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Digital inclusion - the success of the Get IT Together project
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Highlands presentation
- 1. Get IT Together and Citizens Online Digital Inclusion: A Highlands and Islands Perspective Irene Mackintosh
- 2. Get IT Together • 3 year programme • Funded by BT and local partners • Local co-ordinators • UK wide • Helping people and charities all over the UK develop the skills and confidence needed to join the online community and benefit from the internet. In other words: DOING
- 3. •Skye, Wester Ross and Lochaber •Orkney •North West Sutherland In the beginning…. There were the fragile communities…
- 5. But really, really rural!
- 6. When we say rural… Farr High School: 93 Pupils Kinlochbervie: 62 Pupils
- 7. But: stop talking, start doing! Creating a digital culture
- 9. AND THEN JUST DOING… The fun part… learner led motivation Online dating…. The Skibo Girls… YouTube… the Dancing Pony Knitting patterns… Guerilla knitting Cricket… John Cooking… Maribelle’s Pickled Tongue
- 10. Evolution! New projects – Nairn, Inner Moray Firth, Shetland with ongoing activity in Moray, Badenoch and Strathspey and the Western Isles Gorgeous local partners and funders…
- 11. Current Statistics: Three Years • Number of individuals made aware of the benefits of digital inclusion, through presentations, workshops and open days : 9950 • Number of learners undertaking 4+ hours of study: 1309 • Over 300 community groups engaged • Train the trainer: 30 sessions (within the last year)
- 12. Longitudinal study •Demographics have shifted from older people to unemployed. •For older learners the links to Independent living still need to be made clearer. •80% of unemployed learners say their Internet skills are helping them search for work and 13% have found work. •Confidence at the end of the session determines success of being online 1 year later. •55% encouraging friends and family to use the Internet. •In the Highlands – 67% were online after 12 months, all regular users. •55% had no ongoing support.
- 13. Social Return on Investment •The value of being online to a new user is £1,064 per annum. This comes from having more confidence, making financial savings online, new job seeking skills and a reduction in social isolation. For a professional user, the figure is £3,568 when combined with the benefits for an advanced user. This comes from being able to work remotely and the wage premium to those who use IT at work. • Social return on investment of the programme - £3.70 for every £1. http://www.btplc.com/Betterfuture/ConnectedSociety/Valueofdigitalinclusion/ind ex.htm
- 14. •Not sufficient capacity •Community access points are under threat, not in area of greatest need •Motivation for offline individuals is low •Learners directed to training without any assessment of their existing skills or additional needs •Training doesn’t meet need •Lack of ongoing informal support available Community issues
- 16. Where to now? Building on successes from a place of understanding… but continuing to work from a basis of stop talking, start doing…
- 18. Next Steps •Seeking new current funders and projects to continue good work
Editor's Notes
- Those who were not confident following training, had approximately half the success rate of staying online a year later compared with those who were confident after training. The results also suggest that the training is more beneficial for those who have had some experience online before attending. This may suggest repeat course attendance, longer training courses or ongoing support would be beneficial.
- Important to funders to invest money need to see benefits. Data from the longitudinal study, together with surveys, focus groups and phone interviews from tutors, volunteers and Project Co-ordinators were used to create the SROI model. Also used research from the sector to obtain standard values.
- Capacity - at libraries, jobclubs and centres to deal with demand Access points - not always in areas of greatest need (map) Training doesn’t meet need – hear of Powerpoint courses, when learners need email sessions for example. Bring own device important. Motivation – older learners needs to tie into prolonging independence by shopping online, prescription delivery etc. Jobseekers – tailored to help find work.
- White paper to summarise issues and recommend ways to overcome them. Strategic partnership – links to channel shift Funding is always a challenge, and bringing partners together to apply for funding is a good way to share resources and make best use of what’s available. Map offline communities in each area to understand demographics and access points. Ensure stable community access points e.g. LS14 Profile offline to enable targeted marketing – e.g. Plymouth. Ensure motivation links to need. Partners who refer to training courses to ensure triage is carried out – can be informal floor walking in PCH, just need to assess current skill level and additional needs e.g. Literacy, ESOL, disabilities. Training provision that’s used meets the needs of learners – not powerpoint, but email for example. Ongoing support is available through drop-in sessions, local volunteers/coaches Rural model – may require additional tutor deployment and more train the trainer sessions