality product/service name by
company name offered at affordable
cost/your location.”

Working Together
• Page Content :
– Use a mix of text, images, videos
– Optimize your videos and images to gain more
traction in search
– Work with your brand and content team to teach
them how to include keywords in useful content

Working Together
• Link Building :
– Be selective – you don’t want a link from a Viagra site
(unless that’s your business!)
– Don’t fret over anchor text – Google anyway has Penguin
in place
– “Company name” links are great – they help Google
recognize you as a brand

Benefits

Brand Terms

Brand Terms
• Brand terms are easiest to optimize for
• Branding exercise helps to increase the reach
of your brand resulting in more Brand
searches => More traffic

Don’t we all LOVE this ?

Don’t We Love This ?

Personalized Search
• The stronger your brand the more people interact
with it..
– On social media ( Google Plus ;) )
– Subscribes to feeds
– Likes, shares your content etc
• Even when your site doesn’t rank purely on its SEO
merit, personalization can help it show up for some
competitive searches

Blog : digitalsrc.com/blog
Email : digitalsrc@gmail.com
Twitter: @rishi3211us
Facebook: facebook.com/seo.kolkata
Experience: More than 11 years
Employed With: PurpleTalk Inc.
Title : VP Marketing

Let’s Talk..

SEO vs. Branding : Is Your SEO Ruining Your Brand

More Related Content

Viewers also liked

More from Saptarshi Roy Chaudhury

Recently uploaded

SEO vs. Branding : Is Your SEO Ruining Your Brand