Internship at levis

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Internship at levis

  1. 1. Internship at Levi’s ANURAG M.DES 3RD SEM ROLL NO. 5
  2. 2. 1857: Levis Strauss and NevadaTailor Jacob Davis receive a US Patent to make men’s denim “waist overalls” with copper rivets.These pants later became known as blue jeans. 1908: The Two Horse label is Registered in many countries worldwide in the early 20th century, including Japan. 1918 : LS&CO. created its first product of women called “Freedom Alls” 2005 : Levis opens the first Levis Girls Store in the world in Hong Kong. 2007 : Levis Curve ID is launched- new custom fitted jeans for women in all premiere stores 2011 : Levis launched itsWater < less denim in the market. HISTORY OF LEVI’S
  3. 3. The products of Levis Strauss & Co are sold under three brands: LEVIS STRAUSS LEVIS DOCKERS LEVIS SIGNATURE
  4. 4. WATER < LESS LEVIS CURVE ID THE FOURTOUCH POINTS
  5. 5. TASK 1 Location: levi's store, South Ex Levis south ex store South Extn. SECOND FLOOR FIRST FLOOR GRUND FLOOR
  6. 6. Red Format - Dlf Select City Walk, Saket
  7. 7. Levis Black Format store Levis store dwarka Levis store Rajouri garden
  8. 8. Jhinri Format (Ambience mall, Gurgaon)
  9. 9. VISUAL MERCHANDISING Mannequins
  10. 10. Lights
  11. 11. NestingTable GRILLL T-STAND D BAR
  12. 12. Communication Board / SizeTags
  13. 13. Panels/Shelves Merchandise display on wall
  14. 14. TASK 2 arrangement of merchandise Fold properly and then Piled, Colour blocking Size tags Communication boards and headers Ratio of merchandise Front arm
  15. 15. BEFORE AFTER
  16. 16. TASK 3 Old black format Renovation of store – changing to Gols format
  17. 17. Mannequin set up window display
  18. 18. Focal Point and Nesting table History wall/Levi’s Heritage

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