Uploaded byRichard Martin
How to Build Your Business on Wordpress
Richard Martin presents insights on building an online business using WordPress, highlighting the importance of understanding the client market, efficient platform selection, and monitoring transactions. Key lessons include the need for a strong client connection and adaptability in marketing strategies. The document emphasizes the opportunities and challenges for online entrepreneurs, along with strategies for effective operation and growth.
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How to Build Your Business on Wordpress
- 1. Building Your Business on Wordpress Richard Martin Wordcamp | Toronto | 2012
- 2.
- 3. Who Am I? •Online entrepreneur in Ottawa
- 4. Who Am I? •Online entrepreneur in Ottawa • Product Marketing
- 5. Who Am I? •Online entrepreneur in Ottawa • Product Marketing
- 6. Who Am I? •Online entrepreneur in Ottawa • Product Marketing
- 7. Who Am I? •Online entrepreneur in Ottawa • Product Marketing Twitter: @richardgmartin
- 8. Who Am I? •Online entrepreneur in Ottawa • Product Marketing Twitter: @richardgmartin
- 9. Who Am I? •Online entrepreneur in Ottawa • Product Marketing Twitter: @richardgmartin
- 10. What I knewabout the business of online business two years ago
- 11. What I knewabout the business of online business two years ago
- 12.
- 13.
- 14. Who Are We? •Ameliorate: to make better
- 15. Who Are We? •Ameliorate: to make better • Two people
- 16. 1. Online ContinuingEducation
- 17. 1. Online ContinuingEducation
- 18. 1. Online ContinuingEducation
- 19. 1. Online ContinuingEducation
- 20. 2. Online ClientPrograms
- 21. 2. Online ClientPrograms
- 22. 2. Online ClientPrograms
- 23.
- 24. 3.Physiotherapy Services Function toFitness Physiotherapy and Fitness
- 25. 3.Physiotherapy Services Function toFitness Physiotherapy and Fitness
- 26. A Great Timeto be an Online Entrepreneur?
- 27. A Great Timeto be an Online Entrepreneur? • Increased reach
- 28. A Great Timeto be an Online Entrepreneur? • Increased reach • Increased deployment speed
- 29. A Great Timeto be an Online Entrepreneur? • Increased reach • Increased deployment speed • Improved ways to communicate
- 30. A Great Timeto be an Online Entrepreneur? • Increased reach • Increased deployment speed • Improved ways to communicate • Improved ability to measure
- 31. A Great Timeto be an Online Entrepreneur? • Increased reach • Increased deployment speed • Improved ways to communicate • Improved ability to measure • Reduced operating costs
- 32. A Great Timeto be an Online Entrepreneur? • Increased reach • Increased deployment speed • Improved ways to communicate • Improved ability to measure • Reduced operating costs • Reduced capital requirements
- 33. Not Without ItsChallenges
- 34. Not Without ItsChallenges • Serial in nature
- 35. Not Without ItsChallenges • Serial in nature • Not a traditional product development process
- 36. Not Without ItsChallenges • Serial in nature • Not a traditional product development process • Finding a point of entry
- 37. Not Without ItsChallenges • Serial in nature • Not a traditional product development process • Finding a point of entry • Navigating through the noise
- 38. Not Without ItsChallenges • Serial in nature • Not a traditional product development process • Finding a point of entry • Navigating through the noise • SEO & Social Media marketing are not enough
- 39. Not Without ItsChallenges • Serial in nature • Not a traditional product development process • Finding a point of entry • Navigating through the noise • SEO & Social Media marketing are not enough • Today’s decision has long term implications
- 40.
- 41. Five Lessons Learned 1.Understand your client/market
- 42. Five Lessons Learned 1.Understand your client/market 2. Understand the transaction
- 43. Five Lessons Learned 1.Understand your client/market 2. Understand the transaction 3. Choose the right platforms
- 44. Five Lessons Learned 1.Understand your client/market 2. Understand the transaction 3. Choose the right platforms 4. Be efficient
- 45. Five Lessons Learned 1.Understand your client/market 2. Understand the transaction 3. Choose the right platforms 4. Be efficient 5. Monitor, then Matador (if necessary)
- 46. 1. Understand YourClient/Market
- 47. 1. Understand YourClient/Market • More than a demographic profile.
- 48. 1. Understand YourClient/Market • More than a demographic profile. • What is their problem?
- 49. 1. Understand YourClient/Market • More than a demographic profile. • What is their problem? • What motivates them?
- 50. 1. Understand YourClient/Market • More than a demographic profile. • What is their problem? • What motivates them? • What do they care about?
- 51. 1. Understand YourClient/Market • More than a demographic profile. • What is their problem? • What motivates them? • What do they care about? • Will they buy your product?
- 52. 1. Understand YourClient/Market • More than a demographic profile. • What is their problem? • What motivates them? • What do they care about? • Will they buy your product? • How do you attract them to your site?
- 53. 1. Understand YourClient/Market • More than a demographic profile. • What is their problem? • What motivates them? • What do they care about? • Will they buy your product? • How do you attract them to your site? • Marketing-speak does not work.
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- 55.
- 56. Meet Janet • 40to 65 years of age
- 57. Meet Janet • 40to 65 years of age • University educated
- 58. Meet Janet • 40to 65 years of age • University educated • Active ... and wants to stay active
- 59. Meet Janet • 40to 65 years of age • University educated • Active ... and wants to stay active • 50% chance she has been diagnosed with osteoporosis
- 60. Meet Janet • 40to 65 years of age • University educated • Active ... and wants to stay active • 50% chance she has been diagnosed with osteoporosis • Frequently have a parent with ...
- 61. Meet Janet • 40to 65 years of age • University educated • Active ... and wants to stay active • 50% chance she has been diagnosed with osteoporosis • Frequently have a parent with ... • Prescribed medication
- 62. Meet Janet • 40to 65 years of age • University educated • Active ... and wants to stay active • 50% chance she has been diagnosed with osteoporosis • Frequently have a parent with ... • Prescribed medication • Limited guidance on exercise and ADLs
- 63. Meet Janet • 40to 65 years of age • University educated • Active ... and wants to stay active • 50% chance she has been diagnosed with osteoporosis • Frequently have a parent with ... • Prescribed medication • Limited guidance on exercise and ADLs • Concerned about effects of pharmaceuticals
- 64. Meet Janet • 40to 65 years of age • University educated • Active ... and wants to stay active • 50% chance she has been diagnosed with osteoporosis • Frequently have a parent with ... • Prescribed medication • Limited guidance on exercise and ADLs • Concerned about effects of pharmaceuticals • Willing to invest in her health
- 70. 2. Understand theTransaction
- 71. 2. Understand theTransaction • What is the desired transaction?
- 72. 2. Understand theTransaction • What is the desired transaction? • What steps are required to trigger that event?
- 73. 2. Understand theTransaction • What is the desired transaction? • What steps are required to trigger that event? • How much traffic is required to meet your revenue targets?
- 74. 2. Understand theTransaction • What is the desired transaction? • What steps are required to trigger that event? • How much traffic is required to meet your revenue targets? • Apply a nominal value to your desired transaction
- 75. 2. Understand theTransaction • What is the desired transaction? • What steps are required to trigger that event? • How much traffic is required to meet your revenue targets? • Apply a nominal value to your desired transaction • Build and manage your client funnel
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- 86.
- 90. 3. Choose theRight Platforms
- 91. 3. Choose theRight Platforms • CMS and Blogging: Wordpress
- 92. 3. Choose theRight Platforms • CMS and Blogging: Wordpress • Video
- 93. 3. Choose theRight Platforms • CMS and Blogging: Wordpress • Video • Email management
- 94. 3. Choose theRight Platforms • CMS and Blogging: Wordpress • Video • Email management • Social
- 95. 3. Choose theRight Platforms • CMS and Blogging: Wordpress • Video • Email management • Social • Publishing
- 98. Umbraco CMS -ASPX based
- 99. Umbraco CMS -ASPX based
- 100. Umbraco CMS -ASPX based Wordpress Blog - PHP based
- 101.
- 102. Two Solitudes • Twodomains: Google search
- 103. Two Solitudes • Twodomains: Google search • Google Analytics configuration
- 104. Two Solitudes • Twodomains: Google search • Google Analytics configuration • Managing two CMS environments
- 105. Two Solitudes • Twodomains: Google search • Google Analytics configuration • Managing two CMS environments • Wordpress provides me more control
- 106. Two Solitudes • Twodomains: Google search • Google Analytics configuration • Managing two CMS environments • Wordpress provides me more control • Wordpress has deeper community and tools
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- 112.
- 113. 4. Be Efficient •Make life easy for content generators
- 114. 4. Be Efficient •Make life easy for content generators • Leverage and reuse material
- 115. 4. Be Efficient •Make life easy for content generators • Leverage and reuse material • Publish across many platforms
- 116. 4. Be Efficient •Make life easy for content generators • Leverage and reuse material • Publish across many platforms
- 117. 4. Be Efficient •Make life easy for content generators • Leverage and reuse material • Publish across many platforms
- 118. 4. Be Efficient •Make life easy for content generators • Leverage and reuse material • Publish across many platforms
- 119. 4. Be Efficient •Make life easy for content generators • Leverage and reuse material • Publish across many platforms
- 120. 4. Be Efficient •Make life easy for content generators • Leverage and reuse material • Publish across many platforms
- 121.
- 122. 5. Monitor • Trackyour transactions
- 123. 5. Monitor • Trackyour transactions • Track your marketing campaigns
- 124. 5. Monitor • Trackyour transactions • Track your marketing campaigns • Benchmark
- 125. 5. Monitor • Trackyour transactions • Track your marketing campaigns • Benchmark • Multiple tools available to you
- 126. 5. Matador (akaPivot)
- 127. 5. Matador (akaPivot) • Not working? Fix it or ditch it.
- 128. 5. Matador (akaPivot) • Not working? Fix it or ditch it. • Working? Pursue it further.
- 130.
- 131. Summary • Identify pointof entry: client/market
- 132. Summary • Identify pointof entry: client/market • Steps to desired transaction
- 133. Summary • Identify pointof entry: client/market • Steps to desired transaction • Build sales funnel
- 134. Summary • Identify pointof entry: client/market • Steps to desired transaction • Build sales funnel • Traffic sources
- 135. Summary • Identify pointof entry: client/market • Steps to desired transaction • Build sales funnel • Traffic sources • Measure and modify
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