1. Feels like the very first time
Re-engaging alumni with digital & social media
Dave Dawson @dwsn
Erin O’Neil @erinlauraoneil
McMaster Alumni Association

4. McMaster University
Hamilton, Ontario, Canada
Founded 1887 by Senator William McMaster
Ranked among top 100 universities in the world
30,000 current students
130,000 active alumni in 140 countries
2014-15 fundraising fiscal year: $38 million

5. McMaster University Advancement
Advancement Services
Alumni & Annual Fund*
Communications & Public Affairs
Development
Major & Planned Giving
Stewardship
*Where Dave & Erin work

6. Advancement Challenges
Data integrity
Disillusioned and disenfranchised alumni
Proliferation of popular media & messages
Competition for dollars
Demonstrating impact & securing renewals
the list goes on…

10. 10,407 Tweets
2,881 Instagram posts
30,650 GB of internet traffic
51,232 Google searches
110,265 YouTube videos watched
2,437,859 emails sent
…in ONE second

12. 10 tools & tactics to help you re-engage
alumni and be awesome at your job
(with examples)

13. But first, for reference…

14. Quick wins

15. 1
decide to invest in social media

19. 2
run a campaign

25. 3
experiment

27. 4
make time for video

30. Long term investments

31. 5
virtual networking & mentorship

35. "My advisor was amazing, approachable and really
calmed my anxieties about the work environment!”
"My advisor was very personable and courteous,
offered awesome advice, was extremely
knowledgeable, and was very friendly!"

36. 6
social ambassadors

42. 7
consistent visuals

45. 8
a service-focused website

50. 9
email that doesn’t suck

55. Internal organization

56. 10
get your team on board

61. Thank you!
Dave Dawson
dawsonod@mcmaster.ca
Erin O’Neil
oneilel@mcmaster.ca