1. Stage 1
The
Preliminar
y
Round
Team Name: The Hashtags
Name of first member: Renu Chowdary
College Name: IIM Trichy
Name of second member:Raghu Arun
College Name:IIM Trichy

2. Social Media
“You are what you share”
-C.W. Leadbeater
 Any web based environment that allows users to easily
create, publish and share content.
 Simply It is re-aligning customer service with digital age.

3. Pros and Cons
Traditional Media
Costly –paid media channels
One way Mode
Broad Spectrum Approach
Low conversion rate.
Selling Brand.
Permanent Results.
Social Media
Inexpensive
Two way model
Narrow targets
High Conversion rate.
Selling “You”
Results disseminate rapidly.

4. Changing perception of consumers
 92% of the consumers report that word of mouth recommendation is the top
reason they buy a product or service.
 Approximately 46% of the consumers rely on social media, when they make a
buying decision.

5. Scope of Social Media
• If face book were to be a Country It would be third largest
in the world following China and India.
• Did you think TV was the best way to reach the masses?
YouTube reaches more U.S. adults aged 18–34 than any
cable network
• Every second two new members join LinkedIn
• About 9100 tweets happen every second.

6. Social Media in B2B – B2C
• They are two sides of the same coin. Social technologies
include broad range of applications that can be used both by
consumers and enterprises
Source : Mckinsey Global Institute Analysis

7. Generation of Leads
Leads generated through various social
media for B2B
Leads generated through various social
media for B2C
Source: State of Inbound marketing,Hubspot,2012

8. Virality
In mid June 2014 Ice
Bucket Challenge
went viral on social
media and is one of
the most popular
Viral Charity.

9. Cost Benefit Analysis
 Acquiring tools & software.
 Training
 Opportunity costs
 Inherent risks.
Web traffic
 Brand awareness
 Loyalty
 Customer satisfaction
 Competitive
advantage.
 Higher conversion
rates
 Decreased marketing
costs.
 Improved Customer
insights.

10. Conclusion
Traditional media and social media
go hand in hand .It is important to
have a mix of both depending upon
the target segment and what you
are marketing. Integrating
traditional media with social media
campaigns would prove to be
effective
Social media isn’t just a fad
It’s a Revolution