Table of content!   About Golden Gekko!   Working with us!   Portfolio!   App development!   Appstore distribution        ...
About Golden GekkoWho we are and what we do.                              3
About UsCross platform specialists since 2005Team of 130+ people across 5 countries+400 apps in the past 12 months        ...
About Us           Pásala bien.More than 100 brands and agencies have put their trust in us.                              ...
Working with us                   6
ProcessFrom Concept to Launch1. Strategy/Concept                                2. UE/Design                              ...
Overview"Project methodologyAgility in everything we do    At Golden Gekko we work very closely with the client, eliminati...
TouchpointsMapping the"                                                                 1customer"                        ...
UE/DesignUE/Design ProcessAlways with the customer/user involved!   Our design process is based on 10+ years of web and   ...
UE/DesignDriven by Perfection   End to end experience – Identify the key use cases and optimise in iterations   Simplicity...
DevelopmentMobile DevelopmentIn mobile fragmentation is forever,deal with it. !   Golden Gekko has been handling the chall...
DevelopmentWe level out platformcapabilities.            Each plaform has it’s own proprietary feature set and capabilitie...
QA/TestingGG QA Phases                                                                                                 Acc...
DistributionDistributionWe distribute apps on globalapp stores.!   Golden Gekko collaborates with appstores,   operators a...
OperationsOperations &MaintenanceWe provide operations & maintenance forbusiness critical platforms worldwide.!   Hosting ...
Analytics                                                                                                            Analy...
PortfolioAn extract of our projects.                               18
PortfolioNational Guard   Drop Defender! the new 3D                  AR game by the US Army                  National Guar...
PortfolioVW Passat Mobile Web                             20
PortfolioO2 PriorityMomentsPriority Moments is a clevernew mobile service just forO2 customers. !   It brings you great ne...
PortfolioO2 Priority Moments"Commercial                            22
PortfolioO2 Priority Moments     Top Vouchers                                 1,3 M                                 No. 39...
PortfolioBAA Heathrow"Airport Guide Everything you needfor an easy journeyto and throughHeathrow.!   Live flight tracking.!...
PortfolioToyota YarisSee the new Toyota Yaris inall its glory.!   View photos of the new Yaris.!   View video on the Yaris...
PortfolioMy DogSocial mobile platform fordog lovers.!   My Network:  meet, connect, socialise, and share    with dog lover...
PortfolioEuropean DirectoriesYellow Pages in 8 countries.                                     27
PortfolioMercedes GPPetronasF1 Mobile App.!   Client: Mercedes GP Petronas Team!   Launched 2011!   Challenge    !   To sh...
PortfolioF1 LiveTimingsLive Statistics fromFormula 1.!   Client: FOM (F1)!   Developed and launched in 2009!   Challenge  ...
PortfolioVodafoneMcLarenMercedes F1“Build brand awareness andreach min 0.5m customers.”!   Exclusive news and behind the s...
Mango MNG "                                                                     Portfoliofor iPad & iPhone                ...
Mango MNG "                  Portfoliofor HP PalmPad                       32
Mango H.E."                                                     Portfoliofor iPad & iPhone                     Look, Style...
PortfolioMalibu IslandBowlingMobile game to promoteMalibu’s Coconut and Melon.!   Game launched and available in the USA a...
PortfolioBacardi                35
PortfolioJohnny Walker                      36
PortfolioDespicable MeZap A Minion promoting themovie Despiclable Me!   Features:    !   Story oitline             !   Tra...
PortfolioDespicable Me                 iPad version.                                       38
PortfolioBunnybeat             For HOP, the movie.             !   For Eastern Universal Pictures Golden                 G...
PortfolioPhotoboxEurope’s No.1 online photoservice going mobile!   Upload of photos from device to online Photobox    acco...
Tino Mobile App BuilderBuild apps yourself. In a day or two.                                         41
Made withCreate yourown mobilecookbookDo it with Tino in just one day.!       Package content!       Design!       Build! ...
App DevelopmentOur Approach.                   43
App DevelopmentIn mobile fragmentation is forever,deal with it. !   Golden Gekko has been handling the challenges of mobil...
GG TechWe level out platformcapabilities.            Each plaform has it’s own proprietary feature set and capabilities.  ...
Our Design ProcessExplanation.!   We encourage the process to be as collaborative as    possible .- You are experts in you...
GG TechGG QA Phases                                                                                                 Accept...
App Store DistributionIntroduction."                          48
DistributionIntroductionInsights about app distribution.!   Generally the most efficient way of generating traffic to a mobi...
DistributionOur OfferingWe distribute apps on globalapp stores.!   Golden Gekko (GG) distributes, seeds and promote    the...
DistributionThe Main App StoresGolden Gekko is a trusted partnerof the top 50 global app stores.The list of app stores bel...
DistributionKey DeliverablesPlanning                                           Design                                     ...
Costs and Timings                                                                                                         ...
DistributionBusiness ApprovalTerms & Conditions!    If there are major changes versus the agreed scope the budget may also...
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Golden Gekko general presentation Dec 2011
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Golden Gekko general presentation Dec 2011

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General Presentation of Golden Gekko which is one of the leading mobile app solution providers in the world as of December 2011.

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Golden Gekko general presentation Dec 2011

  1. 1. Table of content!   About Golden Gekko!   Working with us!   Portfolio!   App development! Appstore distribution 2
  2. 2. About Golden GekkoWho we are and what we do. 3
  3. 3. About UsCross platform specialists since 2005Team of 130+ people across 5 countries+400 apps in the past 12 months + + +Your business is here…! And Here And also here…! too…! here.! 4
  4. 4. About Us Pásala bien.More than 100 brands and agencies have put their trust in us. 5
  5. 5. Working with us 6
  6. 6. ProcessFrom Concept to Launch1. Strategy/Concept 2. UE/Design 3. Development................................................ ................................................ ................................................Agree objectives, target Our user experience team Chose technology andgroup, strategy, platforms and creates wireframes, user develop the mobile apps/siteconcepts with input from our journeys and designs across the agreed platformsteam based on experience of optimised for the targeted in iterations to allow for500+ apps/sites. mobile devices testing throughout the process.4. QA/Test 5. Distribution 6. Operations &................................................ ................................................ AnalyticsTest the mobile app/site Launch and submit the app to ................................................across the target devices with the agreed appstores (e.g. Monitor the performance ofthe agreed use cases. ITunes, Android Market, the app/site, maintain and Getjar, Amazon, etc) and update based on user promote it. feedback. 7
  7. 7. Overview"Project methodologyAgility in everything we do At Golden Gekko we work very closely with the client, eliminating misunderstandings and increasing communication. !  We work in very short iterations, usually hours or at the most days, ensuring that we can get rapid feedback on the applications. If we are heading in the wrong direction it will not be for very long. !  We identify the core product functionality as expected by the client, as early as possible, to enable early customer road testing. We develop secondary functions once the target users have experienced how the core functions work in real life. !  We prefer to have a transparent dialog with our customers through the development process discussing around the actual product instead of specifications solely. This allows us to deliver the right product at the right time with exceptional quality. !  Development methodology based on 10+ years of research and best practice case studies of major corporations including Ericsson, ABB and Vodafone at leading software engineering universities 8
  8. 8. TouchpointsMapping the" 1customer" Magazines/TV/Fashion shows Social Networks Friends & Family 2touchpoints 8 Reminder to come back Special offers in your store TV Billboards/Outdoor adverts Magazines Online (Web or Mobile) Exclusive opening hoursIdentifying the use cases New collections/products Youtube E-mail/SMS Cooupon/voucher Inspire Keep engaging Adverts 7 3 Wear the products Post CUSTOMER Online Browsing products/fashion Product/Service feedback Review/Rate products visit JOURNEY Store locator Finding if/where product available Share info/photos" Shop online about products with friends Community (social media room) Cashier Outside store In store 6 4 Paying for the products Window shopping Signing up for loyalty program Interact outside of opening hours Returning products Coffee shop nearby talking about Requesting assistance " what to buy (size, etc) 5 Finding what you want" (size, color, etc) Assistance from staff Free browsing Trying on the clothes Example customer touch points for a retailer 9
  9. 9. UE/DesignUE/Design ProcessAlways with the customer/user involved!   Our design process is based on 10+ years of web and mobile design High level Designs & Art!   We encourage the process to be as collaborative as concept definition possible. You are experts in your business and we need to learn from that expertise to deliver great results.!   Step 1 is we present our proposed high level concept based on our understanding of your needs !   Steps 2, 3 and 4 are driven by our collaboration with you Complete Complete to find the full solution to fulfill your objectives. Wireframes designs!   For the best results the end user should give feedback on the work after each step. 10
  10. 10. UE/DesignDriven by Perfection End to end experience – Identify the key use cases and optimise in iterations Simplicity – Consumers want apps/sites as easy to use as on desktops. Capability – Consumers want same level of functionality and content on mobile as on web. Interface – Needs to be treated differently between smartphones vs tablets, OS platforms, screen sizes and input (touch screen vs keyboard) Reliability – Customers expect mobile services to work everywhere all the time - QA Speed – Performance makes a huge difference for usability 11
  11. 11. DevelopmentMobile DevelopmentIn mobile fragmentation is forever,deal with it. !   Golden Gekko has been handling the challenges of mobile fragmentation since 2005 with our platform GG Mobile App Framework originally developed for Java!   Since then the platform landscape has evolved with iOS, Android, Blackberry, Windows Phone 7, Bada, etc !   Therefore we have continued to enhance GG Mobile App Framework in order to make our development cost efficient and our applications as fast and reliable as possible across a myriad of platforms and technologies. 12
  12. 12. DevelopmentWe level out platformcapabilities. Each plaform has it’s own proprietary feature set and capabilities. For flexibility, speed and reliability we build native apps extended with our unique library containing 100+ components for leveling these capabilities out. This means our customers can benefit from utilising all technical possibilities in a cost efficient way. 13
  13. 13. QA/TestingGG QA Phases Acceptance Maintenanceprocess Pre testing Early testing Mature testing testing testing Jira smoke test Jira smoke testinput Jira kick-off task Jira tasks Jira tasks Jira tasks task task Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes test cases test cases test cases test cases test cases QA Manager QA Manager QA Manager QA Manager QA Manageractivity selects test lead selects test lead selects test lead selects test lead selects test lead QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-off meeting with TPO meeting with TPO meeting with TPO meeting with TPO meeting with TPO Test lead writes Test lead writes Test lead writes test cases test cases test cases Test lead presents Test lead presents project to QA project to QA QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-offoutput Test cases meeting with TPO meeting with TPO meeting with TPO meeting with TPO meeting with TPO Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes test cases test cases test cases test cases test cases Test lead presents Test lead presents project to QA project to QA 14
  14. 14. DistributionDistributionWe distribute apps on globalapp stores.!   Golden Gekko collaborates with appstores, operators and handset manufacturers including !   Apple iTunes in Europe with pre-submission feedback and marketing support !   Google Android Market with ongoing developer support and marketing support !   RIM / Blackberry with ongoing developer support and marketing support !   Vodafone, Telefonica, Orange and T-Mobile for free appstore distribution and marketing support of Android and Symbian apps !   LG, Samsung and Sony-Ericsson for embedded apps programs and appstores for Android ! Getjar, Mobango and Mobile9 for appstore distribution!   We have over 4 years experience of successul appstore partnerships and distribution. 15
  15. 15. OperationsOperations &MaintenanceWe provide operations & maintenance forbusiness critical platforms worldwide.!   Hosting - High performance !  24/7 Monitoring and on-call staff with high availability SLAs available !  Redundant solutions across multiple locations !  Cloud hosting with Amazon, Google and Rackspace !  Unlimited storage and capacity!   Maintenance – Proactive and rapid updates !  Ongoing checking of performance, security, features and logs !  Proactive testing and fixing of new platform OS releases !  Monitoring of reviews/ratings to react quickly to issues!   Analytics !  See details on next page 16
  16. 16. Analytics Analytics!   Understanding performance of the app/site (downloads, active users, time spent, etc) is key to understand progress against the agreed objectives and to improve the service.!   Golden Gekko offers a number of different options for reporting including Google Analytics, Flurry, Bango as well as proprietary reporting tools used by the client or raw logging from the app of agreed activities. !  Direct access to the online tools for live tracking which normally includes !  Downloads and usage by demography (country, operator, device, etc) !  Usage by feature/function within the app !  Trends in time and behaviour !  and more... 17
  17. 17. PortfolioAn extract of our projects. 18
  18. 18. PortfolioNational Guard Drop Defender! the new 3D AR game by the US Army National Guard !   Augmented Reality is the concept of superimposing virtual content (such as rich 3D graphics) on top of a view of the real world as seen through your phones camera. !   Fly your helicopter through an immersive 3D environment as you take the lead on an exciting rescue missions. !   Just download the AR marker and play! 19
  19. 19. PortfolioVW Passat Mobile Web 20
  20. 20. PortfolioO2 PriorityMomentsPriority Moments is a clevernew mobile service just forO2 customers. !   It brings you great nearby offers and experiences exclusive to O2, with a handful picked from the best already in the market - from some of the UK’s most well-loved brands.!   Launched in July 2011. 21
  21. 21. PortfolioO2 Priority Moments"Commercial 22
  22. 22. PortfolioO2 Priority Moments Top Vouchers 1,3 M No. 39 in App Downloads !   Domino’s Pizza Store !   O2 Retail !   Pizza Hut !   Holiday Inn !   Toni and Guy 4 star rating 200 K redemptions 23
  23. 23. PortfolioBAA Heathrow"Airport Guide Everything you needfor an easy journeyto and throughHeathrow.!   Live flight tracking.!   Notifications of flight status updates.!   Interactive terminal maps.!   Travel planning tools, security guide.!   Shop and restaurant listings and more. 24
  24. 24. PortfolioToyota YarisSee the new Toyota Yaris inall its glory.!   View photos of the new Yaris.!   View video on the Yaris in action.!   Play Yaris game.!   Share on Facebook.!   Read all the stats you’d want to know. 25
  25. 25. PortfolioMy DogSocial mobile platform fordog lovers.!   My Network:  meet, connect, socialise, and share with dog lovers!   Share photos with other dog lovers!   Out & About: dog friendly pubs, beaches, cafes, hotels and other venues where your dog is welcome too; travel tips and advice on tracking and finding your lost dog  !   Directory: find dog care professionals near you from over 25,000 names in 20 categories!   Profile: calendar sync your dog care essentials, all your dog’s vital stats in one place!   Dog Care/Dr Dog: tips and suggestions on food, health care and dog training!   Advisor: Advice on choosing the right dog breed!   Advice on tracking and finding your lost dog!   Read tips on how to travel with your dog 26
  26. 26. PortfolioEuropean DirectoriesYellow Pages in 8 countries. 27
  27. 27. PortfolioMercedes GPPetronasF1 Mobile App.!   Client: Mercedes GP Petronas Team!   Launched 2011!   Challenge !   To showcase the F1 team´s racing capabilities and Heros initially on HP WebOS and later on Android, iPhone and BB. The application includes racing images and videos as well as a community forum for team fans!   Budget !   55.000 euro for HP WebOS !   Result !   Live campaign 28
  28. 28. PortfolioF1 LiveTimingsLive Statistics fromFormula 1.!   Client: FOM (F1)!   Developed and launched in 2009!   Challenge !   Integrate directly with the F1 live timing server which provides live stats for TV and web from the F1 races around the world. The app had to sync the data by the second exactly with how it is displayed on the web but optimized for a smaller screen.!   Budget !   80.000 euro over 4 months!   Result !   Over 300.000 downloads in 2009. 29
  29. 29. PortfolioVodafoneMcLarenMercedes F1“Build brand awareness andreach min 0.5m customers.”!   Exclusive news and behind the scene interviews with Lewis Hamilton, Heikki Kovalainen, the pit crew and lots more. !   Daily team news, Formula 1 news, real time race information, results, championship standings and new videos added throughout the season. Delivered for Java and Widget.!   Distributed via SMS, Web, Appstores and Bluetooth.!   Application launched in 10 territories.!   Budget: 60.000 euro over 5 months!   Result: Over 600.000 successful downloads. 30
  30. 30. Mango MNG " Portfoliofor iPad & iPhone Look, Style, Shop. !   300.000+ iPhone downloads first three months !   For Mango and in collaboration with Vasava. !   Features !   Updates on collection and new releases !   Peek previews on new arrivals !   Browse the Mango collections !   Mix & Match - Dress up a doll or yourself by taking a picture of you then drag & drop clothes onto your body. !   You can rotate and resize the clothes !   Share your image via email !   Add items to wish list to save favorites !   Exclusive discounts and promotions !   Add items to shopping basket and buy !   Store locator !   Social sharing on Facebook or via email !   31
  31. 31. Mango MNG " Portfoliofor HP PalmPad 32
  32. 32. Mango H.E." Portfoliofor iPad & iPhone Look, Style, Shop. !   After the success of the Mango MNG application, Vasava assigned Golden Gekko to develop an iPhone application also for the male collection H.E.   !   Mango´s HE app was launched on 28th of June 2010 !   Features !   News on collection and brand !   Early peek on novelties !   Exclusive discounts and promotions" via mobile coupons !   Whish list to save favorite !   Share on Facebook or via email !   Store locator 33
  33. 33. PortfolioMalibu IslandBowlingMobile game to promoteMalibu’s Coconut and Melon.!   Game launched and available in the USA and Canadian AppStore with over 8M downloads!   80% of users played multiplayer with a friend promoting the game further!   Features: !   Malibu branded bowling game !   User bowls against Malibu bottles !   Modes for one and two players !   Selection of the ball (coconut or melon) !   Selection of game background (one of five) 34
  34. 34. PortfolioBacardi 35
  35. 35. PortfolioJohnny Walker 36
  36. 36. PortfolioDespicable MeZap A Minion promoting themovie Despiclable Me!   Features: ! Story oitline   ! Trailer   ! Game based on the story of the movie   ! Scenery related to the movie and   recognizable from other channels !   Characters included in the game 37
  37. 37. PortfolioDespicable Me iPad version. 38
  38. 38. PortfolioBunnybeat For HOP, the movie. !   For Eastern Universal Pictures Golden Gekko developed the movie HOP, telling the story of the teenage son of the Easter Bunny who leaves home for Hollywood to pursue his dream of becoming a drummer. 39
  39. 39. PortfolioPhotoboxEurope’s No.1 online photoservice going mobile!   Upload of photos from device to online Photobox account!   Add photos to albums and import photos from online Albums !   Share photos !   Rich display of photos and slide show features. 40
  40. 40. Tino Mobile App BuilderBuild apps yourself. In a day or two. 41
  41. 41. Made withCreate yourown mobilecookbookDo it with Tino in just one day.!   Package content!   Design!   Build!   Launch and market in just a few days for most major platforms 42
  42. 42. App DevelopmentOur Approach. 43
  43. 43. App DevelopmentIn mobile fragmentation is forever,deal with it. !   Golden Gekko has been handling the challenges of mobile fragmentation since our start in 2005. Java was the dominant platform standard for mobile app development. At the time mobile app development had already become complex due to a myriad of device manufacturers and platforms so we developed the GG Mobile App Framework allowing us to support up to 95% of all smartphones and feature phones globally.!   Since then the platform landscape has evolved with iOS, Android, Blackberry, Windows Phone 7, Meego, Bada and WAC being large players creating great opportunities for developers, but also even more fragmentation challenges. !   The following slides shows a technical overview giving a high level explanation how Golden Gekko’s App Framework handles the fragmentation today in order to make our development cost efficient and our applications as fast and reliable as possible. 44
  44. 44. GG TechWe level out platformcapabilities. Each plaform has it’s own proprietary feature set and capabilities. For flexibility, speed and reliability we build native apps extended with our unique library containing 100+ components for leveling these capabilities out. This means our customers can benefit from utilising all technical possibilities in a cost efficient way. 45
  45. 45. Our Design ProcessExplanation.!   We encourage the process to be as collaborative as possible .- You are experts in your business and we need to learn from that expertise to incorporate High level Designs & Art concept definition!   Step 1 is we present our proposed high level concept. !   Steps 2, 3 and 4 are driven by our collaboration with you to find the full solution to fulfill your objectives. Complete Complete Wireframes designs 46
  46. 46. GG TechGG QA Phases Acceptance Maintenanceprocess Pre testing Early testing Mature testing testing testing Jira smoke test Jira smoke testinput Jira kick-off task Jira tasks Jira tasks Jira tasks task task Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes test cases test cases test cases test cases test cases QA Manager QA Manager QA Manager QA Manager QA Manageractivity selects test lead selects test lead selects test lead selects test lead selects test lead QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-off meeting with TPO meeting with TPO meeting with TPO meeting with TPO meeting with TPO Test lead writes Test lead writes Test lead writes test cases test cases test cases Test lead presents Test lead presents project to QA project to QA QA Kick-off QA Kick-off QA Kick-off QA Kick-off QA Kick-offoutput Test cases meeting with TPO meeting with TPO meeting with TPO meeting with TPO meeting with TPO Test lead writes Test lead writes Test lead writes Test lead writes Test lead writes test cases test cases test cases test cases test cases Test lead presents Test lead presents project to QA project to QA 47
  47. 47. App Store DistributionIntroduction." 48
  48. 48. DistributionIntroductionInsights about app distribution.!   Generally the most efficient way of generating traffic to a mobile campaign is by exposing the campaign through the mobile channel from the beginning. Click-through-rates from mobile banner advertising for normal marketing campaigns is about 1-5% on mobile but for free applications such as the ones offered by Golden Gekko click-through-rates have been 15-20% and in some cases above 50%. The click-through rates are also in the same magnitude when using SMS to promote new services but the cost is higher and the risk of being accused of spamming is also greater.!   Another alternative is to tag along on existing communication channels and campaigns using TV, Web and Magazines but conversion ratios are usually low and the ad-space could potentially be used even more efficiently for other types of campaigns.!   Finally the most impressive results seen to date have been based on a combination of PR and appstore/ community distribution. Most news channels still consider mobile marketing and applications exciting and are happy to write about it as long as the service is useful to the consumers. 49
  49. 49. DistributionOur OfferingWe distribute apps on globalapp stores.!   Golden Gekko (GG) distributes, seeds and promote the client’s mobile application/s across various online application stores and application directories targeting the countries as agreed by the parties. Additionally, the application distribution channels will be monitored, managed and results will be reported to the client throughout the campaign.!   Golden Gekko manages the content, reviews, ratings, etc across the application stores and application directories. Copy and design is optimized on an ongoing basis by GG. 50
  50. 50. DistributionThe Main App StoresGolden Gekko is a trusted partnerof the top 50 global app stores.The list of app stores below shows some of the app stores we’re frequently using for global distribution. "Similar to the global ad networks we consider the complete list of distribution sources including local app storesto be confidential. !   Apple App Store - Mobile9 - http://www.mobile9.com!   Google Android Market - https://market.android.com/apps/!   Getjar - http://www.getjar.com!   Mobango - http;//mobango.com!   Nokia Ovi - http://www.ovi.com !   Blackberry App World - www.blackberry.com/appworld!   Vodafone - https://widget.vodafone.com/dev/!   Mobilerated - http://www.mobilerated.com!   Appia - http://www.appia.com/ !   Mobiles24.com - http://mobiles24.com 51
  51. 51. DistributionKey DeliverablesPlanning Design Implementation................................................ ................................................ ................................................Planning the campaign Designing the appstore Uploading the app or links toincluding analyzing app information pages including the app for each of the appstores to be included, activation instructions, user stores and directoriespotential download figures profiles, copy and graphics including copy, graphics,per country, most cost together with the client and specifying devices for eachefficient paid for downloads get sign-off. version of the application andand providing a setting up reporting. Createrecommendation initial reviews and ratings to position the app.Paid Distribution Evaluation Reporting................................................ ................................................ ................................................Set up the paid for targeted Evaluate number of Monthly reporting of numbercampaigns (PPD) for Getjar downloads by country, of downloads per region perand Mobango to boost device, source and evaluate distribution channel.downloads (Optional). the conversation rates for each layer of the campaign. Golden Gekko will provide recommendations on an ongoing basis on how to improve campaign performance if required. 52
  52. 52. Costs and Timings DistributionDescription Included Start End CostMain TimingsProject Period: From GG starts Planning til we stop service upon End date. Yes 1/1 2012 1/3 2012Distribution Period: Means period GG is actively promoting the app/s. Yes 1/1 2012 1/3 2012RegionE.g. Europe, USA Yes ?.000 €PlanningPlanning the campaign including analyzing app stores to be included. Yes ?.000 €Estimate potential download figures per country, most cost efficient paid for Yes ?.000 €downloads and providing recommendation.DesignDesigning the appstore information pages including activation instructions, user Yes ?.000 €profiles, copy and graphics together with the client and get sign-off.ImplementationUploading the app or links to the app for each of the app stores and directories Yes ?.000 €including copy, graphics, specifying devices for each version of the application and setting up reporting. Boost reviews and ratings to position the app.Paid DistributionSet up paid for targeted campaigns (PPD) for Getjar and Mobango to boost downloads Yes ?.000 €EvaluationEvaluate number of downloads by country, device, source and evaluate the Yes ?.000 €conversation rates for each layer of the campaign. ReportingMonthly reporting of number of downloads per region per distribution channel. Yes ?.000 €Recommendations on an ongoing basis on how to improve campaign performance. Yes ?.000 €Guarantee Volume Volume DiscountDiscount of Base Cost if the No. of downloads is not reached within Dist. Period. ?.000 25% ?.000 €Success Volume Volume BonusBonus fee on top of Base Cost if the No. of downloads is reached within Dist. Period. ?.000 15% ?.000 € COST PER DOWNLOAD: 0,4 € BASE COST: ?.000 € TOTAL : ?.000 € 53
  53. 53. DistributionBusiness ApprovalTerms & Conditions!  If there are major changes versus the agreed scope the budget may also need to be changed.!  If the time plan changes due to delays by the client and/or partners or changes in scope, Golden Gekko reserves the right to charge for extra time in proportion to the total cost of the project and the delay. GG will alert the client in case of risk of a delay and notify the client in advance of any change in cost. All changes will be outlined in a Change Order and agreed by both parties in writing.!  50% of the Base Cost will be invoiced upon Project Start.!  50% of the Base Cost will be invoiced when Guarantee Volume is reached. !  Bonus Fee will be invoiced when Bonus Volume is reached.!  All quoted costs are excluding VAT.!  Invoices are to be paid within 30 days upon date of invoice.!  Each party can terminate this agreement with 1 months notice period. Approved By Signature Title Company Location Date Customer’s Representative Nisse Lisa 54
  54. 54. emailmobile

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