Recheck aims to build a trust network on the blockchain to address the $460 billion counterfeit goods industry. Their solution introduces provable product authenticity by enabling every product to have a tag with a chip or QR code that can be checked. This allows retailers to differentiate themselves by selling authentic products, boosting sales, while limiting business losses from counterfeits. It also allows consumers to make safer shopping decisions through increased brand protection. The vision is to create a trust network for confident consumer and business interactions.