Direct Marketers now look into the trust aspect of consumers vis-à-vis marketing.

1. Direct Marketing - The Trust
Factor

2. Direct Marketers now look into
the trust aspect of consumers
vis-à-vis marketing.

3. This trust factor is given more
importance since it was found
that the consumers skeptically
perceive marketing campaigns
and offers.

4. People see direct marketing
business as something that
sells things which they
actually don’t need.

5. This has a message for all
marketers - they need to be
more authentic in their claims.

6. However, when consumers
have this often jaded
opinion, experts, from
companies like Redwoods
Advance, cling on to their view
of marketing as a noble
profession and strive on
undaunted.

7. What has risen as a common
norm is that marketers need to
approach their profession as
something that has a social
commitment.

8. People want social change.
Marketers can tackle many
socio-economic and
environmental problems along
with commercial gains.

9. Now, marketers are in a
situation that their profession
is seen as short term in
focus, while there are other
issues in the society that are
to be dealt with.

10. For the marketers now the real
challenge is, to reinvent and
find new credibility with
consumers and to become the
keepers and communicators
of truth so that consumers will
retain faith in brands.