Digital Inclusion: What works?
Anna Geraghty
12 June 2014
• Can’t do all of the four basic skills:
– Communicate
– Find Things
– Share
– Keep Safe
• 61% of this 11m have never been...
Benefits
For the country:
•£63bn benefit by increasing our digital leadership by 2020
(Go ON UK and Booz & Co)
•36% of peo...
Why should you care about digital
inclusion?
• Social Justice
– Equality, improving lives
– Educational attainment for chi...
Who doesn’t have basic online skills?
● People without digital skills are more likely to
be:
○ older
○ have a disability
○...
Three main barriers why people
aren’t online
Freshminds 2007 and 2009
Access
● 20% of people say cost is why they’re not
online at home
● Less than 1% say poor broadband access is why
they’re ...
Motivation
● 82% of people who don’t have the internet at
home say it’s because they have no interest
● Finding the hook t...
Skills
● 20% of people say a lack of online skills is why
they have no broadband at home
● 88% of people feel more confide...
Goal is to create independent and
confident internet users
Not about broadband infrastructure
Not about one-off usage
1.2m+ people with new basic digital skills*
UK online centres: April 2010 – January 2014
How? Simple approach
Increase how people
access the internet, at
home or at ‘access
points’Inspire people to
see that ‘spa...
Help in a local familiar place
No such thing as a typical centre.
All centres do something else (and support digital skills).
Most centre partners run ou...
5,000 hyper-local UK online centres and access points
Centre search and free phone number search
www.ukonlinecentres.com/c...
www.learnmyway.com
Expert, accessible online tools
Marketing campaigns
● Get Online Week - 13 - 19 October 2014
● Aim to reach c. 40,000 people
● Over 1,500 local events
What should you do now?
● Work with local provision - local UK online
centres, libraries etc.
● Take advantage of existing...
Thank You
anna@tinderfoundation.org
@_annais
www.ukonlinecentres.com
www.learnmyway.com
www.communityhowto.com
http://digi...
Tinder Foundation’s work on Digital Inclusion | Anna Geraghty | June 2014
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Tinder Foundation’s work on Digital Inclusion | Anna Geraghty | June 2014

  1. 1. Digital Inclusion: What works? Anna Geraghty 12 June 2014
  2. 2. • Can’t do all of the four basic skills: – Communicate – Find Things – Share – Keep Safe • 61% of this 11m have never been online • 39% are infrequent or narrow internet users 11m don’t have basic digital skills (BBC/Ipsos Mori, Sept. 2013)
  3. 3. Benefits For the country: •£63bn benefit by increasing our digital leadership by 2020 (Go ON UK and Booz & Co) •36% of people visit their GP less often after visiting NHS Choices For the individual: •72% of employers won’t even interview someone without basic online skills •Children do worse at GCSE without internet at home •Getting online makes people happier than a pay rise
  4. 4. Why should you care about digital inclusion? • Social Justice – Equality, improving lives – Educational attainment for children, employment, lower household bills, reduced social isolation • Financial Security – Make cost savings and focus spend on priorities – Universal Credit
  5. 5. Who doesn’t have basic online skills? ● People without digital skills are more likely to be: ○ older ○ have a disability ○ have a low income and/or low qualifications ● Likely to be heavy users of public services ● Likely to experience health inequalities
  6. 6. Three main barriers why people aren’t online Freshminds 2007 and 2009
  7. 7. Access ● 20% of people say cost is why they’re not online at home ● Less than 1% say poor broadband access is why they’re not online at home ● Access at home leads to more regular, sustained internet usage.
  8. 8. Motivation ● 82% of people who don’t have the internet at home say it’s because they have no interest ● Finding the hook that motivates individuals is one of the most successful ways of getting people online ● Nobody gets online to use government services - except to find a job
  9. 9. Skills ● 20% of people say a lack of online skills is why they have no broadband at home ● 88% of people feel more confident after they get help to learn how to use the internet
  10. 10. Goal is to create independent and confident internet users Not about broadband infrastructure Not about one-off usage
  11. 11. 1.2m+ people with new basic digital skills* UK online centres: April 2010 – January 2014
  12. 12. How? Simple approach Increase how people access the internet, at home or at ‘access points’Inspire people to see that ‘spark’ and see that the internet is useful and necessary. Train people to use the internet and build their confidence so they want to keep using it
  13. 13. Help in a local familiar place
  14. 14. No such thing as a typical centre. All centres do something else (and support digital skills). Most centre partners run outreach sessions in care homes, pubs, clubs, village halls, mosques, churches, social housing, etc
  15. 15. 5,000 hyper-local UK online centres and access points Centre search and free phone number search www.ukonlinecentres.com/centresearch or 0800 77 1234
  16. 16. www.learnmyway.com Expert, accessible online tools
  17. 17. Marketing campaigns ● Get Online Week - 13 - 19 October 2014 ● Aim to reach c. 40,000 people ● Over 1,500 local events
  18. 18. What should you do now? ● Work with local provision - local UK online centres, libraries etc. ● Take advantage of existing resources, eg. Learn My Way ● Embed learning where people are ● Think about the individual
  19. 19. Thank You anna@tinderfoundation.org @_annais www.ukonlinecentres.com www.learnmyway.com www.communityhowto.com http://digitalhousinghub.ning.com/

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