3 Individual Assignment: Social, Ethical and Legal Implications Purpose of Assignment The purpose of this assignment is to help students think through the importance of social, legal and ethical issues that may arise with their product or service and the implications of decisions made within those frameworks. It is designed to help the learners understand ethical and legal issues related to marketing practices. This knowledge helps to prevent such issues when developing the marketing strategies in their marketing plan. The executive overview of the marketing plan is not a summary and conclusion, but an overview of what the plan entails and what it does not address. Grading Guide Content Met PartiallyMet Not Met Comments: Student assesses the ethical, legal, and social issues affecting your product or service in two markets: The United States and one international market. Student develops a process to monitor and control marketing performance. This process could be a flowchart but a flowchart is not required (which would not count towards his/her word count requirement.) The ethical, legal, and social issues assessment is a maximum of 700 words in length. Student formulates an executive summary of no more than 350 words that includes at minimum the following required elements: ∑ Strategic Objectives (required) ∑ Products or Services (required) ∑ Resources Needed (optional) ∑ Projected Outcomes (optional) Student integrates the previous weeks’ sections of his/her marketing plan, and incorporates corrections and suggestions from the instructor’s weekly feedback. The student’s marketing plan should include the following: ∑ Understanding Target Markets (Week 2) ∑ Promotion and the Product Life Cycle (Week 3) ∑ Price and Channel Strategy (Week 4) ∑ Marketing Communication and Brand Strategy (Week 5) ∑ Executive Summary, Legal, Social and 4 Content Met PartiallyMet Not Met Comments: Ethical Considerations (Week 6) Total Available Total Earned 95 #/95 Writing Guidelines Met PartiallyMet Not Met Comments: The paper—including tables and graphs, headings, title page, and reference page—is consistent with APA formatting guidelines and meets course-level requirements. Intellectual property is recognized with in-text citations and a reference page. Paragraph and sentence transitions are present, logical, and maintain the flow throughout the paper. Sentences are complete, clear, and concise. Rules of grammar and usage are followed including spelling and punctuation. Total Available Total Earned 35 #/35 Assignment Total # 130 #/130 Additional comments: Assessment Cover Sheet and Feedback Form 2019/2020 Course Code: UC1PR2101 Course Title: Programming & Databases Lecturer: Johan van Niekerk Rayne Reid Assignment No: 2 of 3 Total number of pages, including this page: 8 Maximum Word Count: Not specified Assignment Title: Relational Database Design Date Set: 03.04.2020 Submission Date: 24..

1. 3
Individual Assignment: Social, Ethical and Legal Implications
Purpose of Assignment
The purpose of this assignment is to help students think through
the importance of social, legal and ethical
issues that may arise with their product or service and the
implications of decisions made within those
frameworks. It is designed to help the learners understand
ethical and legal issues related to marketing
practices. This knowledge helps to prevent such issues when
developing the marketing strategies in their
marketing plan. The executive overview of the marketing plan is
not a summary and conclusion, but an
overview of what the plan entails and what it does not address.
Grading Guide
Content Met PartiallyMet Not Met Comments:
Student assesses the ethical, legal, and
social issues affecting your product or
service in two markets: The United States
and one international market.
Student develops a process to monitor
and control marketing performance. This
process could be a flowchart but a
flowchart is not required (which would not
count towards his/her word count
requirement.)

2. The ethical, legal, and social issues
assessment is a maximum of 700 words in
length.
Student formulates an executive summary
of no more than 350 words that includes at
minimum the following required elements:
∑ Strategic Objectives (required)
∑ Products or Services (required)
∑ Resources Needed (optional)
∑ Projected Outcomes (optional)
Student integrates the previous weeks’
sections of his/her marketing plan, and
incorporates corrections and suggestions
from the instructor’s weekly feedback. The
student’s marketing plan should include
the following:
∑ Understanding Target Markets (Week
2)
∑ Promotion and the Product Life Cycle
(Week 3)
∑ Price and Channel Strategy (Week 4)
∑ Marketing Communication and Brand
Strategy (Week 5)
∑ Executive Summary, Legal, Social and
4
Content Met PartiallyMet Not Met Comments:
Ethical Considerations (Week 6)

3. Total
Available
Total
Earned
95 #/95
Writing Guidelines Met PartiallyMet Not Met Comments:
The paper—including tables and graphs,
headings, title page, and reference page—is
consistent with APA formatting guidelines and
meets course-level requirements.
Intellectual property is recognized with in-text
citations and a reference page.
Paragraph and sentence transitions are
present, logical, and maintain the flow
throughout the paper.
Sentences are complete, clear, and concise.
Rules of grammar and usage are followed
including spelling and punctuation.
Total
Available
Total
Earned
35 #/35
Assignment Total # 130 #/130
Additional comments:

4. Assessment Cover Sheet and Feedback Form
2019/2020
Course Code:
UC1PR2101
Course Title:
Programming & Databases
Lecturer:
Johan van Niekerk
Rayne Reid
Assignment
No:
2 of 3
Total number of pages,
including this page: 8
Maximum Word Count:
Not specified
Assignment Title:
Relational Database Design

5. Date Set:
03.04.2020
Submission Date:
24.04.2020
Feedback Date:
08.05.2020
Section 1: Submission
Record of Submission and Plagiarism Declaration
In submitting this work, you declare that this assignment is your
own work and that
any collaborative work or existing material has been
specifically indicated in the text.
In submitting this assignment, you agree that this work may be
submitted for
plagiarism testing.
Work should be submitted:
encountered, then via
email to the course staff.
Assignments submitted in digital form MUST use the following
file naming convention:
COURSECODE SURNAME ITEMNUMBER, where ‘item

6. number’ refers to the
number order of each file begin submitted for this assessment.
For example, UC1PR2101 ENGELAND 1
Digital assignments must be in a commonly readable format
(.png, .jpeg, .pdf, .doc,
.docx) unless the assignment details specify that other formats
are acceptable.
Late submissions will result in zero grade, unless agreed with
course leader in
advance.
IT IS YOUR RESPONSIBILITY TO KEEP A COPY OF ALL
SUBMITTED WORK.
2
Section 2: Marking and Assessment
This assignment will be marked out of: 100%
Contribution to the final course mark: 30%
Estimated number of hours to be spent on this assignment: 20
The pass grade for this assignment is 40%
Feedback for this assignment and a breakdown of the final grade
will be
provided via the LMS (Moodle).
Section 3: Assignment Details

7. Consider the following scenario and produce a report for the
target audience
including a logical schema for a relational database solution.
This report will include:
Task 1). This
discussion should include the identified entities and attributes
in 1NF,
2NF and 3NF.
ty Relationship Diagram (ERD) for the
final 3NF
design (Task2).
include an
appropriately completed Entity Description Form (EDF) as per
example
provided at the end of this document.
Solution
s must be word processed with the complete assignment
compiled into
a single, structured document for submission. Hand-
drawn/written submissions
will not be accepted (i.e. will not be graded).

8. Scenario
Examine the following sales invoice and internal reports (figure
1):
Figure 1: Sample Invoice
4
KameelPerd
Hydraulic Equipment Company
Timbuktu, Mali

9. Salesperson #: 3462
Name: Waters
Sales Area: West
Customer
Number
Customer Name Delivery
Company
Number
Delivery Company
Location
Sales
18765 Delta Systems 4 Pretoria 13540
18830 Levy and Sons 3 Stellenbosch 10600
19242 Rainer Company 3 Stellenbosch 9700
Figure 2: A user report from the Kameelperd Well Hydraulic
Equipment Company

10. A log from the current paper-based system(figure 3) shows the
following sample
of information:
Salesperson
Number
Salesperson
Name
Sales
Area
Customer
Name
Delivery
Company
Number
Delivery
Company
Location

11. Sales
Amount
3462 Waters West 18765 4 Pretoria 13540
18830 3 Stellenbosch 10600
19242 3 Stellenbosch 9700
3593 Dryne East 18841 2 Durban 11560
18899 2 Durban 2590
19565 1 East London 8800
Figure 3: Sample of the Log
You have been hired as consultant for Kameelperd Hydraulic
Equipment
Company. They are a business which has been operating for
several years and
has a well-established reputation in industry. They have been
extremely
successful, and the business has grown over the past few years.
However,
despite this growth, they have never updated their business
management

12. systems to be more efficient than their original paper-based
system.
Figure 2 Shows a user report from the business. The report
shows the
Salesperson Number, Salesperson Name, and the Sales Area.
The body of the
report shows the Customer Number and the Customer Name.
Next is the
Delivery Company Number that will ship products that was
ordered to the
customer, followed by the Delivery Company location, which is
the city in which
the company is located. The final information contained in the
user view is the
Sales Amount. This Sales Amount is used to manage the
performance of
salespersons and is calculated monthly based on the total
amount of sales made
by individual salespersons to each of their customers.
5

13. In this business there are several salespeople employed. They
each cover a
single sales area, although they compete against each other in
that area, as
many of them target the same areas for customers. Naturally
the salespeople
can have many customers. Some of them have had the same
customers for
years with many transactions, but they are also always scouting
for new
customers. A key to the business’s success has been the good
relationships
and communication channels which the salespeople build with
their customers.
Each customer has their dedicated salesperson on a sale
transaction (invoice)
and often, although not always, on most of their transactions.
(Note: It is still
possible for a customer to make use of a different salesperson.)
A salesperson can write many invoices, each invoice represents
one sale made
to a single customer, to be shipped using a specific Delivery

14. Company, to a
specific address. An invoice has one or more invoice lines. An
invoice line
records the sales information for a single product, namely:
Product Number,
Description, Quantity Sold, and Unit Price. Each product is
provided by a specific
supplier. A supplier can supply many different products.
Useful operations knowledge:
delivery company nearest to the customer will always be
the one used to
service their order.
6
Task1:
Based on the provided documentation and information you are
required to begin

15. to design a more efficient relational database which can be used
to store all this
information in a more accessible and useable manner.
The first step of this design would be to show how the data
could be more
efficiently structured in the database. This would be achieved
through
normalization.
Your task is to clearly demonstrate the normalization process
and the different
normalized forms of the data. Transform the complex user views
and data stores
to a set of smaller, stable data structures.
Note: That during the identification of possible entities and
attributes it might be
necessary to make assumptions where requirements are not
completely clear or
obvious. These assumptions should be clearly documented, as
stated, consider
your assumptions to be the issues you would wish to discuss
with the customer
on a return visit. You should also note any business rules you

16. may require if you
were to implement this database.
Show 1NF, 2NF and 3NF.
Task 2:
Represent the now normalized information in a data model.
Show first an ERD,
and the EARD. Remember to also complete an Entity
Description Form (EDF)
for each of your identified entities. (See template after the
marking rubric at the
end of this document)
Additional Advice
p
your Logical
Schema, you will therefore need to make some assumptions.
When you
do this, you must note them explicitly in your submission
covered in the

17. course). You should also ensure you name all entity types,
attributes and
relationships clearly and appropriately.
ability to organize,
structure and present your work is also being assessed as well as
your
ability to design a relational database solution.
NOTE: This is an individual assignment. You are therefore
required to work
independently on your solutions. Group work will not be
accepted.

18. 7
*Note: Failure in this section can result in an overall fail grade
being awarded to this assignment
Section 4: Marking and Assessment Criteria
Criteria F (< 40) (Fail) E (40 – 49%) D (50 – 59%) C (60-79%)
B (80-89%) A (90-100%)
Fail Sufficient Satisfactory Good Very good Excellent
Data Modelling
[70]
Poor choice of relations.
Poor understanding of
normalisation. Weak
analysis of scenario and
assumptions missing

19. Key relations identified.
Assumptions listed but
limited. Normalisation
has some significant
errors. EDF(s)
attempted, incomplete
with significant errors.
All relations identified.
Assumptions
documented.
Normalisation complete
with minor errors. EDF
attempted, either with
significant errors or
incomplete.
All relations identified.
Assumptions clearly
documented.
Normalisation complete
with only very minor
errors. All EDFs
attempted with some
errors.

20. All relations identified correctly
and in 3NF, with
inconsequential errors.
Assumptions carefully
reasoned and clearly stated.
Database design suitable for
organisation, and
implementable with little more
work. All EDFs completed with
minor errors.
All relations identified
correctly and in 3NF.
Assumptions carefully
reasoned, clearly stated,
and complete. Database
design fit for purpose for
the organisation and
implementable. All EDFs
completed with no errors.
Presentation,
Spelling and
Grammar

21. [10]
Unclear structure to the
report. Many spelling
mistakes in each
paragraph. Writing style
unclear. Not presently
suitable for the
organisation.
Some structure to
report. Numerous
spelling mistakes in the
report. Basic sentence
construction rules
followed. Some text may
be verbose. Generally
suitable for the
organisation, after major
revisions.
Clear structure to the
report. Some spelling
mistakes in the report.
Text has a clear

22. message. Basic
sentence construction
rules followed.
Generally suitable for
the organisation, after
additional revisions.
Well-written, clearly
designed report. Some
spelling mistakes.
Sentences of
appropriate length and
punctuation used. Brief
but informative writing
style. Generally suitable
for the organisation.
Well-formulated structure to
report. Few / minor spelling
mistakes. Clear well
punctuated sentences. Writing
style clear and informative
without being verbose.
Appropriate for the
organisation after additional

23. revisions.
Excellent, professional
structure to report. No
spelling mistakes. Clear
and appropriate grammar
and punctuation. Writing
style clear, informative and
professional. Appropriate
for delivery to the
organisation.
Submission
Quality: Logical
organisation of
thoughts and
arguments;
brevity, clarity, &
understanding
[20] *
Little originality. Has
failed to get to grips with
the subject. Inadequate

24. discussion. Limited
understanding or
requirements. Not
presently suitable for the
organisation.
Submission instructions
not followed, or with
significant errors.
Arguments reasonably
clear, but under-
developed. Has shown
an adequate
understanding and a
degree of original
thinking. Some errors.
Generally suitable for
the organisation, after
major revisions.
Submission instructions
mainly followed.
A theme is developed
some weak aspects.
Insight into implications.

25. Clear or concise
arguments. Contains
few errors. Generally
suitable for the
organisation, after
additional revisions.
Submission instructions
followed.
A clear theme is
developed. Insight into
implications. Clear and
concise arguments.
Contains very limited
errors. Generally
suitable for the
organisation.
Submission instructions
followed with minor
errors.
Excellent understanding and
exposition of relevant issues
that shows insight and draws
together the chosen subject

26. key features into a theme, no
errors. Appropriate for the
organisation after additional
revisions. Submission
instructions followed with no
errors.
Excellent understanding
and exposition of relevant
issues that shows insight
and draws together the
chosen subject key
features into a theme, no
errors. Appropriate for
delivery to the
organisation. Submission
instructions followed
perfectly.
8

27. Entity Description Form
Database Name
Entity Name:
Description:
Attribute
Name Type Required Default Constraints