Blockchain can help companies increase their brand value in several ways: It allows companies to track products throughout the supply chain using unique IDs linked to the blockchain, ensuring customers receive authentic products. This builds trust. Blockchain also enables direct customer-producer relationships, eliminating unnecessary inventory. Additionally, it verifies ad engagement authenticity, boosting accurate ROI calculations and preventing false clicks. By securely storing data on an immutable ledger, blockchain protects against phishing and fraud, motivating customer purchases and enhancing brand loyalty. Overall, blockchain offers features that can strengthen branding and promotion for organizations.

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How Blockchain can help you increase your
brand value
What is the next Big Thing that Blockchain has to offer when it comes to branding
and marketing? We all know that branding represents trust and quality.
Companies do a lot to protect their brand value. Another important fact that we all
know is that there are many knock-offs and first copy products that are flooding
the market nowadays. So how will Blockchain be helpful for companies to protect
brand value and guarantee to deliver authentic product to the consumers?
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It would not be wrong to say that Blockchain is the panacea for all the bottlenecks
that currently persists in the supply chain market. Its transparency, easy
traceability and ability to make the data immutable has made this technology an
elixir for any business domain. In this blog, we will be focussing on how
Blockchain will help in increasing and protecting the brand value.
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What is happening in this domain?
Counterfeit products are something that is very common in the market nowadays.
In fact, some of these products are so realistic that its difficult to figure out the
differences. It’s not that companies are not doing something, there are various
developments that have helped in enhancing the transparency of the supply chain
in assuring that the right product is delivered to the customer.
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An example of the same: Today we have many technologies that are available for
tracking products and creating brand value. For example, Arylla is making use of
nanotechnology to power solutions for reducing fraud. Another company, Systech
has come up with a unique fingerprint which makes use of barcodes.
However, completely relying on a newly developed technology to solve all the
problems may not be productive. Every new development presents its own sets of
challenges and opportunities. Irrespective of the offerings of the latest
developments, there are certain bottlenecks that need to be removed.
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We know that every supply chain is different. Different brands follow different ways
of supply chain, and hence we need a system or a tool that can work in sync with
even the most complex supply chain system.
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Use of Unique ID together with Blockchain- Big companies can make use of
unique identifiers and Blockchain to find the source of problems. The companies
can link the product’s Unique ID with Blockchain. Thus they can easily track the
journey of the product from the producer to the consumer. This feature can also
be used to generate trust in the customer by enabling them to track the supply
chain of the product.
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With this, the companies can assure the customer that they are buying an
authentic product and it is value for money. At the same time, the companies can
also help the customer by resolving their queries regarding the product, its
ingredients, its manufacturing details etc. To sum up, Blockchain can help in
enhancing the brand value of the product.
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Brand Value is not only affected by where the
Product is produced but also where they go-
With the help of Blockchain, we can establish a direct customer to producer
relation. Instead of the supply chain, the suppliers will not depend on the demand
chain, which means that there is no need to create inventory rather the goods can
be produced based on the demands. Thus, companies can skip the idea of faulty
projections which leads to unwanted inventory creation.
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Authentic Ad Engagement- This is one of the important aspects that brands
must take into consideration. Blockchain can prove inevitable to the marketers by
helping them know the ingenuity of the clicks on the Ad links. Companies do
realise the fact that authentic clicks are an important factor in determining the ROI
of the company. But the current system is not so efficient to trace the authenticity.
We have seen many cases where hackers create illicit clicks which are bots. This,
in turn, affects the brand value. With the help of Blockchain, we can solve this by
verifying the entity clicking on the ad. It eliminates false clicks and thus boosts the
ROI positively.
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Date Security– One of the key problems which the companies currently face is
the guarantee about the security of the data. The current system is not so efficient
that it can guarantee complete security of information. This further hampers the
brand value. What if a brand can guarantee and assure the customer that their
information is safe with them?
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What if customers don’t have to worry about phishing and digital fraud. It will not
only motivate the customers to buy more products from a specific brand but at the
same time, it will also enhance the brand value and loyalty. Blockchain claims to
provide a ledger where it makes use of cryptography to store information. It
ensures that all the data is immutable and unchangeable. Thus Blockchain can
prove beneficial to the companies looking forward to enhancing brand value.
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Take Aways -
It won’t be wrong to say that companies are exploring different aspects of
Blockchain. They are doing so with an objective to create a system that is safe
and secure. Branding and marketing are the key aspects that pave the way for the
future of any organisation. Since Blockchain has many features that the
companies might be looking at when they want to promote themselves, it
becomes one of the most sought-after technology for the future.
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Blockchain Council Certifications
You can check out our certifications, and kick start your career in the Blockchain
space today.
● Certified Blockchain Expert
● Certified Blockchain Expertv2
● Certified Blockchain Developer
● Certified Smart Contract Developer
● Certified Solidity Developer
● Certified Ethereum Developer
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Any questions?
You can mail us at
hello@blockchain-council.org
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